Press release
MetroMela Launches Local Information Services in 7 cities
Hyderabad, India, Feb 06, 2008: MetroMela, the first multi-modal, multi-location information services company in India has announced its launch in 7 Indian cities. MetroMela’s (metromela.com) city centric features enable consumers to find information, share their experience and make informed decisions on Shopping, Food, Entertainment, Health, Wellness, Family & Kids. It also helps local businesses know their customers and build stronger relationships with them. This service is now available in Hyderabad, Chennai, Bangalore, Pune, Vizag, Cochin and Mysore.MetroMela features over 4,000 local businesses, more than 800 local expert reviews and guides and 700 hot shopping deals running in the city. It brings together original and proprietary editorial content, business listings, deals and community feedback. In addition to bringing local trends to consumers, the service enables transactions with local businesses. The access mechanisms for such relevant and updated information include Internet, mobile and other media.
Announcing the launch, Nitin Chowdhary, Chief Operating Officer of MetroMela said, “Our objective is to make MetroMela the most trusted, informative and up-to-date source of local information in each of these 7 cities. MetroMela has managed to gain significant traction with the users by providing best of the local businesses, unbiased editorial reviews and latest deals on a single platform. Local businesses can also use this platform to reach out to existing and potential customers in a targeted and a more measurable way.”
Pankaj Joshi, co-founder and vice-president for business strategy at MetroMela said, “Transitory population, rising incomes, greater consumer spend and increasing dependency on the Internet and mobile phone for information are some of the factors that create a need for a service like MetroMela.”
According to Indicus Analytics’ report of 2006, 62 million households earn income of Rs. 3 lakh per annum in the country. They spend one-third of their disposable income on categories that MetroMela is targeting. Besides, India has active Internet users of about 30 million [JuxtConsult 2007, I-Cube Survey – IAMI]. Around 32 per cent of these users use the Internet to search for information.
Sheela
enRight Media Relations
Reach: 98498 09594
enright@enrightpr.com
About MetroMela
MetroMela is the first multi-modal, multi-location information services company that helps consumers and local businesses discover and transact with each other. This service is now available in Hyderabad, Chennai, Bangalore, Pune, Vizag, Cochin and Mysore on Internet, Mobile Phone and other media. The board members include Sateesh Andra, Venture Partner - DFJ, Syam Prasad Reddy, Chairman - Indu Group and Sanjay Anandaram, Managing Partner - Jumpstartup Fund. To know and experience MetroMela, visit www.metromela.com.
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