Press release
Cross-Border B2C E-Commerce Market: Explosive Growth and Key Trends from 2024 to 2030
The Cross-Border B2C E-Commerce Market size was valued at USD 1122.08 Billion in 2023 and the total Cross-Border B2C E-Commerce revenue is expected to grow at a CAGR of 21.92%from 2024 to 2030, reaching nearly USD 4590.78 Billion by 2030.๐๐ซ๐จ๐ฌ๐ฌ-๐๐จ๐ซ๐๐๐ซ ๐2๐ ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐๐ซ๐ค๐๐ญ ๐๐ฏ๐๐ซ๐ฏ๐ข๐๐ฐ:
The Cross-border B2C (Business to Consumer) E-commerce Market is experiencing rapid growth, fueled by increasing consumer demand for international goods and services. This expanding market is being shaped by significant mergers, acquisitions, and technological innovations that are streamlining logistics and enhancing the customer experience. The market's growth is also driven by increased internet penetration, mobile commerce, and the use of advanced payment solutions. By 2030, the market is expected to witness an even more substantial rise as companies continue to expand their global reach.
๐๐ซ๐๐ ๐๐จ๐ฎ๐ซ ๐๐ฑ๐๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐จ๐ฉ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐จ๐ฐ:https://www.maximizemarketresearch.com/request-sample/167080/
๐๐๐ซ๐ ๐๐ซ๐ฌ ๐๐ง๐ ๐๐๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ: ๐ ๐๐๐ฒ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐จ๐ซ ๐๐๐ซ๐ค๐๐ญ ๐๐ฑ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง:
Mergers and acquisitions (M&A) play a crucial role in the growth of the cross-border B2C e-commerce market, enabling companies to expand their offerings, increase geographical presence, and tap into new consumer segments. Leading players in the market are actively engaging in strategic M&A activities to strengthen their market positions and accelerate their growth.
Key Mergers and Acquisitions:
United States:
Amazon has completed its acquisition of Whole Foods to expand its reach into the B2C market for groceries, including cross-border food deliveries. This acquisition has helped Amazon integrate its supply chain and provide better customer experience globally.
South Korea:
Coupang, one of South Korea's leading e-commerce platforms, has expanded its cross-border operations by acquiring Qoo10, a Southeast Asian e-commerce platform. This acquisition will enhance Coupang's logistics network and streamline cross-border transactions for consumers in Asia.
Japan:
Rakuten has partnered with Alibaba Group to offer more seamless cross-border shopping experiences. By combining their e-commerce platforms, they aim to provide a comprehensive solution for consumers looking for international goods, simplifying the online shopping process.
Vietnam:
Tiki, a major Vietnamese e-commerce platform, has entered into a strategic merger with Shopee to enhance cross-border e-commerce services in Southeast Asia. This merger will boost Tiki's reach beyond Vietnam and integrate Shopee's cross-border shipping capabilities.
Thailand:
Lazada, a leading Thai e-commerce platform, has formed a strategic alliance with JD.com, the Chinese e-commerce giant. This partnership aims to strengthen cross-border sales between China and Southeast Asia, facilitating smoother transactions and enhanced customer service.
Singapore:
Sea Group has announced a merger with Carousell, an online marketplace that specializes in cross-border sales. This move enhances Sea Group's presence in Southeast Asia, particularly in countries like Malaysia, Indonesia, and Singapore.
European Union (Germany, UK, France):
In Europe, eBay has acquired PayPal's cross-border payment solutions to enhance its e-commerce platform for international buyers. This acquisition is expected to streamline transactions and improve the global shopping experience for consumers across Europe.
