Pet Oral Care Market Projected to Reach $3.21 Billion by 2031, Driven by Growing Pet Ownership

The global market for pet oral care products is expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2022 to 2031. According to a report by TMR, the market is projected to reach a valuation of approximately US$ 3.21 billion by 2031, up from an estimated US$ 1.93 billion in 2023. The rising number of pet owners has significantly increased demand for these products, as people become more aware of the importance of maintaining their pets' oral health.

Pet owners are increasingly recognizing the critical role of oral care in their pets' overall health, leading to greater adoption of dental products designed to prevent common dental issues. Veterinarians are key advocates for pet oral care, frequently recommending products during routine check-ups and stressing their importance. The convenience of online shopping has further boosted market growth, allowing pet owners to easily purchase oral care products and have them delivered directly to their homes.

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With a growing population of aging pets, the need for oral care products that address age-related dental issues-such as gum disease and tooth decay-is becoming more pressing. Manufacturers are responding by developing innovative and effective products, including toothbrushes, toothpaste, dental chews, and water additives that facilitate easier oral care for pet owners.

Key Insights from the Market Study
• In 2022, the pet oral care products market was valued at US$ 1.81 billion.

• The toothpaste and toothbrush segments are anticipated to capture a significant market share throughout the forecast period.

• The dogs segment is projected to generate the highest revenue in the market based on pet type.

Market Awareness and Growth
Various campaigns by pet health organizations have raised awareness about the significance of dental health in pets, encouraging owners to invest in oral care products. The global market for pet oral care products is expanding, especially in emerging markets where pet ownership is on the rise. As regions become more pet-friendly, demand for these products is expected to increase.

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Regional Analysis
North America is anticipated to hold a substantial share of the global pet oral care products market during the forecast period, driven by rising pet ownership and increased spending on pet care. The region boasts a well-established market with a broad range of products available through numerous retail chains, e-commerce platforms, and veterinary clinics.

In contrast, the Asia Pacific region is projected to experience the highest CAGR during this period, fueled by increasing pet ownership and a growing middle class. Japan, with its longstanding tradition of pet ownership, is witnessing a demand for premium and innovative oral care products.

Competitive Landscape
The global pet oral care products market is fragmented, featuring numerous players. Competition is expected to intensify in the coming years as several public pet care companies enter the market, striving to produce superior dental care products.
Key players include:
• AllAccem Inc.
• Colgate-Palmolive Company
• Dechra Pharmaceuticals plc
• HealthyMouth LLC
• imRex Inc.
• Manna Pro Products LLC
• Nestlé S.A.
• PetzLife Products, Inc.
• Vetoquinol S.A.
• Virbac

Recent Developments
In 2021, Colgate-Palmolive's pet care division continued to launch new oral health products under brands such as Hill's Science Diet and Prescription Diet, emphasizing the significance of dental care for pets. Meanwhile, Mars Inc., through its subsidiary Royal Canin, focused on developing tailored nutrition for pets, including specialized dental diets and treats. Nestlé Purina has also made strides in the pet oral care sector with the introduction of dental chews and specialized diets.

Market Segmentation

Product Type
Toothpastes
Toothbrushes
Dental Wipes
Dental Chews
Oral-Care Food Additives
Oral-Care Water Additives
Others (e.g., Breath Freshener Spray)

Pet Type
Dogs
Cats
Others (e.g., Horses)

Price
Low
Medium
High

Application
Residential
Commercial
Veterinary Hospitals
Pet Care Centers
Others

Distribution Channel
Online (Company-owned and e-commerce websites)
Offline (Hypermarkets/Supermarkets, Pharmacies, Beauty Salons, etc.)

Region
North America
Europe
Asia Pacific
Middle East & Africa
South America

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