TrafficCaptain Expands Search Engine Marketing Services for Mobile and Browser Games

Hamburg, 11 March 2014: The Games Performance Advertising specialists, TrafficCaptain (trafficcaptain.com), are expanding their portfolio of search engine marketing (SEM) services. In addition to acquiring new users through the powerful affiliate network that spans a host of international games and entertainment websites, TrafficCaptain supports games providers in the development and ongoing optimization of worldwide SEM campaigns. A number of customers are already using this service, which TrafficCaptain is now expanding further due to strong demand. Olga Burgardt joins the team as the new SEM manager for targeted player acquisition campaigns.

This extension of TrafficCaptain’s service portfolio is the company’s next step in becoming a full-service marketing agency for mobile and browser game providers. TrafficCaptain’s targeted campaigns ensure that the promoted games are featured prominently in user queries and display ads. Ongoing campaigns are continuously monitored and optimized for the best possible CPL.

SEM campaigns implemented by TrafficCaptain are designed to maximize traffic for mobile and browser games. TrafficCaptain’s international team is well acquainted with the relevant games markets in Europe as well as North and South America. The appropriate target audiences are addressed in their native language. TrafficCaptain’s SEM support perfectly complements the game providers’ online marketing mix and is available in a range of different service packages depending on the desired scope.

Infernum Productions AG already relies on TrafficCaptain’s search engine marketing expertise for the company’s current online game titles. Andreas Weidenhaupt, CEO of Infernum Productions AG, is pleased with the cooperation: “TrafficCaptain is a dependable supplier of new, long-term players for our games ‘Brick Force’ and ‘Dragon’s Prophet’. The additional support in the SEM segment has resulted in a further increase in paying players, and we are very happy with the quality of international traffic.”

TrafficCaptain has an extensive track record in the online and mobile game segments and has recently added expert personnel to provide premium SEM services. Olga Burgardt is the new SEM manager in charge of these campaigns. She is a certified Google AdWords expert and most recently worked for TWT Online Marketing GmbH in Düsseldorf. A Russian native, Olga contributes not only her enthusiasm for games but also brings intercultural skills and foreign language expertise to the TrafficCaptain team.

From March 27 to 29, TrafficCaptain will be presenting its services for game publishers at the German Pavilion (Booth 1802-2) of the Game Developers Conference in San Francisco. Directly prior to this, TrafficCaptain will appear at LeadsCon in Las Vegas on March 25 and 26 (Booth T-3), and also be represented at ad:Tech in San Francisco on March 26 and 27. To schedule a meeting at any of the venues please get in touch at sf@trafficcaptain.com.

Further information about TrafficCaptain’s comprehensive services in global player acquisition is provided on www.trafficcaptain.com/advertiser/.

TrafficCaptain GmbH was established as a ‘Games Performance Network’ by iVentureCapital. TrafficCaptain offers performance-based campaigns for browser and mobile games. Our affiliate network reaches core gamers who play MMO and strategy games, as well as casual players who prefer uncomplicated entertainment. TrafficCaptain’s campaigns are international, with a focus on Europe and the Americas. Personalized support and consulting services ensure the highest quality and optimal efficiency for campaigns. In addition, TrafficCaptain provides services for media planning and the implementation of Search Engine Marketing campaigns for player acquisition. TrafficCaptain’s Genre AdManager targets specific user groups in different countries and automatically optimizes campaigns to achieve high conversion rates and maximum payout for publishers. Advertisers and publishers will find detailed information about TrafficCaptain on www.trafficcaptain.com.

TrafficCaptain GmbH
Sandra Fisher
Chief Operating Officer
Wendenstraße 21
20097 Hamburg, Germany
Phone +49/ 40/ 80 81 25 - 401
sf@trafficcaptain.com
www.trafficcaptain.com

This release was published on openPR.