Demand for Coated Papers Continues to Rise in Industrial Packaging Owing to Increasing Demand for Flexible Packaging

Coated paper has significant usage in several end-use industries owing to its characteristic property of resistance to dirt and wear and tear. Coated paper has a glossy or matte finish surface, which makes its suitable for usage in several end-use applications such as newspaper insert, catalogues, magazines, converted paper products, advertising materials, and security papers. These papers are customized to form different grades with unique attributes for different end-use applications such as printing, packaging, and labeling.

Demand for coated papers is rising in the industrial packaging due to the increase in internet trade. Different grades of coated paper that are classified based on their brightness and gloss levels are used in several packaging applications. Furthermore, rising demand for flexible paper packaging and increasing demand for high quality print images are propelling demand for coated paper. The food packaging industry is shifting focus towards bio-based and degradable flexible paper packaging for food products due to environmental degradation caused by non-biodegradable plastic films. Flexible food grade paper packaging is used in foods such as ready-to-eat meals, snacks, frozen food, fast food, and fresh foods for wrapping and storing purposes. Food is the largest segment that uses flexible paper packaging.

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The coated paper market is largely hampered by the availability of external substitutes such as plastics and uncoated paper. Furthermore, relative price performance of these substitutes is significant as compared to coated papers. There is an ongoing trend for usage of bio-plastic films in packaging applications. However, advancement in paper recycling techniques and coating technologies are expected to provide growth opportunities for the coated paper market in the next few years.

In terms of volume, packaging application segment held a substantial share of over 45% in the global coated paper market in 2013. Printing is another important segment of the coated paper market. Increase in trade and industrial competition has compelled manufacturers to design unique marketing strategies to remain competitive in the market. Thus, companies are focusing on investing in a marketing mix that primarily includes branding and advertisement. Print media is the most popular form of communication. As a result, demand for coated papers in printing application is growing; however growth rate is comparatively slower.

Product segments of the coated paper market include coated fine paper, coated groundwood paper and others. In terms of volume, coated fine paper was the largest segment of the global coated paper market in 2013 and held over 55% share. The segment is anticipated to expand at the slowest rate compared to other two segments during the forecast period. Coated groundwood paper product segment is estimated to expand at a moderate rate from 2014 to 2020. The others segment is expected to witness the fastest growth during the forecast period owing to increasing utility of these papers in food and beverages applications.

Asia Pacific dominated the coated paper market in terms of volume with more than 33% share in 2013. The region has been experiencing high demand for coated paper in food and beverages, cosmetics, and packaging industries. Development of Asia Pacific as a manufacturing hub has propelled the growth of the coated paper market in the region. Demand for coated paper in North America and Europe is projected to increase at a sluggish rate during the forecast period. The coated paper market in the Rest of the World (RoW) is likely to expand at a moderate rate in the next few years.

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The global coated paper market is moderately fragmented in nature. Some coated paper manufacturers exhibit a high degree of integration throughout the value chain. Furthermore, some manufacturers employ the direct distribution method to supply products to end-user industries. Key players in the coated paper market include Oji Holdings Corporation, Stora Enso Oyj, Sappi Limited, Nippon Paper Industries Co., Ltd., Asia Pulp & Paper Co. Limited, Verso Corporation and Arjowiggins SAS.

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