Consumer Preferences Shift Towards Low-Calorie Options: Insights into the Food Sweetener Market

Food Sweetener Industry Outlook 2024-2032

Summary:

• The global food sweetener market size reached USD 91.4 Billion in 2023.

• The market is expected to reach USD 109.9 Billion by 2032, exhibiting a growth rate (CAGR) of 2.01% during 2024-2032.

• Asia Pacific leads the market, accounting for the largest food sweetener market share.

• Sucrose accounts for the majority of the market share in the product type segment due to the rising health consciousness among consumers.

• Based on the application, the market has been categorized into bakery and confectionery, dairy and desserts, beverages, meat and meat products, soups, sauces, and dressings, and others.

• On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, departmental stores, convenience stores, online stores, and others.

• The increasing consumer preference for natural sweeteners is a primary driver of the food sweetener market.

• Stringent government regulations and implementation of favorable health programs globally are reshaping the food sweetener market.

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Industry Trends and Drivers:

• Rising Consumer Demand for Low-Calorie and Natural Sweeteners:

The growth of the food sweetener market is primarily driven by the increasing demand for low-calorie and natural sweeteners, particularly among health-conscious consumers. As concerns about obesity, diabetes, and other lifestyle-related health conditions rise, consumers are seeking healthier alternatives to traditional sugar. Natural sweeteners such as stevia, monk fruit, and agave syrup are gaining popularity as they provide sweetness without the high caloric content of regular sugar. Additionally, these alternatives are often perceived as more natural and safer, aligning with the increasing trend of clean-label products. As a result, food and beverage manufacturers are incorporating these sweeteners into their products to meet consumer preferences, facilitating industry expansion.

• Increasing Use of Sweeteners in Processed Foods and Beverages:

The expanding use of sweeteners in the processed food and beverage industry is also contributing substantially to the growth of the food sweetener market. Sweeteners are widely used in products such as soft drinks, confectioneries, dairy products, baked goods, and sauces to enhance flavor and improve palatability. With the increasing global demand for convenient, ready-to-eat, and processed food items, the need for sweeteners in food manufacturing is rising. Furthermore, manufacturers are increasingly using sweeteners to offer low-sugar or sugar-free versions of their products to cater to the rising demand for healthier alternatives. This trend is particularly strong in beverages, where low-calorie and diet options are becoming more popular, particularly in regions such as North America and Europe.

• Government Regulations and Health Initiatives:

Government regulations and health initiatives aimed at reducing sugar consumption are reshaping the food sweetener market. In response to the global rise in obesity and diabetes, numerous governments have implemented sugar taxes and campaigns to promote healthier eating habits. These policies are encouraging food and beverage companies to reformulate their products with alternative sweeteners to meet new regulations and avoid additional taxes. Moreover, public health campaigns highlighting the risks of excessive sugar consumption are increasing consumer awareness and influencing their purchasing decisions. This has heightened demand for food products that use artificial or natural sweeteners. Consequently, companies are investing in research and development (R&D) to create innovative sweetening solutions that comply with regulatory guidelines and meet consumer health expectations, creating a favorable industry outlook.
Food Sweetener Market Report Segmentation:

Breakup By Product Type:

• Sucrose
• Starch Sweeteners and Sugar Alcohols
o Dextrose
o High Fructose Corn Syrup (HFCS)
o Maltodextrin
o Sorbitol
o Xylitol
o Others
• High Intensity Sweeteners (HIS)
o Sucralose
o Stevia
o Aspartame
o Saccharin
o Neotame
o Acesulfame Potassium (Ace-K)
o Others

Sucrose accounts for the majority of shares due to the rising consumer preference for natural sweeteners over artificial alternatives, particularly in processed foods and beverages (F&B).

Breakup By Application:

• Bakery and Confectionery
• Dairy and Desserts
• Beverages
• Meat and Meat Products
• Soups, Sauces and Dressings
• Others

Based on the application, the market has been segregated into bakery and confectionery, dairy and desserts, beverages, meat and meat products, soups, sauces, and dressings, and others.

Breakup By Distribution Channel:

• Supermarkets and Hypermarkets
• Departmental Stores
• Convenience Stores
• Online Stores
• Others

On the basis of the distribution channel, the market has been categorized into supermarkets and hypermarkets, departmental stores, convenience stores, online stores, and others.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific holds the leading position owing to a large market for food sweeteners driven by the increasing consumer preference for healthier and natural food options, particularly in rapidly developing countries such as China and India.

Top Food Sweetener Market Leaders:

The food sweetener market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:

• Ajinomoto Co. Inc.
• Archer-Daniels-Midland Company
• Cargill Incorporated
• Celanese Corporation
• DuPont de Nemours Inc.
• Foodchem International Corporation
• GLG Life Tech Corporation
• Ingredion Incorporated
• NutraSweet Company (Manus Bio)
• S&W Seed Company
• Tate & Lyle PLC
• Tereos

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People also search for:

• What is a food sweetener?

A food sweetener is a substance added to food or drinks to enhance sweetness. There are two main types:

1. Natural sweeteners: Derived from plants or other natural sources, such as sugar, honey, or stevia.

2. Artificial sweeteners: Synthetic compounds that provide sweetness with few or no calories, like aspartame or sucralose.

• How big is the global sweetener market?

The global food sweetener market size reached USD 91.4 Billion in 2023 and is projected to reach USD 109.9 Billion by 2032 at a CAGR of 2.01% during 2024-2032.

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