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Print Advertising Market Size, Share, Trends And Forecast 2024-2033
Print Advertising Market Size
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According to The Business Research Company's, The print advertising distribution market size has grown steadily in recent years. It will grow from $30.43 billion in 2023 to $31.7 billion in 2024 at a compound annual growth rate (CAGR) of 4.2%. The growth in the historic period can be attributed to print dominance in marketing, established print infrastructure, circulation reach, reader engagement, advertising revenues.
The print advertising distribution market size is expected to see steady growth in the next few years. It will grow to $36.74 billion in 2028 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to integrated print-digital strategies, print-commerce integration, niche audience targeting, localized and hyper-targeted ads, collaboration with digital channels. Major trends in the forecast period include augmented reality (ar) in print ads, qr codes and interactive elements, storytelling and editorial-like content, specialized magazine inserts, local print advertising campaigns.
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Market Drivers and Trends:
The huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the most popular publication types with good scope for ads. According to the Magazine Media Factbook 2022, the total audience across print and digital grew to 222.2 million readers in 2021. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. This factor contributes to the growth of the print advertising market.
Major companies operating in the print advertising market are innovating new technologies, such as QR Code Technology to increase their profitability in the market. QR code technology in print advertising is a way to enhance the user experience by providing more information and interactive content. For instance, in June 2023, TenantMagic LLC, a US-based credit reporting agency, launched QR Code Technology. The usage of QR code technology in print advertising is a standard strategy for providing the audience with additional details and fascinating marketing materials. A QR code generator online can generate QR codes that may be used to enter any type of data. QR codes are a type of digital gadget. When scanned with a smartphone, QR codes are used by many marketers as an easy-to-use digital tool while on the go.
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Major Key Players of the Market:
Canon Solutions America Inc., DGI USA Inc., Gannett Co. Inc., Valassis Communications Inc., R.R. Donnelley & Sons Company, Axel Springer SE, Pearson plc, Sensory Interactive Inc., Valassis Direct Mail Inc., Soft Signage Inc., News Corp, Bertelsmann Printing Group, Transcontinental Inc., Anchor Electricals Pvt. Ltd., CAYK Marketing Inc., DeSantis Breindel Inc., Digital Ink Printing Inc., Lewiston Water Power Company, Carlsbad Manufacturing Corporation, LVMH Moët Hennessy Louis Vuitton SE, Pfizer Inc., Nestlé S.A., Prestige Cruise Holdings Inc., D.A. Stauer Ltd., Colony Brands Inc., Direct to Door Marketing Inc., BBDO Worldwide Inc., Ogilvy & Mather International Holdings Inc., DDB Worldwide Communications Group Inc., Grey Group Inc., McCann Worldgroup LLC, Leo Burnett Worldwide Inc.
Print Advertising Market 2024 Key Insights:
• The print advertising distribution market size is expected to see steady growth in the next few years. It will grow to $36.74 billion in 2028 at a compound annual growth rate (CAGR) of 3.8%.
• Robust Print Advertising Market Thrives On A Vast Subscriber Base
• Qr Code Technology Revolutionizing Print Advertising Market
• North America was the largest region in the print advertising market in 2023
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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