๐๐ง๐ฅ๐จ๐๐ค ๐๐ง-๐๐๐ฉ๐ญ๐ก ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ! ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ญ๐ก๐ ๐ ๐ฎ๐ฅ๐ฅ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐ฐ๐ข๐ญ๐ก ๐๐ฎ๐ฌ๐ญ ๐๐ง๐ ๐๐ฅ๐ข๐๐ค:https://www.maximizemarketresearch.com/request-sample/167080/
๐๐ซ๐จ๐ฌ๐ฌ-๐๐จ๐ซ๐๐๐ซ ๐2๐ ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง:
๐๐ ๐ถ๐๐๐๐๐๐๐
In-house Brands
Assorted Brands
The Cross-Border B2C E-Commerce Market is divided into two segments: in-house brands and assorted brands. In 2023, the Assorted Brands segment held a greater proportion of the Cross-Border B2C E-Commerce market than the In-house Brands segment, accounting for almost 70.32%. Assorted brands provide a diverse range of products to e-commerce shops. This enables them to meet the demands of a broader spectrum of clients. The Assorted Brands sector was in 2022 and is predicted to reach 2030 at a CAGR of 22.03% over the forecast period.
๐๐ ๐ช๐๐๐๐๐๐๐
Entertainment & Education
Apparel & Accessories
Consumer Electronics
Home Furnishing
Personal Care & Beauty
Healthcare & Nutrition
Footwear
Food & Beverage
Others
The Apparel & Accessories section had the biggest cross-border B2C e-commerce market share in 2023, accounting for over 29.77% of worldwide revenue, and is likely to maintain its dominance during the forecast period. Cross-border e-commerce enables customers to browse and buy fashion garments, clothing accessories, jewelry, and other fashion-related products from worldwide brands and shops.
๐๐ ๐ท๐๐๐๐๐๐ ๐ด๐๐๐๐๐
Digital Wallets
Credit/Debit Cards
Internet Banking
Others
The Credit/Debit Cards segment had the greatest cross-border B2C e-commerce market share in 2023. Credit and debit cards remain one of the most popular payment options for cross-border e-commerce. During the checkout process, customers can make purchases by providing their card data, which include the card number, expiration date, and CVV code. Major card networks such as Visa, Mastercard, American Express, and Discover are widely accepted by foreign retailers. However, digital wallets are predicted to increase at the fastest CAGR of 22.77% between 2024 and 2030. Digital wallets provide a quick and secure way to pay, and they are accepted by a wide range of retailers.
๐๐ ๐ป๐๐๐
Product
Physical Product
Digital Product
Services
๐๐ข๐ฏ๐ ๐๐๐๐ฉ๐๐ซ ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ ๐๐๐ญ๐! ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ญ๐ก๐ ๐ ๐ฎ๐ฅ๐ฅ ๐๐ญ๐ฎ๐๐ฒ ๐จ๐ง ๐๐ฎ๐ซ ๐๐๐๐ฉ๐๐ ๐ ๐๐จ๐ฐ:https://www.maximizemarketresearch.com/contact-us/
๐๐๐ฒ ๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐ซ๐จ๐ฌ๐ฌ-๐๐จ๐ซ๐๐๐ซ ๐2๐ ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐๐ซ๐ค๐๐ญ
Vietnam:
Vietnam is quickly becoming a hotspot for cross-border e-commerce, driven by increased internet usage and an emerging middle class. Tiki's merger with Shopee will not only boost local e-commerce but also help tap into neighboring Southeast Asian markets, improving the accessibility of global goods.
Thailand:
Thailand's Lazada has strengthened its position in the region by partnering with JD.com to enhance cross-border transactions between Thailand and China. This collaboration will make it easier for Thai consumers to access Chinese products while enabling local sellers to reach a broader international audience.
Singapore:
Singapore continues to be an e-commerce hub, with Sea Group's merger with Carousell offering more options for cross-border buyers in Southeast Asia. The platform will be able to leverage Carousell's established network to expand its consumer base and increase international sales.
South Korea:
In South Korea, Coupang's acquisition of Qoo10 will enhance its ability to offer seamless cross-border shipping solutions to consumers. This is a key move for Coupang, which aims to capitalize on the growing cross-border e-commerce trends in Southeast Asia.
Japan:
Japan's Rakuten has continued to innovate by forming a partnership with Alibaba. This cross-border e-commerce deal facilitates smoother transactions between Japan and China, providing Japanese consumers with greater access to Chinese goods and vice versa.
United States:
The U.S. remains a dominant player in the cross-border e-commerce market, with Amazon leading the way. Its acquisition of Whole Foods signals a push into the cross-border grocery market, where consumers can now buy international food items with greater ease.
