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Philips Display Innovations at IFA 2016

08-05-2016 12:17 PM CET | IT, New Media & Software

Press release from: MMD

/ PR Agency: united communications GmbH

Combining immersive viewing with ultimate colour, the products on show include the largest 4K curved display on the market, the new E8 curved and flat displays with UltraColor performance, a display with pop-up webcam to enhance in-office security, as well as a focus on ultra-slim design.

Amsterdam, 4 August 2016 – At IFA 2016 from 2 to 7 September, MMD, the leading technology company and brand license partner for Philips Monitors, is putting on a great show with innovations that are a deserved waypoint on the IFA tour. With advanced displays to deliver greater colour brilliance and accuracy, more speed, and create a more immersive experience for better focus at work and after hours – plus sneak previews of forthcoming products – the Philips stand in hall 22 showcases viewing performance at its best. Highlights include the following product innovations:

Largest 4K curved display on the market
Awaiting visitors is the 40-inch Brilliance Curved display – the largest 4K curved display on the market, and a brand-new addition to the Philips Monitors curved display line-up. It wraps gently around the user’s line of vision to create a more personal space, and even features a tilt option for optimal positioning. The result is a truly immersive, focused experience, ideal for people who need to concentrate in busy and noisy offices, and ideal also for gamers who want to get into the live action. The integrated speakers complement the visuals with superb sound.

Other curved displays will also be on show – like a 34-inch height-adjustable ultra-slim display, with dazzling Quad HD resolution and integrated sound.

Pop-up webcam makes life tough for camera hackers
A number of products and technologies are also on show specifically for the demands of the B2B space – such as security in the enterprise. IFA 2016 marks the debut showing of the first Philips display with a webcam that pops up when needed, and is otherwise hidden in the display frame – blocking off a potential spyhole for hackers. And for professional-grade connectivity, the show will also include new displays with the superfast transfer speed and easy one-cable docking of the latest-generation USB Type C connector.

UltraColor and UltraSlim
Another preview is the brand-new C7 series, the slimmest-ever screens from Philips Monitors. Along with UltraColor for even more true-to-life images, the C7 displays have an ultra-slim design that makes them an eye-catcher in any setting. Being frameless on three sides, the displays also maximise the viewing area for a truly seamless look, and reduce the chance of distraction for the eyes. They also create an unbroken viewing area when multiple monitors are lined up side-by-side – a benefit for apps such as financial spreadsheets or tables.

Four-sided frameless
People needing even more screen space can look forward to the new C6 displays, frameless on all four sides. With a 23-8-inch model in Full HD and a 27-inch model offering Quad HD, these new displays offer clean, elegant looks with edge-to-edge images for an expansive tiling experience.

E8 and E7 displays with UltraColor
Also on show for visitors to preview are the new E8 displays in 23.8-inch and 27-inch versions, featuring innovative UltraColor technology combined with QHD resolution. What’s more, visitors will be able to see the new 27-inch and 31.5-inch curved (1800R) Full HD monitors. Supporting a wider gamut, UltraColor expands on the range of colours that are perceived by users. With 90%-95% of the NTSC gamut as opposed to the typical 72%, UltraColor creates more true-to-life images with more natural-looking greens, vivid reds and deeper blues. At a price point that will make wraparound viewing accessible to more users than ever, the latest displays bring media entertainment, images, and even productivity more alive, all complemented by full digital sound thanks to the speakers. The slim design provides dazzling looks for living spaces.

The latest E7 displays –a 31.5-inch model, which joins the 24-inch and 27-inch models already available – will also be at the stand for visitors to try out. The displays also feature innovative UltraColor technology.

Please take the time to join us at IFA, and test-drive the displays at in Hall 22.

If you’d like to know more, we are happy to arrange a meeting with a MMD representative – just let us know your preferred day and time. You can reach us at

About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams MMD works with all major IT distributors and resellers. The company’s design and development centre is located in Taiwan.

Press contact:
united communications GmbH
Elena Strzelczyk
Tel.: +49 30 7890760

Company contact EMEA:
Ivilina Boneva
Tel.: +31 20 5046945

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