Global Heart Health Supplements Market Drivers and challenges By 2015-2021

Awareness regarding health-related benefits is expected experience a surge among consumers in the near future. This is supported by increasing risk of high cholesterol, blood pressure and other diseases among consumers across different age groups globally. Apart from, treatment of heart disease, heart health supplements provide health benefits, which can reduce risk factors mentioned earlier. This definition has now broadened to include functional ingredients such as vitamins, minerals, amino acids, fatty acids and probiotics etc.

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Heart health supplements market is segmented on the basis of type and region. On the basis of type heart health supplement market is segmented into natural and synthetic supplements. Natural heart health supplements are further sub-segmented into oats, whole grains, dark chocolate, soy and fiber. Among all the natural health supplements oats is anticipated to grab the maximum market share in the forecasted period, followed by whole grains. Similarly, synthetic heart health supplements is segmented into omega 3, antioxidants, protein and vitamin E. Among all the synthetic heart health supplements omega 3 is anticipated to possess the largest market share during the forecast period, followed by antioxidants. Heart Health supplement market is segmented on the basis of region as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan, and Middle East and Africa. In North America, U.S. is the most dominant market for heart health supplements as the demand of heart health supplements market is increasing drastically owing to the rising number of health conscious consumers. APEJ region is expected to witness a higher CAGR as compared to other regions. This is attributed to new products launches by both international as well as regional companies operating in this market space.

Global heart health supplements market is growing drastically owing to the increasing consumption of heart health supplements by health conscious consumers. Heart health supplements market is expected to reflect significant growth in next five to six years owing to changing lifestyle of the consumers resulting in demand for healthier products. Minimizing stroke and improving circulation is the latest trend in the heart health supplements market. Therefore demand for food ingredients that improve circulation and decrease heart strokes is increasing rapidly. Increasing atherosclerosis disease is another market opportunity among heart health supplements manufacturers to focus on while launching new products. Furthermore, there is remarkable demand of cardio healthy foods or heart health supplements owing increasing demand for products, which improve circulation.

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The key players in this market include Bayer A.G., E. I. du Pont de Nemours and Company, Amway, Abbott Laboratories (Abbott Nutrition), AdvoCare International L.P and Koninklijke DSM N.V., among others.

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