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2024 Global Special Interest Tourism Market Size, Share, Trends And Growth Analysis Report
Special Interest Tourism Global Market Report 2024
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According to The Business Research Company's, The special interest tourism market size has grown exponentially in recent years. It will grow from $3.24 billion in 2023 to $3.89 billion in 2024 at a compound annual growth rate (CAGR) of 20.0%. The growth in the historic period can be attributed to increased disposable income, rising educational levels, greater global connectivity, evolving travel preferences, enhanced marketing efforts, and advances in transportation.
The special interest tourism market size is expected to see exponential growth in the next few years. It will grow to $8.10 billion in 2028 at a compound annual growth rate (CAGR) of 20.1%. The growth in the forecast period can be attributed to growing demand for personalized experiences, increased focus on sustainability, rising remote work and digital nomads, enhancing virtual reality travel planning, and expansion of niche travel communities on social media. Major trends in the forecast period include growth in adventure tourism, expansion of ecotourism, greater emphasis on personalized itineraries, popularity of sustainable travel options, and integration of augmented reality in travel experiences.
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Market Drivers and Trends:
The surging demand for adventurous tours is expected to propel the growth of the special interest tourism market going forward. Adventurous tours refer to travel experiences focusing on physically challenging or exciting activities in diverse and often rugged environments. Adventurous tours are increasing due to consumer interest in unique and immersive travel experiences that offer physical challenges, exploration, and personal growth. Special interest tourism is used for adventurous tours by focusing on specific interests or activities related to adventure and exploration, such as hiking, mountain climbing, or extreme sports. For instance, in June 2023, according to a report published by Adventure Travel, a US-based trade association, adventure trips were 65% occupied in 2022, a notable increase from 52% in 2021. Further, the average number of travelers rose to 4,243 in 2022, a 213% increase from 2021. Therefore, the surging demand for adventurous tours drives the growth of the special interest tourism market.
Major companies in the special interest tourism market are focused on developing innovative technologies, such as digital platforms for marine tourism, to boost engagement, promote sustainability, and offer personalized experiences for niche interests in marine environments. Digital platforms for marine tourism are online tools and technologies designed to enhance and manage travel experiences related to marine environments. For instance, in September 2022, The United Nations Environment Programme, a Kenya-based non-profit organization, partnered with The Reef-World Foundation, a UK-based charity, and launched Green Fins Hub, a digital platform to encourage sustainable marine tourism. The platform offers an integrated booking system that allows travelers to reserve eco-conscious marine tours, accommodations, and activities with a focus on sustainability. It includes interactive maps and virtual tours of marine destinations, helping users explore and plan their trips with minimal environmental impact. The platform also provides detailed information on sustainable tourism practices and conservation efforts, ensuring that travelers are informed about their ecological footprint.
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• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
Major Key Players of the Market:
Cox and Kings, Flight Centre Travel Group, Grand Circle Corporation, Insight Vacations, Abercrombie & Kent, Kensington Tours, Intrepid Travel, EF Educational Tours, Wilderness Safaris, Audley Travel, G Adventures, Contiki Tours, Wendy Wu Tours UK, China Highlights, Fez Travel, The Priceline Group, Adventures Abroad, Scenic Luxury Cruises & Tours, Luxury Gold, Soltour, Martin Randall Travel Ltd., ACE Cultural Tours, Geckos Adventures, Bus2alps, Adventure Life
Special Interest Tourism Market 2024 Key Insights:
• The special interest tourism market size is expected to see exponential growth in the next few years. It will grow to $8.10 billion in 2028 at a compound annual growth rate (CAGR) of 20.1%.
• Surging Demand for Adventurous Tours to Boost Special Interest Tourism Market
• Digital Innovation In Marine Tourism To Enhance Sustainability and Personalization
• Europe was the largest region in the special interest tourism market in 2023
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