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Low-Fat Sausage Market Trends, Growth Drivers, and Global Outlook 2024
Low-Fat Sausage Market Trends
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According to The Business Research Company's, The low-fat sausage market size has grown strongly in recent years. It will grow from $3.05 billion in 2023 to $3.23 billion in 2024 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to the rising health consciousness of consumers, increasing awareness of diet-related diseases, demand for healthier food options, changes in dietary habits, growth of fitness and wellness trend.
The low-fat sausage market size is expected to see strong growth in the next few years. It will grow to $4.10 billion in 2028 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to the adoption of sustainable packaging solutions, rising disposable incomes, consumer preference for lower calorie products, growing demand for convenience foods, growth in the clean eating trend. Major trends in the forecast period include the rise of plant-based low-fat sausage options, personalized nutrition trends, integration of smart packaging technologies, demand for ethnic and exotic flavors, introduction of flavored and processed meat products.
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Market Drivers and Trends:
The growth in the clean eating trend is expected to drive the low-fat sausage market going forward. Clean eating is a dietary approach focused on consuming whole, minimally processed foods that are free from additives and artificial ingredients. The growth in clean eating is driven by increasing health awareness, a desire for transparency in food sourcing, and a growing preference for natural and organic products. Low-fat sausages contribute to the clean eating trend by offering healthier, minimally processed alternatives, such as plant-based options, that meet consumers' demand for nutritious and natural foods. For instance, in May 2023, according to the statistics published by the Organic Trade Association (OTA), a US-based business association of the organic industry, organic food sales in the United States reached $61.7 billion in 2022, growing by 4.3% from $59.1 billion in 2021 and surpassing the $60 billion mark for the first time. Therefore, the growth in the clean eating trend is driving the low-fat sausage market.
Major companies operating in the low-fat sausage market are increasing their focus on developing sausage with reduced saturated fat content to meet the growing consumer demand for healthier and more nutritious food options. A low-saturated-fat sausage is a healthier alternative to regular sausages, with substantially lower levels of saturated fat, making it a better choice for those aiming to minimize their consumption of unhealthy fats. For instance, in June 2024, Beyond Meat, a US-based plant-based meat products company, launched the fourth generation of Beyond Sausage. This latest version boasts enhanced flavor and a meatier texture while significantly improving its nutritional profile. It is made with avocado oil and contains 66% less saturated fat, at just 2g per link, which is 75% less than traditional pork sausage.
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Major Key Players of the Market:
Cargill Incorporated, Nestlé S.A., Tyson Foods Inc., WH Group Limited, Smithfield Foods Inc., Perdue Farms, Roquette Frères, AGRANA Group, ELPOZO ALIMENTACIÓN S.A., Atria Plc, Butterball LLC, Boar's Head, Johnsonville LLC, AVEBE, Beyond Meat, Kayem Foods Inc., Beneo GmbH, Premio Foods, Heck Food Ltd., Bob Evans Farms, The Emsland Group, Applegate Farms LLC, Aidells Sausage Company
Low Fat Sausage Market 2024 Key Insights:
• The low-fat sausage market size is expected to see strong growth in the next few years. It will grow to $4.10 billion in 2028 at a compound annual growth rate (CAGR) of 6.1%.
• Clean Eating Trend Boosts Low-Fat Sausage Market Through Health-Conscious Demand
• Innovative Low-Saturated-Fat Sausages Meet Growing Consumer Demand For Healthier Food Options
• North America was the largest region in the low fat sausage market in 2023
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