Laundry Detergent Market is Expected to Reach $109.5 Billion by 2031 - Procter & Gamble, Unilever, Henkel AG & Co

The Global Laundry Detergent Market was valued at USD $65.2 billion in 2022 and is projected to grow to USD $109.5 billion by 2031, with a compound annual growth rate (CAGR) of 6.7% during the forecast period from 2024 to 2031. While powdered and liquid detergents show only minor differences in market share by value, powdered detergents are sold in twice the volume compared to liquid detergents.

The fierce competition among key players in the market drives continuous product innovation and differentiation, often leading to price reductions in various countries. Additionally, the industry is crowded with both local and international laundry detergent manufacturers, spanning both organized and unorganized sectors.

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Key Developments:

• On July 28, 2022, Unilever's popular laundry brand Dirt Is Good (also known as Persil, Skip, and OMO) launched a new capsule designed to decarbonize the washing process while delivering excellent cleaning results. The capsules come in a cardboard container, eliminating plastic use and preventing over 6,000 tons of plastic waste annually-equivalent to the weight of 500 double-decker buses.

• On March 18, 2021, Tide, a leading American laundry detergent brand, announced its 2030 Ambition, a comprehensive set of sustainability and purpose-driven goals that encompass Tide's entire supply chain in the U.S. and Canada, along with community-focused projects.

• On November 11, 2020, Whirlpool Corporation, a major manufacturer of kitchen and laundry appliances, introduced Swash, a new liquid laundry detergent. This launch marks Whirlpool's entry into the liquid detergent market, expanding its long-standing presence in the laundry industry since 1911.

Market Dynamics:

Rising Consumer Investment In Sanitary Living In Developing Regions
Increasing concerns about health and sanitation, including the need for homes free from germs, bacteria, dust, and dirt, have led to higher per capita spending on household cleaning products, especially laundry detergents. Additionally, rising household expenditures and growth in the real estate sector, driven by an increase in residential units, have further boosted global demand for laundry detergents.

In response to these trends, vendors are leveraging online platforms to enhance product visibility and accessibility, selling their products through their own websites and popular e-commerce sites.

Market Segment Analysis

By Type: Liquid Detergents, Powder Detergents, Detergent Tablets, Fabric Softeners, Others

By Applications: Households, Industrial or Institutional

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Major Key players

• Procter & Gamble
• Unilever
• Henkel AG & Co. KGaA
• Method Products
• Kao Corporation
• Lion Corporation
• Reckitt Benckiser Group PLC
• S.C. Johnson & Son, Inc.
• The Clorox Company

*Note:

Additionally, I wanted to highlight that the full version of the report includes an in-depth analysis of emerging players and startups, which will provide valuable insights into the evolving market landscape and key strategies being adopted.

Related Reports:

Laundry Detergent Sheets Market: https://datamintelligence.com/research-report/laundry-detergent-sheets-market

Liquid Nitrogen Market: https://datamintelligence.com/research-report/liquid-nitrogen-market

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