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Transforming Business: Insights into the Evolving Digital Transformation Market
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Key Growth Drivers
Increasing Adoption of Artificial Intelligence and Machine Learning
AI and ML are pivotal in accelerating digital transformation within organizations by automating routine processes, streamlining operations, and enhancing decision-making. Businesses integrating AI benefit from improved efficiency, increased profitability, enriched analytics, and a comprehensive understanding of customer needs, leading to better customer experiences.
For instance, Ernst & Young Global Limited launched EY.ai in September 2023, a platform designed to integrate human capabilities with AI to help clients revolutionize their businesses ethically and efficiently. This platform utilizes advanced EY technology and AI capabilities, emphasizing the growing demand for AI and ML in digital transformation.
Increasing Adoption of Blockchain Technology
Blockchain technology is becoming mainstream in digital transformation due to its ability to provide transparency and trust in industries such as finance, supply chain, and healthcare. Its cryptographic nature ensures high security against tampering and unauthorized access to sensitive data. Blockchain also streamlines processes by eliminating intermediaries and automating transactions through smart contracts, thereby reducing costs.
For example, in April 2023, Skandinaviska Enskilda Banken AB and Crédit Agricole CIB launched so|bond, a blockchain-based platform for digital bonds that improves efficiency and real-time data synchronization while encouraging environmental sustainability.
Market Trends
Rising Integration of Robotic Process Automation (RPA) in E-commerce
RPA is increasingly being integrated into e-commerce to automate repetitive tasks, streamline operations, and enhance overall business efficiency. This includes automating data entry, processing invoices, handling customer queries, sending automated messages, and tracking inventory status.
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For instance, in January 2024, Zuci Systems Inc partnered with Automation Anywhere, Inc. to offer an RPA solution. This combined solution integrates RPA, AI, and deep learning to benefit roles involving repetitive, rule-based tasks, particularly in banking, financial services, and e-commerce.
Key Findings by Segment
By Offering: In 2024, the services segment is expected to dominate the market, accounting for over 57.0% of the global share. This dominance is due to the need to improve productivity and profitability through digital transformation services.
By Organization Size: Large enterprises will lead the market in 2024 with a share of over 58.0%, driven by their need to automate processes and enhance operational efficiency.
By Deployment Mode: Cloud-based deployment will dominate in 2024 with a share of over 56.0%, due to its advantages in data access, collaboration, and security measures.
By Technology: Cloud computing will hold the largest share in 2024, accounting for over 26.0%, due to its role in enhancing collaboration and efficiency. However, the AI and ML segment is expected to register the highest CAGR during the forecast period.
By End-use Industry: The BFSI sector is projected to dominate in 2024, accounting for over 29.0% of the market share, driven by the need for process streamlining and personalized customer experiences. The healthcare segment is expected to register the highest CAGR, due to the adoption of digital technologies for improving patient outcomes and telehealth services.
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Geographical Analysis
In 2024, North America is expected to account for over 44.0% of the global market share, driven by investments in digital technologies like cloud computing, IoT, and AI & ML. The Asia-Pacific region is projected to register the highest CAGR of over 24.0%, fueled by government initiatives towards digitization and the adoption of AI and robotics in manufacturing.
Key Companies
Key players in the digital transformation market include International Business Machines Corporation, Siemens AG, Microsoft Corporation, SAP SE, Capgemini SE, ABB Ltd., Deutsche Telekom AG, Telefónica, TE Connectivity Ltd., NXP Semiconductors, Telefonaktiebolaget LM Ericsson, Intel Corporation, Tata Consultancy Services Limited, and Cisco Systems, Inc.
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Recent Developments
• Siemens AG launched Tecnomatix Process Simulate Collaborate in February 2023, a web-based application aimed at maximizing productivity through 3D simulation and visualization.
• General Electric Company enhanced its MES software in the Proficy Smart Factory portfolio in February 2023, enabling connected workers across the enterprise.
• Rockwell Automation, Inc. partnered with Cognite A.S. in October 2022 to leverage the FactoryTalk software and Cognite Data Fusion for creating an industrial data hub.
These advancements reflect the ongoing evolution and expansion of digital transformation technologies across various sectors.
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