IAB SOUTH AFRICA AND RED & YELLOW CELEBRATE GREEN LIGHT FOR NEW QCTO HIGHER OCCUPATIONAL CERTIFICATE IN ADVERTISING QUALIFICATION

The new QCTO qualification framework was re-developed by MICT SETA and Red & Yellow Creative School of Business in collaboration with IAB South Africa and its members
The industry-aligned and future-proofed qualification is designed to equip graduates with the skills needed to succeed in the evolving digital advertising landscape
The qualification will be available at Red & Yellow from July 2025, with other institutions urged to apply for accreditation
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(Cape Town, 20 November 2024): The Interactive Advertising Bureau South Africa's (IAB SA) Education Council is thrilled to announce that the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA) have approved a new Higher Occupational Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447). The qualification aims to equip aspiring advertising professionals with the skills and knowledge needed to excel in today's dynamic digital media and marketing sector and is a collaboration between IAB South Africa, Red & Yellow Creative School of Business and its accreditation partner Media, Information and Communication Technologies Sector Education and Training Authority (MICT SETA).

"We are delighted to have partnered with Red & Yellow Creative School of Business to bring this future-proof qualification to market," says Su Little, Head of the IAB SA Education Council and project lead for the redevelopment of the qualification. "The advertising industry is constantly evolving and this new qualification will ensure that South African advertising professionals have the skills they need to stay ahead of the curve.

"The Higher Occupational Certificate: Advertiser is more inclusive of today's digital landscape and is channel-agnostic. It also logically follows the flow of work through an agency, whether in-house or externally. It has been designed to provide students with a comprehensive understanding of the advertising process - from client brief development to campaign execution and analysis."

The qualification is registered with SAQA and tertiary institutions can now apply for accreditation to add it to their curriculum. The qualification will cover essential topics, including:

Client profile and objective setting,
Advertising project planning,
Research, strategy and creative development,
Conceptualisation and ideation,
Client presentation and approval,
Campaign implementation and optimisation, and
Performance analysis and reporting.

Andrew Allison, Chief Commercial Officer at Red & Yellow Creative School of Business, says: "We're thrilled that there is now a qualification specific to the Advertising community on the QCTO framework and we are especially proud of the role that Red & Yellow Creative School of Business was able to play alongside the IAB South Africa and other industry stakeholders in working with the MICT SETA to develop it.

"We remain committed to delivering cutting-edge, industry-relevant education through the current National Certificate in Advertising, offered under the SETA framework. Although the framework mandates adherence to legacy curriculum outlines, our content is continuously updated to reflect the demands of the modern, digital advertising landscape. This ensures our students receive forward-thinking, practical knowledge. With our accreditation set to expire in June 2026, we are using this period to meticulously prepare for the launch of the Higher Occupational Certificate: Advertiser, which will embody a future-proof curriculum designed for an exceptional student experience."
The Higher Occupational Certificate: Advertiser is expected to be available to students at Red & Yellow Creative School of Business from July 2026.
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IAB South Africa
[Remote]
Email:
hello@iabsa.net

Phone:
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Press Contact:
zainab@chimeracreative.co.za

The Interactive Advertising Bureau (IAB) South Africa, formerly known as the DMMA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. The IAB South Africa empowers the media and marketing industries to thrive in the digital economy. It comprises 150 leading media companies, brands and technology firms that work in digital marketing and media. The non-profit, non-government trade group fields critical research on interactive advertising while also educating brands, agencies, publishers and the wider business community on the importance of digital marketing.

The IAB Global Network brings together 45 national IABs and three regional IABs to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs. To subscribe to IAB South Africa newsletter events, click here or visit iabsa.net.

This release was published on openPR.