European Union:
In the European Union, eBay's acquisition of PayPal's cross-border payment solutions reflects a growing trend of simplifying international transactions. This is part of eBay's strategy to make its platform more accessible to global buyers and sellers.
๐๐ซ๐จ๐ฌ๐ฌ-๐๐จ๐ซ๐๐๐ซ ๐2๐ ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฒ ๐๐ฅ๐๐ฒ๐๐ซ๐ฌ:
1. Amazon.com Inc.. - USA
2. Etsy Inc. - USA
3. eBay Inc. - USA
4. Alibaba Group - China
5. Wish Inc. - USA
6. Vee Pee - France
7. Cnova - Netherlands
8. Asos Plc - United Kingdom
9. Fruugo - United Kingdom
10. JD.com (Jing Dong) - China
11. Apple Inc. - USA
12. DHL Group - Germany
13. Box Me - Vietnam
14. PayPal - USA
15. Asia Commerce - Indonesia
16. SingPost - Singapore
17. Shipping Cart - Philippines
18. Anchanto - Singapore
19. SIA Joom (Latvia) - Latvia
20. Zalando - Germany
๐๐จ๐ญ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง๐ฌ? ๐๐๐๐๐ก ๐๐ฎ๐ญ ๐๐จ๐ฐ ๐๐จ๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ญ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐จ๐ฉ๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐๐ญ๐ข๐จ๐ง:https://www.maximizemarketresearch.com/request-sample/167080/
๐๐ซ๐จ๐ฌ๐ฌ-๐๐จ๐ซ๐๐๐ซ ๐2๐ ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ :
The size and trends in the Cross-Border B2C E-Commerce market in each of the following regions are thoroughly examined in this research: North America (which includes the United States, Canada, and Mexico); Europe (which includes France, Spain, Germany, Italy, and other European countries); Asia-Pacific (which includes China, Japan, India, Australia, South Korea, ASEAN countries, and others APAC countries); South America (which includes Argentina, Brazil, and other South American countries); and Middle East and Africa (which includes South Africa, Egypt, and other MEA countries).
๐ ๐จ๐ซ ๐๐ง ๐ข๐ง-๐๐๐ฉ๐ญ๐ก ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ, ๐๐ฅ๐ข๐๐ค ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐๐ ๐ฅ๐ข๐ง๐ค:https://www.maximizemarketresearch.com/market-report/cross-border-b2c-e-commerce-market/167080/
๐๐จ๐ฎ๐ซ ๐๐ฅ๐ญ๐ข๐ฆ๐๐ญ๐ ๐๐ฎ๐ข๐๐: ๐๐๐ฒ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง๐ฌ ๐๐ง๐ฌ๐ฐ๐๐ซ๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ญ๐๐ฌ๐ญ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ:
What is Cross-Border B2C E-Commerce?
What was the Cross-Border B2C E-Commerce market size in 2023?
Which are the factors expected to drive the Cross-Border B2C E-Commerce market growth?
Who are the leading companies and what are their portfolios in Cross-Border B2C E-Commerce Market?
What growth strategies are the players considering to increase their presence in Cross-Border B2C E-Commerce?
What are the upcoming industry applications and trends for the Cross-Border B2C E-Commerce Market?
What will be the CAGR at which the Cross-Border B2C E-Commerce market will grow?
What are the recent industry trends that can be implemented to generate additional revenue streams for the Cross-Border B2C E-Commerce Market?
What are the different segments of the Cross-Border B2C E-Commerce Market?
What is the growth rate of the Cross-Border B2C E-Commerce Market?
What segments are covered in the Cross-Border B2C E-Commerce Market?
Who are the key players in the Cross-Border B2C E-Commerce market?
What are the key challenges and opportunities in the Cross-Border B2C E-Commerce market?
Which application holds the highest potential in the Cross-Border B2C E-Commerce market?
