Facial Tissues Market Report 2024-2033: Size, Share, Growth, Trends, Analysis, Demand, Forecast, Outlook, Key Players

The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

Facial Tissues Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $15.53 billion In 2028 At A CAGR Of 6.9% :
The facial tissues market size has grown strongly in recent years. It will grow from $11.07 billion in 2023 to $11.88 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to sanitation awareness, convenience and accessibility, rise in disposable income, marketing and branding, allergies and seasonal ailments.

The facial tissues market size is expected to see strong growth in the next few years. It will grow to $15.53 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to eco-friendly and sustainable demand, rising health concerns, customization and personalization, market expansion in developing regions, evolving consumer preferences. Major trends in the forecast period include sustainable materials, anti-viral and anti-bacterial properties, designer and special edition tissues, pocket-sized packaging, smart packaging and dispensers.

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Facial Tissues Market Major Segments
The facial tissues market covered in this report is segmented -
1) By Type: Box Facial Tissue, Pocket Facial Tissues
2) By Applications: At Home, Away From Home
3) By Distribution Channel: Supermarkets And Hypermarkets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels

Key Driver - Addressing The Growing Demand For Sterilized, Antibacterial, And Antiviral Facial Tissues
The rise in the number of bacterial and viral infectious diseases has led to the rise in demand of sterilized, antibacterial and anti-viral facial tissues. The facial tissues are sterilized during the manufacturing process to prevent the spread of harmful microbes. The special anti-bacterial and antiviral facial tissues are infused with antibacterial and antiviral agents respectively to deactivate the bacteria in cold, flu viruses in cough, sneeze, or nasal discharge to prevent spreading of viruses to others. For instance, Kleenex anti-viral facial tissue manufactured by Kimberly-Clark has three soft layers, including a moisture-activated middle layer that kills 99.9% of cold and flu viruses in the tissue within 15 minutes. Thus, the rise in the number of infectious diseases and increased hygiene awareness among consumers is anticipated to drive the facial tissues market growth by enhancing the utilization of tissue products in the forecast period.

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Prominent Trend - Kruger Products Introduces Eco-Friendly Bonterra Range Of Tissue Products To Cater To Shifting Consumer Demands
Major companies operating in the facial tissues are developing innovative products such as Bonterra range of tissue products to better serve customers. The Bonterra range is an innovative and sustainably focused line of household paper products that includes At-Home bath tissue, paper towels, and facial tissue. For instance, in March 2022, Kruger Products, a Canada-based paper mill company launched its Bonterra range of tissue products into the Canadian market. The range is made from 100% recycled paper with FSC certification, wrapped in plastic-free packaging. The launch of the Bonterra range is one of the recent innovations in the facial tissues market, which is driven by changing consumer preferences and increasing demand for eco-friendly, convenient, and effective facial tissue products

Facial Tissues Market Players
Major companies operating in the facial tissues market include Kimberly-Clark Corporation, The Procter & Gamble Company, Asia Pulp & Paper Group, Vinda International Holdings Limited, C&S Paper Co. Ltd., Metsä Tissue Corporation, WEPA Group, Cascades Inc., KP Tissue Inc., Essity AB, Sofidel S.p.A., CMPC Tissue S.A., Georgia-Pacific LLC, Fujian Hengan Group Ltd., Johnson & Johnson, Asia Pulp & Paper, Beiersdorf AG, Hengan International Group Company Limited, Kruger Products L.P., Clearwater Paper Corporation, Wausau Paper Corp., Wausau Paper, Cascades Tissue Group, Marcal Manufacturing LLC, Soundview Paper Company, Oasis Brands Inc., Solaris Paper Inc., Fiora, Seventh Generation Inc.

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Largest And Fastest Growing Region In The Market
Asia-Pacific was the largest region in the facial tissues market in 2023. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Facial Tissues Market Report Structure
3. Facial Tissues Market Trends And Strategies
4. Facial Tissues Market - Macro Economic Scenario
5. Facial Tissues Market Size And Growth
…..
27. Facial Tissues Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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