Awareness about Benefits of Organic Personal Care Products to Drive Global Market at 9.3% CAGR between 2014 and 2020

Transparency Market Research has recently published a new research report, titled “Organic Personal Care Products Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020.” The extensive research report provides an explanation of the overall global organic personal care products market by using Porter’s five forces analysis. This allows the readers to gain a 360-degree view of the intensity of competitive rivalry, the threat of substitute products or services, the threat of new entrants, the bargaining power of customers, and the bargaining power of suppliers.

According to the research report, the global organic personal care products market was valued at US$8.36 bn in 2013 and is expected to reach US$15.70 bn by 2020, surging at a CAGR of 9.3% between 2014 and 2020. The growth of the global organic personal care products market will also be attributable to the growing number of distribution channels and frequent introduction of new products.

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Products that are manufactured from organically grown or derived ingredients in environment-friendly conditions are known as organic personal care products. As consumers are trying to replace synthetic cosmetics and personal care products, they are gradually opting for organic products. The growing awareness amongst consumers about the hazards of synthetic chemicals is also providing a boost to the global organic personal care products market. Organic personal care products are free from chemicals such as aluminum salts, phthalates, parabens, and petrochemicals. Countries in Asia Pacific, Europe, and North America use standardizations such as Ecocert, BDIH, Soil Assiciation, Cosmebio, and NPA to certify and regulate organic products.

The global organic personal care products market is segmented on the basis of type and region. The types of organic personal care products are skin care, hair care, cosmetics, oral care, and other products. Geographically, this market is segmented into North America, Europe, Asia Pacific, and Rest of the World.

Currently, North America is leading the global organic personal care products market due to growing awareness amongst consumers about benefits of these products. Europe is following the footsteps of North America and is presently the second-largest organic personal care products market in the world. Analysts also predict that Japan will grow at a rapid pace in the global organic personal care products market as it accounted for over 42.6% of the Asia Pacific market in 2013.

Some of the key players in the global organic personal care products market are Estee Lauder, The Body Shop, The Hain Celestial Group, and Yves Rocher. The research report profiles these players to assess the competitive landscape of the overall market. Additionally, it also evaluates the unique management styles, branding ideas, business and marketing strategies, research and development activities, and financial outlook of these top players for the coming few years.

The report also includes a SWOT analysis to explain the strengths, weaknesses, opportunities, and threats influencing the segments of the market under the study. For a holistic point of view, the researchers have studied the historical data and compared it with the current market scenario to map a trajectory of the market in the coming years.

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