Press release
Pocket Video Camera Global Market to Grow $4.45 Billion at a Surprising CAGR of 5.3% By 2028 | Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Canon Inc., HTC Corporation
"The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.Pocket Video Camera Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.
The Market Size Is Expected To Reach $4.45 billion In 2028 At A CAGR Of 5.3% :
The pocket video camera market size has grown strongly in recent years. It will grow from $3.44 billion in 2023 to $3.62 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to social media trends, price reductions, the rise of vlogging, travel and adventure trends, and consumer electronics convergence.
The pocket video camera market size is expected to see strong growth in the next few years. It will grow to $4.45 billion in 2028 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to AI (aritificial intelligence) integration, AR/VR integration, 5G connectivity, environmental sustainability, health and fitness trends, remote work, and education. Major trends in the forecast period include remote work evolution, sustainability focus, digital health and wellness, e-commerce expansion, metaverse exploration.
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Pocket Video Camera Market Major Segments
The pocket video camera market covered in this report is segmented -
1) By Type: Normal Type, Moonlight Type, Star Type, