Beige Market Intelligence Predicts Corporate Training Is Likely To Drive The Demand For Cloud Based Language Learning

The corporate-training market has the lowest market share than other education- based sectors and it still represents an excellent investment opportunity for cloud-based language learning market. Among all the markets in the education sector, corporate training remains the most cyclical. This industry experienced a low point during the period 2009-2010. The key data to measure this sector is the amount spent per employee. Since 2010, the total amount spent on training for the employee by the employer is on the decline. It is important to consider that the size of this market is calculated to include corporate spending on salaries, overheads, and facilities. Also, no variation in in-house sourcing and outsourcing of the e-learning resources.

Considering the reigning services, organizations have drastically cut most of their assets. The corporate market related to outsourced services has been on the rise. Outsourced services constitute 42% of the total expenditure presently.

The e-learning or cloud-based learining sector in the training industry has grown consistently in recent years. All its sub-sectors (packaged content, platform, and authoring tools) show positive annual growth. E-learning platforms are leading the market– particularly those using the “hosted” formula. In second place are content-ready courses available for immediate e-learning delivery. It is vital to understand the difference in buying patterns in various countries wherein all statistics relate to the overall market. It is important to analyze the different buyers like in educational institutions and private companies.

Foreign language knowledge is the main focus area for non-mature markets considering that educational component has been dominating in e-learning. The present trend in this market is the shift from the pure consumer market toward a market wherein domestic suppliers are a majority in the market share.

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In mature markets, despite long-buying cycles, large companies are making considerable margins. Large companies can be early adopters as their training programs and content covers compliance and IT, management as well as industry related courses. Formal learning hours using technology based models have been increasing on an average but still the learning hours used per employee are not linear. Many award-winning world's top organizations have the most demanding training systems. Also, these organizations are open to embark on e-learning projects.

E-learning or Cloud-based Learning has been accepted both in large and small companies. The shift toward cloud-based language learning is due to various reasons, of which budget constraints remain to be the deciding factor. The cloud-based language learning helps to reduce travel costs, the cost of training per employee decreases, and it also tackles time constraints. The cloud-based learning is not just a mere solution during economic turndown but is cost effective, efficient and saves time. When the workforce is from a wide geographically distributed workforce, cloud-based learning helps to bring up the workers to speed quickly on relevant knowledge and skills.

In corporations, e-learning tends to be adopted only in a particular subject matter. Compliance training is the area, which is widely adopted in e-learning. More than 50% of training-related compliance is now delivered online.

All key vendors such as 50 Languages, Babbel, Bussu, Duolingo, Edusoft, Linguatronics, Memrise, Okpanda, Rosette Stone, Sanako, Sanoma, Sans, Speexx, Voxy, should capture the upcoming segment to gain the market share.

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