Health Care Social Media Global Market Demand Analysis, Manufacturers Share, Regions, Risk Analysis, Driving Forces and Application, Forecast To 2033

"The Business Research Company recently released a comprehensive report on the Global Health Care Social Media Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.

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According to The Business Research Company's, The health care social media market size has grown strongly in recent years. It will grow from $12.4 billion in 2023 to $13.45 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to rising patient empowerment, regulatory environment, health awareness campaigns, collaboration and knowledge sharing, patient-centric care.

The health care social media market size is expected to see strong growth in the next few years. It will grow to $19.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to telehealth integration, global health crisis impact, virtual communities and support groups, evolving regulatory landscape, mental health emphasis. Major trends in the forecast period include AI and data analytics integration, technological advancements, increasing digitalization in healthcare, gamification for health promotion, AI and chatbots for healthcare support.

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Market Drivers and Trends:

The increase in internet and social media usage is expected to propel the health care social media market. The use of the internet is expanding to create new business practices and customer experiences to meet shifting company and market needs. The demand for social media is increasing due to growing internet penetration, rising subscriptions to social media, improved communication needs, and others. During the COVID-19 pandemic, smartphones, social media, and internet use dramatically increased due to long quarantine periods and work-from-home scenarios. This increase in social media and the internet has contributed to the rise in health care social media use due to its increased user experience that provides tools for medical practitioners to share more information, discuss health care policies, and raise health awareness. For instance, according to a report by the International Telecommunication Union (ITU), a United Nations specialized agency for matters related to information and communication technologies, during the COVID-19 pandemic, the number of internet users increased from 4.1 billion in 2019 to 4.9 billion in 2021. Therefore, rising internet and social media usage will drive the health care social media market.

Technological advancement is a key trend gaining popularity in health care social media. Health care social media information technology offers several prospects for enhancing and altering healthcare, such as improving clinical outcomes, facilitating care coordination, increasing practice efficiencies, and collecting data over time. Major companies operating in the healthcare social media market are advancing towards technological advancement of healthcare social media platforms as it helps healthcare professionals to learn and educate patients and their families. For instance, in July 2021, LiveWorld, a US-based digital agency specializing in social media and technology solutions, launched a dedicated Healthcare Professional (HCP) social media practice to support the emerging needs of pharma brands. This new initiative aims to improve non-personal promotion (NPP), sustain medications and innovations, and foster productive interactions with healthcare providers.

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Major Key Players of the Market:

Mayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, WebMD Health Corp., Medici Health Corporation, CareHubs Inc., Doximity Inc., QuantiaMD Inc., Healthline Media Inc., Figure Eight Federation Inc., HealthLoop Inc., PatientsLikeMe Inc., HealthTap Inc., WEGO Health Inc., MyHealthTeams Inc., MedHelp Inc., HealthBoards Inc., DailyStrength Inc., Sermo, Student Doctors Network Inc., Nurse Zone Inc., CureTogether Inc., MomMD LLC, HealthUnlocked, Orthomind LLC, All Nurses Inc., Medscape Inc., Doctella Inc., Inspire Health Network Inc., Smart Patients LLC

Health Care Social Media Market 2024 Key Insights:

• The health care social media market size is expected to see strong growth in the next few years. It will grow to $19.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.4%.
• Internet And Social Media Driving Health Care Awareness
• Growing Popularity Of Technological Advancements In Health Care Social Media
• North America was the largest region in the healthcare social media market in 2023

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