๐๐ฅ๐๐ฏ๐๐ญ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ค๐ง๐จ๐ฐ๐ฅ๐๐๐ ๐ ๐๐๐ฌ๐ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ ๐ฆ๐จ๐ฌ๐ญ ๐ซ๐๐๐๐ง๐ญ ๐ซ๐๐ฌ๐๐๐ซ๐๐ก ๐ญ๐ซ๐๐ง๐๐ฌ ๐๐ฎ๐ซ๐๐ญ๐๐ ๐๐ฒ ๐๐๐ฑ๐ข๐ฆ๐ข๐ณ๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก:
Global Polyanionic Cellulose (PAC) Market https://www.maximizemarketresearch.com/market-report/global-polyanionic-cellulose-pac-market/110921/
Budgeting Software Market https://www.maximizemarketresearch.com/market-report/budgeting-software-market/198254/
Recliner Sofa market https://www.maximizemarketresearch.com/market-report/recliner-sofa-market/186984/
Global Kitchen Island Market https://www.maximizemarketresearch.com/market-report/global-kitchen-island-market/107830/
Global Okra Seeds Market https://www.maximizemarketresearch.com/market-report/global-okra-seeds-market/66933/
Coconut Spread Market https://www.maximizemarketresearch.com/market-report/global-coconut-spread-market/96206/
India Metal Fabrication Equipment Market https://www.maximizemarketresearch.com/market-report/india-metal-fabrication-equipment-market/21461/
Third-party chemical distribution Market https://www.maximizemarketresearch.com/market-report/third-party-chemical-distribution-market/187326/
Global Bill of Material Management Software Market https://www.maximizemarketresearch.com/market-report/global-bill-of-material-management-software-market/106426/
Global IoT Electronic Health Record Management System Market https://www.maximizemarketresearch.com/market-report/global-iot-market-electronic-health-record-management-systems/10220/
๐๐๐ฒ ๐๐ฅ๐๐ฒ๐๐ซ๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐ซ๐จ๐ฌ๐ฌ-๐๐จ๐ซ๐๐๐ซ ๐2๐ ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐๐ซ๐ค๐๐ญ:
Several leading players are driving the expansion of cross-border B2C e-commerce globally. These key players are continuously evolving their business models to meet the demands of international consumers.
Amazon:
As one of the largest e-commerce platforms globally, Amazon has continued to expand its cross-border offerings. Its acquisition of Whole Foods is a strategic move to bolster its global supply chain, particularly in the grocery sector, making it easier to serve international markets.
Rakuten:
Rakuten has strengthened its position in Japan and internationally through its partnership with Alibaba. This collaboration will enhance Rakuten's ability to offer cross-border e-commerce solutions and expand its customer base in Asia.
Coupang:
Coupang has become a leader in South Korean e-commerce and is expanding its reach through the acquisition of Qoo10. The acquisition will enable Coupang to offer more diverse products to consumers across Asia and strengthen its cross-border e-commerce capabilities.
๐๐๐ฒ ๐๐๐๐๐ซ๐ข๐ง๐ ๐ฌ:
Past Market Size and Competitive Landscape (2018 to 2023)
Past Pricing and price curve by region (2018 to 2023)
Market Size, Share, Size & Forecast by different segment | 2024-2030
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by Region
Market Segmentation - A detailed analysis by segment with their sub-segments and Region
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of Business by Region
Lucrative business opportunities with SWOT analysis
Recommendations
๐๐จ๐ง๐ญ๐๐๐ญ ๐๐๐ฑ๐ข๐ฆ๐ข๐ณ๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก:
3rd Floor, Navale IT Park, Phase 2
Pune Banglore Highway, Narhe,
Pune, Maharashtra 411041, India
sales@maximizemarketresearch.com
+91 96071 95908, +91 9607365656
๐๐๐จ๐ฎ๐ญ ๐๐๐ฑ๐ข๐ฆ๐ข๐ณ๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Cross-Border B2C E-Commerce Market: Explosive Growth and Key Trends from 2024 to 2030 here
News-ID: 3771068 • Views: โฆ
More Releases from MAXIMIZE MARKET RESEARCH PVT. LTD

Premium Finance Market Forecast to Exceed USD 132.88 Billion by 2032 with an 11. โฆ
The Premium Finance Market was valued at USD 56.42 billion in 2024 and is projected to grow at a CAGR of 11.3%, reaching approximately USD 132.88 billion by 2032.
