Press release
Influencer Marketing Platform Market Set to Hit USD 183.48 Billion By 2032: Registering at a CAGR of 37.4%
Influencer Marketing Platform Market
Global Influencer Marketing Platform Market size and share is currently valued at USD 10.54 billion in 2023 and is anticipated to generate an estimated revenue of USD 183.48 billion by 2032, according to the latest study by Polaris Market Research. Besides, the report notes that the market exhibits a robust 37.4% Compound Annual Growth Rate (CAGR) over the forecasted timeframe, 2024 - 2032
๐๐๐๐๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฉ๐ซ๐๐ก๐๐ง๐ฌ๐ข๐ฏ๐ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐๐ซ๐: https://www.polarismarketresearch.com/industry-analysis/influencer-marketing-platform-market/request-for-sample
Influencer marketing has exploded in popularity as audiences have migrated away from television, social media, and other over-the-top (OTT) platforms. Consequently, businesses compete to engage with genuine and successful creators to promote their products and increase sales. The market demand for micro and macro-creator has risen in response to the growing contest. Nevertheless, as the competition heats up, discovering genuine creators with a large following has become the most challenging task for companies and organizations.
Based on the application, the search and discovery segment accounted for the leading market share of the industry in 2021. This is increasing due to a growing requirement among brands and marketers to work with the best-fit creators for a certain campaign. Companies may use creator search and discovery tools to locate the proper brand ambassadors utilizing a variety of variables, such as audience demographics, content effectiveness, and performance, saving time and money over manual searches.
๐๐จ๐ฆ๐ ๐จ๐ ๐ญ๐ก๐ ๐ฆ๐๐ฃ๐จ๐ซ ๐ฉ๐ฅ๐๐ฒ๐๐ซ๐ฌ ๐จ๐ฉ๐๐ซ๐๐ญ๐ข๐ง๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ซ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ ๐๐๐ซ๐ค๐๐ญ ๐๐ง๐๐ฅ๐ฎ๐๐:
โข AspireIQ
โข Brandwatch
โข CreatorIQ
โข ExpertVoice Inc.
โข Grapevine Logic Inc.
โข Hypetap Pty Ltd.
โข HYPR Corporation
โข Impact Tech Inc.
โข InfluencerDB
โข IZEA Worldwide Inc.
โข JuliusWorks Inc.
โข Klear
โข Launchmetrics
โข Lefty
โข Linqia Inc.
โข Lumanu Inc.
โข Mavrck
โข Quotient Technology Inc.
โข Social Beat Digital Marketing LLP
โข Speakr Inc.
โข Traackr Inc.
โข Upfluence Inc.
โข Webfluential.
๐๐ฎ๐ฒ ๐๐จ๐ฐ ๐๐ก๐ข๐ฌ ๐๐ซ๐๐ฆ๐ข๐ฎ๐ฆ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐๐ฉ๐จ๐ซ๐ญ๐ฌ: https://www.polarismarketresearch.com/buy/1067/2
๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐ซ๐ข๐ฏ๐๐ซ๐ฌ:
โข Shift Towards Digital Advertising: The ongoing shift from traditional advertising to digital advertising encourages brands to leverage influencer marketing to reach target audiences more effectively.
โข Consumer Trust in Influencers: Consumers tend to trust influencers' recommendations more than traditional advertisements. This trust translates to higher engagement rates and conversion rates for brands.
โข Advanced Analytics and AI: The integration of advanced analytics and AI in influencer marketing platforms allows brands to identify the right influencers, measure campaign performance accurately, and optimize strategies in real-time.
Opportunities
โข Micro-Influencers: Micro-influencers, with smaller but highly engaged followings, offer a cost-effective way for brands to reach their target audience with more personalized and authentic content.
โข Influencer Marketplaces: The rise of influencer marketplaces, where brands can connect with influencers directly, streamlines the process of finding, negotiating, and managing influencer partnerships.
