Tissue Paper Market Leading Players, Industry Growth Insights, Business Size and Global Share

The Tissue paper market was valued at US $ 6.52 Bn. in 2023, and it is expected to reach US $ 9.91 Bn. by 2030 with a CAGR of 6.15% during the forecast period.

Tissue Paper Market Report Overview

Tissue papers are frequently used in hygiene and sanitation. People are using more pulp-based sanitary products as they become more conscious of personal hygiene. Producers are focusing on creating a range of shaped and colored grocery items that will hopefully draw customers in. The market expands as a result of the enhanced efficiency brought about by the many pieces of machinery and equipment utilized in manufacturing. The two main strategies used by the major players to increase revenue from these hygiene products are expanding their product line and utilizing their capacity.

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Dynamics of the Tissue Paper Market:

Growing need for personal care and cleanliness

The increasing need for sanitary products and personal care to maintain hygiene and cleanliness is what fuels the sanitary napkin market. The market is growing because more people are using personal care products and spending more money on healthcare globally. In addition, growing residential and hotel infrastructure is fueling the demand for cotton towels and other bathroom and toilet accessories. In addition, the sales of disposable sanitary goods are driven by the rising number of nuclear families and the high rate of urbanization, which raises market demand.

Growing environmental perceptions:

Growing environmental problems, like global warming and deforestation brought on by tree-cutting, restrict the market's expansion and the growth of pulp-based products. Additionally, the numerous locally organized and disordered tissue product manufacturers have an effect on the operations of the major affiliated corporations. In addition, supply chain interruptions and trade barriers enforced by many nations hinder the expansion of firms into foreign markets and impede market growth.

Tissue Paper Market Segmentation

by Product Type

Facial Tissue
Paper Towel
Wipes
Bath & Toilet Tissue
Wrapping Tissues
Specialty Wipes

The face tissue, paper towel, wipes, bath & toilet, wrapping tissues, and specialty wipes segments of the tissue paper market are divided based on product type. Bath & Toilet led the market in 2023 because cotton towels and napkins are widely used for hygienic purposes in bathrooms. Due to their ability to absorb bath water, cotton towels make up a sizable share of the market.

Packaging delicate items usually involves the use of wrappers and specialized wipes because they support the object's body and guard against loss. Over the course of the projection period, the wrapping tissues and specialized wipes market is expected to rise due to the global packaging industry's growth.

by Application

Household
Commercial

by Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Store

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Tissue Paper Market Regional Insights

With an annual per capita consumption of 27 kg, Americans are the consumers that use the most tissue papers in terms of volume. The most significant subsector is toilet paper, which is used in nearly 100% of households. Getting customers to the top of the market is the main engine of growth.

Similar to other consumer markets, the US market for tissues is highly concentrated, with the top three producers-Kimberly-Clark, Procter & Gamble, and Georgia-Pacific-controlling close to 80% of sales. The tissue market is dominated in this region by sales from its commercial segment. Conversely, the limited supply and deteriorating quality of recovered fiber are forcing tissue manufacturers to use more virgin fiber.

Tissue Paper Market Key Players

1. Svenska Cellulose AB
2. WEPA Group
3. Unicharm Corporation
4. The Procter & Gamble Company
5. CMPC Tissue SA
6. Hengan Group
7. Sofidel Group
8. Kimberley-Clark
9. Cascades Tissue Group
10. Kruger Inc.
11. Asian Pulp & Paper
12. Essity AB
13. Georgia Pacific LLC
14. Von Drehle Corporation
15. First Quality Tissue LLC

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Key Questions answered in the Tissue Paper Market Report are:

What was the Tissue Paper market size in 2023?
What is the expected Tissue Paper market size by 2030?
What are the Tissue Paper market segments?
Which Tissue Paper market segment is expected to grow rapidly during the forecast period?
Which are the prominent players in the Tissue Paper Industry?
What key trends are expected to emerge in the Tissue Paper market during the forecast period?
Which region dominated the Tissue Paper market?
Key Offerings:

Past Market Size and Competitive Landscape (2018 to 2022)
Past Pricing and price curve by region (2018 to 2022)
Market Size, Share, Size & Forecast by different segment | 2024-2030
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation - A detailed analysis by segments with their sub-segments and Region
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
Recommendations
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