Press release
Flavored And Functional Water Market to Witness Increase in Revenues by 2024 - 2031 | Groupe Danone, Nestle SA, The Coca-Cola Company
Market Overview:Global Flavored And Functional Water market was valued at US$ 50.03 Bn in 2022, exhibiting a CAGR of 11.91 % in terms of revenue, over the forecast period (2023 to 2030) to reach US$ 123.11 Bn by 2030.
Market Dynamics:
Increasing health consciousness among consumers is driving the growth of the flavored and functional water market. Consumers are increasingly switching to functional beverages due to their perceived health benefits. There is a growing focus on consuming beverages with functional ingredients and immunity-boosting properties. This is increasing the demand for flavored and functional water products. Additionally, rising disposable income is allowing consumers to spend more on premium health drinks leading to market growth over the forecast period.
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Major Health Driven Market Driver: Increased Health Consciousness
The flavored and functional water market is seeing tremendous growth due to rising health consciousness among consumers globally. People are increasingly becoming aware of the various health benefits associated with drinking water and are thus gravitating towards functional varieties of water that are infused with essential nutrients, vitamins, minerals or herbs. Flavored waters provide a healthy alternative to high sugary carbonated drinks and are viewed as a guilt-free indulgence. The health and wellness trend has motivated consumers to adopt preventive healthcare approaches and make informed choices about their dietary habits. As disorders like obesity, diabetes and cardiovascular diseases have grown rampant, consumers are actively seeking beverage options that provide richness of taste along with nutrients.
Major Market Opportunity: Online Sales and E-commerce Boost
The restrictive lockdowns and social distancing measures implemented during the Covid-19 pandemic disrupted conventional retail channels significantly. However, it opened lucrative opportunities for online grocery shopping to emerge as a major market enabler. As people confined to their homes started relying on e-commerce platforms for daily supplies, the demand for healthy beverage options also shifted online. Functional waters being a impulse purchase category, found wider reach through online retail. E-commerce giants significantly ramped up their beverage portfolio and delivery networks. Emerging online wellness stores also aided the market penetration of niche functional brands. The growth of digital commerce has vastly expanded the addressable market potential of flavored and functional water producers.
Major Market Trend: Greater Influx of Organic and Natural Ingredients
To cater to evolving consumer preferences, beverage manufacturers are increasingly focusing on using organic, natural and clean label ingredients in functional waters. There is a noticeable shift away from artificial preservatives, colors and sugars towards formulations derived from fruits, vegetables, herbs and botanicals. Offerings with added nutritional benefits from superfoods like turmeric, aloe vera, ginger, mint etc are also increasing. Moreover, certifications like Non-GMO, vegan, gluten-free and certified organic are widely being adopted create an image of premium natural products. The trend reflects consumers' rising awareness regarding ingredient sourcing and commitment towards sustainable products. It is expected to translate into steady market growth prospects for organic and natural functional water brands.
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Top Companies Featured in This Report:
★ Groupe Danone
★ Nestle SA
★ The Coca-Cola Company
★ PepsiCo
★ Hint Water
★ New York Spring Water
★ Kraft Foods
★ Balance Water Company
★ Sunny Delight Beverages Company
Market Segmentation:
By Product Type:
★ By Product: Flavored Water, and Functional Water
Key Regions/Countries Classified as Follows:
» North America (U.S., Canada, Mexico)
» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
» South America (Brazil, Argentina, Rest of SA)
» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Trends in Navigation Keyword Market:
Market Growth: Expect significant expansion in the navigation keyword market, with a projected Compound Annual Growth Rate (CAGR) of 14.65% from 2024 to 2031.
Increasing Demand: Notice a surge in demand for navigation keywords due to the widespread adoption of GPS-enabled devices and the need for precise mapping data.
Technological Innovations: Witness innovative breakthroughs enhancing the accuracy and reliability of navigation keywords, such as real-time traffic updates, 3D mapping, and augmented reality.
Tailored Solutions: Explore industry-specific navigation keyword solutions designed to meet the unique needs of automotive, aviation, and maritime sectors.
Integration with Advanced Technologies: Embrace the integration of navigation keywords with cutting-edge technologies like artificial intelligence and the Internet of Things, unlocking advanced functionalities.
Mobile Applications: Embrace the convenience and accessibility of navigation keywords through mobile applications, catering to the evolving needs of consumers.
Environmental Sustainability: Embrace environmentally conscious navigation keyword solutions that address issues like traffic congestion and air quality, promoting sustainable transportation options.
Report Highlights:
📈 Examination of navigation keyword market share at both country and regional levels
📈 Thorough analysis of the competitive landscape and emerging trends
📈 Detailed review of product advancements, technological developments, drivers, and limitations
📈 Strategic recommendations tailored for key business segments based on market insights
📈 Valuable guidance for newcomers venturing into the navigation keyword market
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Author Bio:
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
(LinkedIn: https://www.linkedin.com/in/alice-mutum-3b247b137 )
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