Press release
Pierce Mattie PR Appointed to Lead U.S. Beauty PR Campaign for the UK’s Hottest Nail Brand; butter LONDON
New York, NY January 26, 2008: butter LONDON (butterLONDON.com), a luxury nail care brand, announces that it has appointed Pierce Mattie Public Relations (piercemattie.com) to be the agency of record for their beauty public relations campaign. Pierce Mattie PR, a leader in effectively utilizing both traditional and new media for brand awareness, will be assisting the brand to gain exposure for their eco-friendly manicure and pedicure line.Founded by Sasha Muir with Nonie Crème as Creative Director, butter LONDON is the newest face of the nail industry, providing high-quality, hygienic and affordable manicures and pedicures. butter LONDON’s line of non-toxic nail care is free of carcinogenic chemicals including formaldehyde, toluene and DBP (phthalate). In addition, the color range is designed to be high fashion and long lasting.
To learn more about butter LONDON visit www.butterLONDON.com or contact Jenelle Forin at 212-243-1431.
Pierce Mattie Public Relations
62 West 45th Street 3rd Floor
New York, NY 10036
212-243-1431 (NY) or 323-469-5500 (LA)
http://www.piercemattie.com
Shannon Nelson
Moreinfo@piercemattie.com
About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie PR remains the industry leader in communications for luxury beauty, fashion, health and fitness brands alike with growing divisions in home furnishings and fine jewelry. With offices located bi-coastally in New York and Los Angeles, Pierce Mattie PR has their hand on the pulse of the industry and has the capabilities of securing national and regional press for their clients.
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