Press release
Meticulous Research® Unveils Groundbreaking Report on Global English Language Learning Market
Meticulous Research®, a renowned global market research company, recently published an in-depth report titled, 'English Language Learning Market by Methodology (Blended Learning, Offline Learning, Online Learning), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography-Global Forecasts to 2031.' The report presents a comprehensive analysis of the global English language learning market, which is poised for substantial growth in the coming years.According to this latest publication, the global English language learning market is projected to expand at a compound annual growth rate (CAGR) of 11.1% from 2024 to 2031, reaching an estimated value of $81.1 billion by 2031. Several factors are driving this growth, including the increasing importance of English in business and professional settings, growing investments in startups and small companies focused on teaching English, and the affordability and accessibility of English language learning apps. However, the market's expansion is not without challenges, as resistance to adopting English as a primary communication tool in certain countries may impede growth.
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Opportunities for growth in the English language learning market are significant, particularly with increased spending in the education sector and the rise of transnational education (TNE). However, the market faces challenges, notably the shortage of qualified professionals to teach English, which presents a major obstacle for companies operating in this space. Additionally, the integration of artificial intelligence (AI) and robotics technology, as well as the growing adoption of e-learning platforms, are emerging as key trends that are shaping the future of the global English language learning market.
The report segments the global English language learning market based on various factors, including methodology, learning mode, age group, and end user. It also provides an evaluation of industry competitors and an analysis of market trends at the country level, offering a detailed and nuanced understanding of the market landscape.
Methodology Segmentation
The global English language learning market is segmented by methodology into three main categories: blended learning, offline learning, and online learning. Blended learning, which combines traditional face-to-face instruction with online learning activities, is expected to dominate the market in 2024, accounting for the largest share. The popularity of blended learning can be attributed to the increasing demand for personalized learning experiences, the growing adoption of advanced offline and online learning systems among students and working professionals, and the emphasis on effective learning methodologies. Students' preference for flexibility and the ability to learn at their own pace are also contributing to the growth of this segment.
Despite the dominance of blended learning, the online learning segment is expected to experience the highest CAGR during the forecast period. The rise of online learning can be linked to the increasing accessibility of digital platforms and resources, the proliferation of internet-connected devices, and the growing acceptance of online education as a viable and effective alternative to traditional classroom-based learning.
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Learning Mode Segmentation
The market is further segmented by learning mode into self-learning apps and applications, and tutoring. The tutoring segment, which includes one-on-one learning and group learning, is expected to hold the largest share of the market in 2024. This segment's growth is driven by the increasing need for personalized and flexible language education experiences, as well as the demand for real-time feedback on language skills such as pronunciation, grammar, and usage. The convenience of in-person interaction, whether in a physical classroom or via virtual platforms, also plays a significant role in the popularity of tutoring services.
However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period. The growing preference for self-paced learning, the convenience of accessing educational content on-demand, and the continuous improvement in the quality and effectiveness of language learning apps are driving the expansion of this segment. Additionally, the integration of AI and machine learning technologies into these apps is enhancing their ability to deliver personalized learning experiences, further boosting their appeal to learners of all ages.
Age Group Segmentation
The global English language learning market is segmented by age group into six categories: under 13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and over 40 years. In 2024, the 13-17 years segment is expected to account for the largest share of the market. This can be attributed to the increasing digitization of public schools, the rising number of English learners in this age group, the significant growth in smartphone usage among teenagers, and the growing demand for interactive and engaging learning experiences. Additionally, there is a heightened need for immersive and practical language practice among this age group, which is driving the adoption of English language learning solutions.
The 18-20 years segment, however, is projected to experience the highest CAGR during the forecast period. This age group, often at the cusp of entering higher education or the workforce, is increasingly recognizing the value of English proficiency as a critical skill for academic and professional success. The demand for advanced language skills, coupled with the availability of targeted learning solutions for young adults, is expected to drive significant growth in this segment.
End User Segmentation
The English language learning market is also segmented based on end user into individual learners, educational institutes, government bodies, and corporate learners. In 2024, individual learners are anticipated to account for the largest share of the market. The growth of this segment is fueled by several factors, including the widespread adoption of smart devices, the rapid penetration of high-speed internet, the increasing use of social media platforms, and the proliferation of language learning websites. The ability to access high-quality language instruction from anywhere at any time is particularly appealing to individual learners, contributing to the segment's dominance.
Furthermore, the individual learners segment is expected to register the highest CAGR during the forecast period. The growing demand for self-paced and on-demand learning, coupled with the increasing availability of affordable and accessible language learning tools, is driving the expansion of this segment. The rise of mobile learning apps, which offer a wide range of features such as interactive exercises, gamified learning experiences, and AI-powered feedback, is also playing a crucial role in the segment's growth.
Geographical Segmentation
Geographically, the global English language learning market is segmented into five major regions: North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, the Asia-Pacific region is expected to dominate the market, accounting for the largest share and the highest CAGR. The region's large market share can be attributed to several factors, including the growing need for improved cross-border communication, the increasing accessibility of language learning platforms, and the high demand for multilingual professionals in various industries. Additionally, the rapid digitalization of educational content, government initiatives to strengthen national education networks, and the rising demand for cost-effective programs that address the knowledge gap in students are contributing to the region's market dominance.
The Asia-Pacific region is also projected to experience the highest growth rate during the forecast period, driven by the increasing adoption of digital learning solutions, the expansion of internet connectivity in rural and urban areas, and the growing emphasis on English proficiency as a key skill for economic and social mobility. As a result, the region is expected to continue leading the global English language learning market in the years to come.
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Key Players:
The key players operating in the English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
Key questions answered in the report-
Which are the high-growth market segments based on methodology, learning mode, age group, and end user?
What was the historical market for the English language learning market?
What are the market forecasts and estimates for the period 2024-2031?
What are the major drivers, restraints, challenges, trends, and opportunities in the English language learning market?
Who are the major players, and what shares do they hold in the English language learning market?
How is the competitive landscape in the English language learning market?
What are the recent developments in the English language learning market?
What strategies are adopted by the major players in the English language learning market?
What are the key geographic trends, and which are the high-growth countries?
Who are the local emerging players in the global English language learning market, and how do they compete with the other players?
Related Report :
Online Language Learning Market : https://www.meticulousresearch.com/product/online-language-learning-market-5025
Language Learning Market : https://www.meticulousresearch.com/product/language-learning-market-5561
About Us
We are the trusted research partners for leading businesses around the world, providing market intelligence focused towards building revenue transformation strategies. Our research is used by Fortune 500 organizations to attain success by scouting next generation revenue opportunities well ahead of their competition.
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