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2024 Playout Automation & Channel-in-a-Box Market Report : Market Size, Growth Drivers, And Key Trends
Playout Automation & Channel-in-a-Box Global Market Report 2024
According to The Business Research Company's, The playout automation & channel-in-a-box market size has grown rapidly in recent years. It will grow from $2.79 billion in 2023 to $3.32 billion in 2024 at a compound annual growth rate (CAGR) of 19.0%. The growth in the historic period can be attributed to cost reduction, efficiency improvements, content delivery demands, and regulatory compliance.
The playout automation & channel-in-a-box market size is expected to see rapid growth in the next few years. It will grow to $6.75 billion in 2028 at a compound annual growth rate (CAGR) of 19.4%. The growth in the forecast period can be attributed to cloud adoption, IP-based infrastructure, remote production, personalization and targeted advertising. Major trends in the forecast period include hybrid playout solutions, integrated workflows, remote management, quality of experience optimization, and sustainability and green broadcasting.
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Market Drivers and Trends:
The rising demand for OTT (over-the-top) services is expected to propel the growth of the playout automation & channel-in-a-box market going forward. Over-the-top (OTT) services refer to streaming platforms or content providers that deliver media content directly to users over the Internet without the involvement of traditional cable, or broadcasting networks. OTT services are growing rapidly due to their wide content selection, affordability, and the convenience of on-demand viewing. Playout automation and channel-in-a-box solutions ensure seamless viewing experiences for OTT subscribers by automating content delivery and minimizing interruptions. For instance, in April 2023, according to a press release shared by Netflix Inc., a US-based streaming media company, Netflix had 223 million paying subscribers in the fourth quarter of 2022, and by the first three months of 2023, that number had risen to 231 million. Therefore, the rising demand for OTT services is driving the growth of playout automation & channel-in-a-box market.
Major companies operating in the playout automation and channel-in-a-box market are developing innovative technologies, such as the latest-generation broadcast playout, to better serve customers with advanced features. The latest-generation broadcast playout is an advanced and cutting-edge technology used in the broadcasting industry for the seamless playout of audiovisual content on television channels. For instance, in March 2024, PlayBox Neo Ltd., a Bulgaria-based provider of communications and information technology services, launched the AirBox Neo-20, the latest generation of their server-based television channel branding and playout system, which features extended live input capabilities and a browser-based multiviewer with lost-signal and frozen-signal alerts. This advanced system provides automated content streaming and broadcast playout for various types of TV channels, including cloud-based, satellite, cable head-ends, and over-the-air broadcasters. It is designed to enhance operator efficiency, support round-the-clock automated operation on different scales, and cater to the evolving needs of broadcasters and TV channel owners.
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Major Key Players of the Market:
Rohde & Schwarz GmbH & Co. KG, Vector3 Group, Grass Valley USA LLC, Harmonic Inc, Evertz Microsystems Ltd, Blackmagic Design, Imagine Communications Corp, Skyline Communications, Vizrt Group, Dalet Digital Media Systems, Bitcentral Inc, Tightrope Media Systems, Crispin Corporation, Enco Systems, BroadStream Solutions, Cinegy LLC, Pixel Power Ltd, Anyware Video Corp, Florical Systems, Leightronix Ltd, Playbox Technology, Miranda Technologies, Primestream Corporation, Nverzion, Cavena Image Products AB
Playout Automation & Channel-in-a-Box Market 2024 Key Insights:
• The playout automation & channel-in-a-box market size is expected to see rapid growth in the next few years. It will grow to $6.75 billion in 2028 at a compound annual growth rate (CAGR) of 19.4%.
• Impact Of Rising Demand For OTT Services On The Playout Automation & Channel-In-A-Box Market
• Innovations In Latest-Generation Broadcast Playout Systems
• North America was the largest region in the playout automation & channel-in-a-box market in 2023
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