Organic Personal Care Products Market Set to Expand Exponentially due to Introduction of New Paraben-Free Products

Organic personal care products are manufactured from natural plant-extracted ingredients in eco-friendly conditions. Organic personal care products may include facial care, body care, and sun care products, including shampoos, conditioners, toothpastes, lipsticks, feminine hygiene products, deodorants, and foundations, among others. TMR, a market intelligence company based in the U.S., has provided an insight into the transition of the personal care products market towards becoming organic by stating the key reasons that have led to this transition, along with mentioning the key challenges faced by this market.

According to TMR, the global organic personal care products market stood at US$8,360.5 million and is anticipated to reach US$15,693.7 million by 2020, expanding at a CAGR of 9.3% in the forecasting horizon from 2014 to 2020.

In 2013, North America dominated the global organic personal care products market, representing a market share of over 34.9% on the basis of consumption.

How are the New Paraben-Free Product Launches Leading the Way?

Parabens have been deemed as a villain in personal care products for a number of years. These typical cosmetic preservatives are considered to be the cause of several critical health issues, breast cancer among them. Though no scientific investigations have till date presented a link between parabens and breast cancer, the stigma has persisted. Parabens being rejected by consumers has acted as a wakeup call for many brands and thus a large number of paraben-free products have been introduced in recent years. This has acted as one of the prime fuelling components for the cosmetic purity and safety in the mass market.

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Johnson & Johnson’s Transition on Parabens and Phthalate-Free Positioning of Products

Owing to the introduction and success of paraben-free products, top-notch manufacturers such as Affusion Skin Care, Barefoot Botanicals, Crystalux Personal Care Products, Herbalix Restoratives, Colby Organic, among others, have decided to clean up their policies and formulations and have started focusing on solely on products that are natural.

Johnson & Johnson recently decided to move away from parabens, phthalates, and formaldehyde-releasing preservatives. This decision from Johnson & Johnson to carry out a global reformulation of its adult lines and baby products was indeed a game changer in the organic personal care products market. It acted as proof that it is possible even for a large organization having a number of products and various formulations to shift towards safer production.

What is the Major Hitch for the Organic Personal Care Products Market in the Coming Years?

While the aforementioned and various other efforts made by manufacturers to shift to organic products may indicate a positive shift in the industry for personal care products, these products are not a guarantee of genuine purity. Instead, these moves could be utilized to deflect attention away from other worrisome ingredients. A vendor may leverage the label of “free from” in order to appeal to the shoppers who are already impressed by the idea of more natural alternatives, and might not dig deeper to authenticate the claims. Hence, some retailers might offer better alternatives, but the majority could still sell chemical-laden products.

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Nonetheless, things do look positive for the organic personal care products industry. The prime part of the global market for personal care products includes chemical-laden products, yet more manufacturers are selling truly natural products and it is predicted that in the forthcoming future, more companies would be reformulating to contain a higher percentage of products that have truly organic ingredients. The prominent market players dominant in the organic personal care products market are Johnson & Johnson, The Body Shop, Estee Lauder, The Hain Celestial Group, and Yves Rocher.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

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This release was published on openPR.