Rice Bran Oil Market to Reach USD 14.34 billion by 2032, Growing at a CAGR of 8.63%

Rice Bran Oil Market Overview

Rice Bran Oil Market Size Anticipated to Reach at a USD 14.34 billion by 2032, CAGR of 8.63% by 2024 - 2032.

The global rice bran oil market is expanding, driven by the increasing awareness of health-conscious consumers, particularly in countries where there is a rising preference for healthier cooking oils. The oil is renowned for its high smoke point, making it ideal for deep-frying and high-heat cooking. Furthermore, its unique composition-rich in vitamin E, omega-3 fatty acids, and oryzanol-makes it a popular choice among individuals seeking heart-healthy and weight-conscious dietary options.

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Rice bran oil is commonly used in various applications, including cooking, food processing, cosmetics, and pharmaceuticals. It has gained significant market share in regions like Asia-Pacific, where it has been a traditional oil, but it is also witnessing increasing demand in Western countries. As the market for plant-based oils continues to grow, rice bran oil has emerged as a valuable and sustainable option in the global edible oils market.

Key Players are:

3F Industries Ltd (India), Cargill Inc. (US), Ricela Health Foods Ltd. (India), BCL Industries & Infrastructure Limited (India), Adani Wilmar Limited (India), Mexiterra LLC (US), Riceland Foods (US), Sethia Oils Limited (India)

Market Segmentation

By Category: Conventional and Organic Rice Bran Oil

Rice bran oil can be broadly categorized into conventional and organic variants.

Conventional Rice Bran Oil

Conventional rice bran oil dominates the market due to its wide availability and cost-effectiveness. The conventional variant is typically extracted using solvent-based methods, and it is more affordable for mass production. This makes it a preferred option for households and foodservice establishments looking for a budget-friendly cooking oil that offers a range of culinary uses. As demand for affordable and versatile oils rises, conventional rice bran oil continues to lead the market.

Organic Rice Bran Oil

Organic rice bran oil is gaining momentum as more consumers turn toward organic products due to concerns over pesticides, fertilizers, and environmental impact. Organic rice bran oil is produced without the use of synthetic chemicals, appealing to health-conscious consumers who prioritize organic and natural food sources. As organic food trends continue to gain traction, the demand for organic rice bran oil is expected to grow at a significant rate, especially in developed markets such as North America and Europe.

The organic segment is projected to witness higher growth in the coming years, driven by increasing consumer demand for clean-label, non-GMO, and eco-friendly products. However, the conventional category will continue to hold a larger market share due to its affordability and mass production capabilities.

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By Packaging Type: Bottles, Pouches, and Others

Packaging plays a significant role in influencing consumer purchase decisions, and rice bran oil is no exception. The oil is available in a variety of packaging types to cater to diverse consumer preferences.

Bottles

Bottled packaging, particularly in plastic or glass bottles, remains the most common and popular choice for rice bran oil. Bottles are easy to use, resealable, and available in a wide range of sizes, from small single-use bottles to larger family-sized ones. Bottles also provide better protection against contaminants, ensuring the oil remains fresh and safe for consumption. In both retail and online markets, bottled rice bran oil is favored by consumers for home cooking and kitchen use.

Pouches

Rice bran oil in pouches is becoming increasingly popular, particularly for bulk purchases. Pouches offer a cost-effective alternative to bottled packaging, and they are lighter, more flexible, and take up less space for storage. They are often used in the foodservice industry, where large quantities of oil are required, and by consumers who prefer to buy rice bran oil in larger volumes for convenience. The pouch segment is expected to see growth in emerging markets where affordability and bulk buying are key drivers.

Others

Other packaging types, such as cans, tins, and pails, are less common but still serve niche markets, especially in the foodservice industry. These packaging formats are typically used for large-scale or industrial usage, catering to commercial buyers rather than individual consumers.

By Distribution Channel: Store-Based and Non-Store-Based

Distribution channels for rice bran oil are divided into store-based and non-store-based categories, with both channels growing in importance depending on the region and consumer preference.

Store-Based Distribution

The store-based channel remains the dominant method for purchasing rice bran oil. It includes supermarkets, hypermarkets, convenience stores, and specialty stores. In developed regions, large retail chains provide easy access to rice bran oil, allowing consumers to choose from various brands and packaging types. In emerging markets, convenience stores play a crucial role in reaching a broader consumer base.

The store-based model continues to grow due to its convenience, especially for consumers who prefer to buy rice bran oil in physical stores. As more retailers stock rice bran oil on their shelves, the market for store-based distribution is expected to maintain a significant share.

Non-Store-Based Distribution

Non-store-based distribution, particularly through online channels, has experienced significant growth, particularly in the wake of the COVID-19 pandemic. E-commerce platforms, such as Amazon and other online grocery stores, offer consumers the convenience of shopping from home and the ability to compare products before making a purchase.

The non-store-based segment is especially prominent in developed markets, where consumers are increasingly comfortable with online shopping. As e-commerce continues to expand in emerging economies, the non-store-based segment is expected to show rapid growth.

Regional Analysis

Asia-Pacific: The Largest Market

The Asia-Pacific region holds the largest market share for rice bran oil, primarily due to the widespread use of rice as a staple food. Countries like India, China, Japan, and Thailand are the largest producers and consumers of rice bran oil. In India, rice bran oil is commonly used for cooking and deep-frying, and it has a long history of use in traditional Indian cooking.

In recent years, there has been an increasing demand for rice bran oil due to its health benefits, which has led to the growth of the market in other Asia-Pacific countries. India is a significant exporter of rice bran oil, and the region is expected to maintain its leadership in the global market.

North America: Growth in Health-Conscious Consumers

In North America, rice bran oil is gaining popularity due to its perceived health benefits, particularly among health-conscious consumers. The United States and Canada are seeing rising interest in plant-based oils that are lower in saturated fats and high in antioxidants. As more consumers look for alternatives to traditional vegetable oils, rice bran oil is poised to experience steady growth in this region. Organic rice bran oil, in particular, is expected to see significant demand as consumers turn to organic food options.

Europe: Emerging Demand for Healthier Oils

In Europe, there is a growing trend toward healthy cooking oils, and rice bran oil is beginning to gain traction. Consumers are becoming more aware of the health benefits of using oils that are rich in antioxidants, and rice bran oil fits well within this demand. Countries such as the United Kingdom, Germany, and France are leading the adoption of rice bran oil, with an increasing interest in organic and premium oils.

Key Questions Answered in this Report

How much is the Rice Bran Oil market?

What is the growth rate of the Rice Bran Oil market?

Which region held the largest market share in the Rice Bran Oil market?

Who are the key players in the Rice Bran Oil market?

Which application led the Rice Bran Oil market?

Which form had the largest market share in the Rice Bran Oil market?

Table of Contents :

Section I : Executive Summary

Section II: Market Introduction

Section II: Research Methodology

Section IV: Market Insights

Section V: Market Dynamics

Section VI: Market Factor Analysis …

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