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Virtual Events Market Growth Drivers, Key Trends, Size, Share Analysis And Forecast To 2033
Virtual Events Market Growth
According to The Business Research Company's, the virtual events market size has grown exponentially in recent years. It will grow from $156.84 billion in 2023 to $193.45 billion in 2024 at a compound annual growth rate (CAGR) of 22.3%. The growth in the historic period can be attributed to enhanced attendee experience, revenue generation, roi focus, competitive landscape, and global reach and accessibility.
The virtual events market size is expected to see exponential growth in the next few years. It will grow to $437.16 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to hybrid events, global reach and accessibility, revenue generation, personalization, and competitive landscape. Major trends in the forecast period include platform diversity, hybrid events, enhanced attendee experience, innovative technologies, and sustainability.
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Market Drivers and Trends:
The increased frequency of business events is expected to propel the growth of the virtual events market going forward. Business events are large gatherings where professionals engage in business-related activities, such as selling services, networking, or holding meetings. Increasing the frequency of virtual business events enhances engagement, networking opportunities, and knowledge sharing within the online community. Business events provide valuable educational opportunities for attendees to learn about virtual events' benefits, features, and best practices. This education and awareness-building contribute to expanding the virtual events market by addressing potential concerns, dispelling myths, and showcasing success stories. For instance, in August 2023, according to Equation Events, a US-based events company, the event industry's job market is projected to grow at 11% and reach 5.9 million jobs, indicating healthy demand. Additionally, concert and event promotion businesses experienced 9.1% growth in 2022, with 73,414 such companies in the U.S. Therefore, the increased frequency of business events is expected to propel the growth of the virtual events market.
Major companies operating in the virtual events market are developing innovative technology, such as boosting virtual events to better serve audiences with delightful experiences. Boost virtual events refer to online gatherings, conferences, or meetings organized and conducted entirely in a virtual environment. Boosting virtual events involves using various strategies and technologies to increase attendee engagement, drive sales, and enhance brand engagement. For instance, in October 2022, Zoom Video Communications Inc., a US-based communications technology company, launched boost virtual events, virtual booths, or exhibition spaces where sponsors and exhibitors can showcase products, services, and resources. Attendees can explore these spaces, interact with exhibitors, download materials, and schedule meetings.
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Major Key Players of the Market:
Microsoft Corporation, NTT Limited, Cisco Systems Inc., NTT Data Inc., Adobe Systems Inc., Zoom Video Communications Inc., Alcatel-Lucent S.A., Martiz Holdings Inc., Citrix Systems Inc., Avaya LLC, George P. Johnson, Cvent Inc., Kestone Integrated Marketing Services Pvt. Ltd., ALE International SAS, Hubilo Technologies Inc., 6Connex, Aventri Inc., CL Educate Ltd., vFairs, EventX Limited, Veritas Technologies LLC, EventX Limited, uBivent GmbH, Pathable Inc., Alive Events Agency
Virtual Events Market 2024 Key Insights:
• The virtual events market is expected to grow to $437.16 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%.
• Role Of Business Events In Accelerating The Virtual Events Market
• Introduction Of Innovative Boost Virtual Events Technology For Enhanced Online Experiences
• North America was the largest region in the virtual events market in 2023
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