Premium Finance Market Overview:
The premium finance market is experiencing notable growth as consumers and businesses increasingly seek flexible financing solutions for insurance premium payments. Premium financing allows policyholders to spread out their insurance costs over a period rather than paying upfront, improvingโฆ

Wool Market Expected to Witness 8.5% CAGR Through 2025-2032, Reaching USD 21.60 โฆ
The Wool Market was valued at USD 11.25 billion in 2024 and is projected to expand at a CAGR of 8.5% from 2025 to 2032, reaching approximately USD 21.60 billion by the end of the forecast period.
Wool Market Overview:
The global wool market is steadily evolving as demand for natural and sustainable fibers continues to gain momentum across various industries, including fashion, textiles, and home furnishings. Wool, prized for its durability,โฆ

Door Handles Market Projected to Grow at 4.1% CAGR Between 2025 and 2032, Reachi โฆ
The Door Handles Market was valued at USD 7.65 billion in 2024 and is expected to grow at a CAGR of 4.1% from 2025 to 2032, reaching approximately USD 10.55 billion by the end of the forecast period.
Door Handles Market Overview:
The global door handles market is undergoing significant transformation, driven by rapid urbanization, increased construction activity, and shifting consumer preferences toward stylish yet functional interior hardware. As doors are integralโฆ

Liquid Detergent Market Anticipated to Register Strong Growth at 4.29% CAGR, Hit โฆ
The Liquid Detergent Market was valued at USD 36.00 billion in 2024 and is projected to grow at a CAGR of 4.29% from 2025 to 2032, reaching approximately USD 48.31 billion by the end of the forecast period.
Liquid Detergent Market Overview:
The global liquid detergent market is witnessing substantial growth, fueled by rising hygiene consciousness, rapid urbanization, and shifting consumer preferences toward convenient and effective cleaning solutions. Unlike traditional powder detergents,โฆ
More Releases for B2C
B2C Payment Market Report 2024 - B2C Payment Market Demand And Growth
"The Business Research Company recently released a comprehensive report on the Global Business-to-Consumer (B2C) Payment Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.
Ready to Dive into Something Exciting? Get Your Free Exclusiveโฆ
B2C Live-Vedio Commerce Platform Market A Comprehensive Overview of B2C Live-Vid โฆ
The global cross-border B2C e-commerce market size was valued at USD 719.02 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 25.8% from 2022 to 2030. The B2C Live-Vedio Commerce Platform market is a dynamic and multifaceted landscape that encompasses various products, services, and industries. It is characterized by intense competition, rapid innovation, changing consumer behavior, and evolving market trends. Businesses operating inโฆ
Future growth of Global B2B and B2C Online Platform Market with key players OMS, โฆ
Business to Consumer (B2C) is a transaction that takes place directly between the company and the consumer, the end user of the product or service. As a business model to a consumer, a business is very different from a B2B model, which means commerce between two or more businesses.
Global B2B and B2C Online Platform Market Report 2019 emphasizes that it provides market intelligence and impacts industry growth. It helps youโฆ
B2C Email Lists - B2C Mailing Lists - B2B Scorpion
B2B SCORPION 's B2C Email Lists are exclusively designed to connect with potent customers through valid and updated data. Fulfilling your business requirements is our prime concern and thus offer Consumer Mailing Lists that can instantly boost the growth of your company.
With our Target Email Marketing Services, we have always stood tall to all our clients' expectation and today we are proud to share space with the Top Emailโฆ
B2C E-commerce Booming Across Southeast Asia
B2C E-Commerce trends and developments in the emerging markets of Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam were highlighted in a new report by secondary market research firm yStats.com, titled โSoutheast Asia B2C E-Commerce Market 2015โ. In this new publication, the Germany-based specialist in B2C E-Commerce and online payment market intelligence reports on the current state and the potential of online retail in Southeast Asia.
B2C E-Commerce in Southeast Asia hasโฆ
Great Potential of Russian B2C E-Commerce
Hamburg-based market research firm yStats.com presents in its latest โRussia B2C E-Commerce Report 2011โ comprehensive data on trends, revenue figures, market shares and competitors regarding B2C E-Commerce as well as internet users and online shoppers in Russia.
In 2010, only approximately 25 % of the Russian population had access to a broadband connection and only 8 million Russians had a fixed-line connection. Nonetheless, almost 40 % of the population usedโฆ