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Lake B2B Bags Gold at LeadsCon 2016

08-26-2016 11:36 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Lake B2B

Just like the action packed Olympic Games at Rio this year, LeadsCon is one such event that brings people and businesses together. This year was no different, with some exceptional opportunities to network and connect with the best in the industry. Hosted in New York, there were some favorites and some new entrants with overall attendees reaching close to 3,000. Lake B2B was one among the gold medalists.

As partner and marketer, Lake B2B displayed valuable insights about data, technology, lead generation and B2B marketing strategies. LeadsCon is a high stake show for attendee engagement wherein Lake B2B was a front runner with active team members throughout the three-day conference. The key themes that were highlighted were data driven solutions and data driven services in compliance with technology and future data integration.

Post event, we chat with Mike Connolly, VP Sales, Lake B2B to decipher the positive outcomes of the show-

What are your views on strategic data plans with respect to LeadsCon and Lake B2B?

LeadsCon has been an excellent platform to showcase the power of our data driven services and solutions. We had the opportunity to display 42 million datasets that are industry specific and easy to access. They cater to multichannel marketing solutions to improve marketers’ ability to deliver the right message, at the right time, in the right place and most importantly to the right user. Our strategic data plans comprise of utilizing niche technology data that can be used across a wide range of industries with customer-business partnerships built on trust and transparency. End-to-end marketing services are provided from business mailing lists, appending services, email marketing services, b2b appointment setting and a host of other business marketing solutions.

What are some data insights you see trending in future?

Data today has attained a dynamic form. It is up to the marketer to fetch that data using the right medium and reaping the best out of it. Clean, updated and verified data is the future of data marketing solutions. With this in mind, we at Lake B2B keep updating our database in real time. If you are planning to capture your targeted markets, expand business, or reach your prospects globally – our mailing lists will help you do just that.

How was Lake B2B’s experience at LeadsCon 2016?

This year was electric, with a 15% increase in attendees and elevated spirits among team members. I’m very pleased with the event organizers for carrying out an event of such magnitude seamlessly. Lake B2B’s team enjoyed an overall informative and productive show, and is looking forward to next year’s conference.

About Lake B2B: Lake B2B is a Growth Enablement Partner for Clients across 83 countries helping extend reach to over 36 million top global executives across the world. Lake B2B has transformed the way businesses work with cutting ­edge data management technology, exhaustive data reach and digital marketing solutions. The company specialized in offering customized target database solutions based on the clients' requirements and business scope.
Lake B2B offers services that help clients with their complete business growth cycle. This includes sales, marketing, and nurturing and customer service. For a Business to work smoothly, all the communication has to work hand in hand. This is what Lake B2B does to help companies grow globally. With its path breaking innovative digital marketing services and extended data reach, the Company is the only one of its kind that bets on getting paid only after helping clients grow their business like a ‘Real Marketing Partner'.
For more details, contact:

Josh Pearson
1 Byram Brook Place Armonk,
United States

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