U.S. Tablet PCs Market Led by Apple, to be Shaped by Rising Demand Worldwide

An increasing use of tablet PCs among enterprises as well as a growing awareness about technologically advanced gadgets will help the U.S. tablet PC market log a CAGR of 13.10% from 2012 to 2018. Shipments of tablet PCs in the U.S. stood at 34.2 mn units in 2012 and will rise to 71.6 mn units by the end of 2018. These findings are discussed in detail in the report titled ‘U.S. Tablet PC Market - Industry Analysis, Size, Share, Growth and Forecast 2012 - 2018’.The competitive scenario in the U.S. tablet PC market became highly dynamic with the launch of Apple’s iPad in April 2010. Eventually, other major players such as LG, Asus, Hewlett-Packard, and Samsung jumped into the fray.

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Demand for Advanced Products from Enterprises to Drive U.S. Tablet PCs Market

Demand for tablet PCs comes from five major channels: personal use, professional use, business use, corporate use, and BYOD. All five segments are exhibiting healthy growth prospects at present, but the market is expected to be led by demand from the business and corporate sectors. The convenience and operational efficiency offered by tablets, in contrast to large-scale installation and maintenance of desktops or laptops, has encouraged American enterprises to incorporate tablet PCs in their business processes. This is a major growth driver for the U.S. tablet PCs market.

Personal use of tablet PCs has also gone up considerably in the U.S. in the last few years. Advanced versions of existing models and new models with the latest gadgetry are always in demand, which is helping the U.S. tablet PCs market. The emergence of new players in the tablet PCs market is also increasing competition, which benefits end users but could make life difficult for established manufacturers of tablet PCs.

Apple Tablets Lead U.S. Tablet PCs Market, Android Tablets to Provide Stern Competition

Apple Inc. was the pioneer in tablet PC technology with its game-changing iPad. Apple still leads the U.S. tablet PCs market, holding 80% of the market. However, the longstanding dominance of Apple Inc. has never been more in threat, thanks to the emergence of several Android tablet PCs in recent years. Google’s own Nexus line of tablets poses a significant threat to the dominance of iPad in emerging markets, but in the U.S., tablet makers such as Samsung, Sony, HTC, and Motorola have adopted Android as their preferred OS, opening up a varied playing field that could reduce Apple’s hegemony in the years to come.

Another trend that could define the future of the U.S. tablet PCs market is the emergence of ‘phablets’ – smartphones featuring a larger screen than normal phones but smaller than regular tablets. The blurring of the lines between smartphones and tablets has come in sharp focus in recent times, due to the release of smartphones such as the Lumia 1520 from Nokia, the Nexus 6 from Motorola/Google, and the Galaxy Note 4 from Samsung. Growing demand for 7-inch tablets is a key trend in the U.S. tablet PCs market, and thanks to the 6-inch screens of these phones, the stage could be set for a tussle between large phablets and small tablets to gain a larger share of the U.S. tablet PCs market.

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