๐๐ซ๐จ๐ฐ๐ฌ๐ ๐๐๐๐ข๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐๐ญ๐๐ข๐ฅ๐ฌ: https://www.polarismarketresearch.com/industry-analysis/influencer-marketing-platform-market
๐๐จ๐ฅ๐๐ซ๐ข๐ฌ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐ก๐๐ฌ ๐ฌ๐๐ ๐ฆ๐๐ง๐ญ๐๐ ๐ญ๐ก๐ ๐ข๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ซ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฉ๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐๐๐ฌ๐๐ ๐จ๐ง ๐๐ฉ๐ฉ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง, ๐จ๐ซ๐ ๐๐ง๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐ฌ๐ข๐ณ๐, ๐๐ง๐-๐ฎ๐ฌ๐, ๐๐ง๐ ๐ซ๐๐ ๐ข๐จ๐ง:
๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ซ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ, ๐๐ฉ๐ฉ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง ๐๐ฎ๐ญ๐ฅ๐จ๐จ๐ค (๐๐๐ฏ๐๐ง๐ฎ๐ - ๐๐๐ ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง, ๐๐๐๐ - ๐๐๐๐)
โข Campaign Management
โข Search & Discovery
โข Analytics & Reporting
โข Influencer Management
๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ซ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ, ๐๐ซ๐ ๐๐ง๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐๐ข๐ณ๐ ๐๐ฎ๐ญ๐ฅ๐จ๐จ๐ค (๐๐๐ฏ๐๐ง๐ฎ๐ - ๐๐๐ ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง, ๐๐๐๐ - ๐๐๐๐)
โข Large Enterprises
โข SMEs
๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ซ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ, ๐๐ง๐-๐๐ฌ๐ ๐๐ฎ๐ญ๐ฅ๐จ๐จ๐ค (๐๐๐ฏ๐๐ง๐ฎ๐ - ๐๐๐ ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง, ๐๐๐๐ - ๐๐๐๐)
โข Food & Entertainment
โข Sports & Fitness
โข Travel & Holiday
โข Fashion & Lifestyle
โข Others
๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ซ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ, ๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐ฎ๐ญ๐ฅ๐จ๐จ๐ค (๐๐๐ฏ๐๐ง๐ฎ๐ - ๐๐๐ ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง, ๐๐๐๐ - ๐๐๐๐)
โข North America
โข Europe
โข Asia Pacific
โข Latin America
โข Middle East & Africa
๐๐จ๐ซ๐ ๐๐ซ๐๐ง๐๐ข๐ง๐ ๐๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐ฒ ๐๐จ๐ฅ๐๐ซ๐ข๐ฌ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฌ๐๐๐ซ๐๐ก:
Tensiometer Market: https://www.polarismarketresearch.com/industry-analysis/tensiometer-market
Telepresence Equipment Market: https://www.polarismarketresearch.com/industry-analysis/telepresence-equipment-market
Digital Patient Monitoring Devices Market: https://www.polarismarketresearch.com/industry-analysis/digital-patient-monitoring-devices-market
Voice Assistant Application Market: https://www.polarismarketresearch.com/industry-analysis/voice-assistant-application-market
๐๐จ๐ง๐ญ๐๐๐ญ ๐๐ง๐๐จ:
Polaris Market Research
Phone: +1-929-297-9727
Email: sales@polarismarketresearch.com
๐๐๐จ๐ฎ๐ญ ๐๐ฌ:
Polaris Market Research is a worldwide market research and consulting organization. We give unmatched nature of offering to our customers present all around the globe across industry verticals. Polaris Market Research has expertise in giving deep-dive market insight along with market intelligence to our customers spread crosswise over various undertakings. We at Polaris are obliged to serve our different client base present over the enterprises of medicinal services, healthcare, innovation, next-gen technologies, semi-conductors, chemicals, automotive, and aerospace & defence, among different ventures present globally.
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