Home Appliance Industry and Market
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With the continual rise in the disposable income of consumers, the demand for home appliances has witnessed a substantial increase in China over the last few years. The significant reduction of raw material prices has also driven the growth of the Chinese home appliances industry in the recent years. However, despite the robust historical performance, the market is experiencing subdued growth in 2016. The latest trends also point towards sluggishness in the growth trajectory of this market in the near future, notes the research study.
In this research report, the Chinese market for home appliances has been broadly assessed on the basis of the product. Refrigerators, washing machines, air conditioners, and LCD TVs have been identified as the key products available in this market. In June 2016, air conditioners witnessed a severe decline, dipping 11.3% year-on-year, whereas, refrigerators and washing machines experienced a mild year-on-year decline of 2.8% and 0.5%, respectively.
The air conditioner segment is likely to experience a further weakening of demand in the near future. However, the LCD TVs segment is expected to witness strong growth in the coming months, owing to the rising export of LCD TVs from China, states the market study. In June 2016, exports of LCD TVs reached over 25% year-on-year, thanks to the significant rise in exports from leading Chinese brands, namely Hisense, TLC, Changhong, Skyworth, and Konka, totaling a shipment volume of 2.1 million units – translating into 12.1% year-on-year.
This 14-page research report offers an in-depth assessment of the performance of the Chinese home appliance industry, taking various factors, such as the production volume, pricing of products, capacity utilization, the dynamics of demand and supply, revenue, export/import dynamics, and the growth rate of this market.
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The research report also has studied the competitive landscape of the China market for home appliances. It has examined the profiles of the leading home appliances manufacturers in China to determine the current market hierarchy. As per the study, Xingxing, XiaoYa, Ronshen, Mitsubishi, Tongfang, Chigo, HF-Sanyo, Littleswan, Siemens, Konka, Bosch, Hisense, Sony, Haier, LG Panda, Gree, Panasonic, New-fly, TCL, Skyworth, Changhong, Midea, Kelon, MeiLing, Galanz, Daikin, Sanyo, Aux, Xinl, Electrolux, Sharp, LeTV, and Samsung are the key participants in this market.
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