Bath And Shower Products Global Market Report 2024 by The Business Research Company | L'Oréal; Procter & Gamble; Johnson & Johnson Private Limited; Unilever; Crabtree & Evelyn; Henkel AG & Co. KGaA; Colgate-Palmolive Company; Reckitt Benckiser Group plc

The bath and shower products market size has grown exponentially in recent years. It will grow from $18.69 billion in 2023 to $23.63 billion in 2024 at a compound annual growth rate (CAGR) of 26.4%. The growth in the historic period can be attributed to increased consumer awareness of hygiene and grooming, expanded disposable incomes, increased urbanization, evolved consumer lifestyles, and advancements in marketing and distribution channels.

The bath and shower products market size is expected to see exponential growth in the next few years. It will grow to $61.03 billion in 2028 at a compound annual growth rate (CAGR) of 26.8%. The growth in the forecast period can be attributed to consumer preferences shifting towards natural and organic ingredients, increasing demand for sustainable packaging solutions, growing interest in personalized and customizable products, rising awareness of wellness and self-care benefits, and expansion opportunities in emerging markets. Major trends in the forecast period include a rising focus on sustainable packaging solutions, increasing customization and personalization options, a growing emphasis on wellness and self-care benefits, integration of digital innovation for enhanced shopping experiences, and the development of innovative formulations.

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Bath And Shower Products Market Major Segments
The bath and shower products market covered in this report is segmented -

1) By Product Type: Bath Soaps, Body Wash And Shower Gel, Bath Additives, Other Product Types
2) By Form: Solid, Gels And Jellies, Liquid, Other Forms
3) By Distribution Channel: Hypermarkets Or Supermarkets, Convenience Stores, Online Stores, Other Distribution Channels
4) By End-User: Men, Women

Key Driver - Increasing Demand For Organic Products Is Driving The Bath And Shower Products Market

The increasing demand for organic products is expected to propel the growth of the bath and shower products market going forward. Organic products refer to goods produced and processed according to organic farming standards, which prohibit synthetic pesticides, fertilizers, genetically modified organisms (GMOs), and other artificial additives. Demand for organic products is on the rise due to several factors, including increasing health consciousness among consumers and growing awareness about safe cleaning practices. Bath and shower products utilize organic ingredients to meet consumer demand for natural and sustainable skincare solutions. Also, organic bath and shower products are often produced using sustainable and eco-friendly practices, which appeal to environmentally conscious consumers. For instance, in June 2022, according to a survey published by the Organic Trade Association (OTA), a US-based business association for the organic industry in North America, it was revealed that organic industry sales surpassed $63 billion, with $1.4 billion (2%) in total growth over the preceding year. Additionally, fiber, supplements, and personal care products have been the most dominant performers, which saw a 5.5 to 8.5% growth rate in 2021. Therefore, increasing demand for organic products is driving the growth of the bath and shower products market.

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Prominent Trend - Focus On Product Innovations To Extend Product Portfolio

Major companies operating in the bath and shower products market are focusing on providing innovative products that have proprietary combinations, such as retinol-combined products, to gain a competitive edge in the market. Retinol is a derivative of vitamin A and a popular skincare ingredient known for its anti-aging properties. It is widely used in skincare products for its ability to stimulate collagen production, promote cell turnover, and reduce the appearance of fine lines, wrinkles, and hyperpigmentation. For instance, in April 2021, Olay, a US-based skincare products company, launched the Olay Cleansing and Renewing Body Care Duo featuring Retinol, the Olay Premium Exfoliating Body Wash Collection, and the Olay Dermatologist Designed Collection. These collections offer cutting-edge body care science, including ingredients like retinol and dermatologist-recommended compounds to address various skin concerns such as dryness, roughness, and eczema-prone skin. The Retinol Body Wash improves skin three times more than the leading body wash, transforming it from dry and stressed to bright and smooth. The Rinse-Off Body Conditioner with Retinol is a thin conditioner that gives concentrated moisture overnight, preventing dry skin before it begins-even before you get out of the shower.

Bath And Shower Products Market Players
Major companies operating in the bath and shower products market report are L'Oréal; Procter & Gamble; Johnson & Johnson Private Limited; Unilever; Crabtree & Evelyn; Henkel AG & Co. KGaA; Colgate-Palmolive Company; Reckitt Benckiser Group plc; Estée Lauder Companies Inc.; CHANEL; L Brands Inc.; Kao Corporation; Amway Corporation; Bath & Body Works LLC; Natura Cosméticos S.A.; Shiseido Co. Ltd.; Coty Inc.; Avon Products Inc.; Lion Corporation; Yves Rocher; L'Occitane International S.A.; Beiersdorf AG; Neutrogena Corporation; Oriflame Holding AG; Revlon Inc.; Lush Ltd.

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Largest And Fastest Growing Region In The Market
Asia-Pacific was the largest region in the bath and shower products market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bath and shower products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Bath And Shower Products Market Report Structure
3. Bath And Shower Products Market Trends And Strategies
4. Bath And Shower Products Market - Macro Economic Scenario
5. Bath And Shower Products Market Size And Growth
…..
27. Bath And Shower Products Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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