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Retail Analytics Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033 | Microsoft Corporation, HCL Technologies Limited, IBM Corporation, 1010data Inc., FLIR Systems Inc., Radius Networks Inc., Manthan Software Services Pvt. Ltd.
Retail Analytics Market Size
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Transforming Retail Through Digitalization Driving Growth In The Retail Analytics Market
Digitalizing to enhance the customer experience and retail operations is expected to propel the retail analytics market. Digitalization is the process of transforming a business model using digital technologies to create new prospects for value creation and income generation. Regardless of the channel or location, digital transformation gives businesses the chance to connect with contemporary customers and fulfil their expectations for a smooth customer experience. For instance, in 2021, according to a survey conducted by BDO USA LLP, a US-based provider of assurance, tax, and financial advisory services, customer experience remained retail's top digital priority with 35% of members prioritizing improving customer experience, 30% on optimizing business processes and driving operational efficiencies across the supply chain, 15% on consolidating or upgrading legacy IT infrastructure, 11% on implementing change management for digital adoption in the workplace, and 9% on adopting a new business or revenue model. Therefore, digitalizing to enhance customer experience and retail operations is driving the growth of the retail analytics market.
Innovative Technological Advancements Shaping The Retail Analytics Landscape
Technological advancement is a key trend in the retail analytics market. Major companies operating in the retail analytics market are developing innovative analytics platforms for retailers using advanced technology such as artificial intelligence (AI), internet of things (IoT) devices, augmented and virtual reality, chatbots, and others to sustain their position in the market. For instance, in August 2021, Crossmark, a US-based retail merchandising services provider, launched an accelerator, a cutting-edge data analysis platform for CPG sales and marketing activities. The platform is designed to evolve as new data sources, and machine learning (AI) capabilities are added. The custom platform, created in collaboration with leading technology firms with best-in-class analytics horsepower to deliver intuitive visualization of analytical tasks critical for smarter selling and faster growth.
The retail analytics market covered in this report is segmented -
1) By Component: Solutions, Services
2) By Function: Customer Management, Merchandising, Store Operations, Supply Chain, Strategy And Planning
3) By Deployment Model: On-Premise, Cloud
4) By End User: Offline, Online
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Major companies operating in the retail analytics market report are Microsoft Corporation, HCL Technologies Limited, IBM Corporation, 1010data Inc., FLIR Systems Inc., Radius Networks Inc., Manthan Software Services Pvt. Ltd., Wipro Limited, Capgemini SE, TIBCO Software Inc., Adobe Inc., Cisco Systems Inc., Amazon.com Inc., Teradata Corporation, MicroStrategy Incorporated, Tableau Software LLC, FICO, Fiserv, Inc., Verisk Analytics Inc., Nielsen Holdings plc, Experian plc, Mastercard Incorporated, Visa Inc., PayPal Holdings Inc., Square Inc., Shopify Inc., Facebook Inc., Dor Technologies Inc., True Fit Corporation, Orbital Insight Inc., Cuebiq Inc., Rubikloud Technologies Inc.
Contents of the report:
1. Executive Summary
2. Retail Analytics Market Report Structure
3. Retail Analytics Market Trends And Strategies
4. Retail Analytics Market - Macro Economic Scenario
5. Retail Analytics Market Size And Growth
…..
27. Retail Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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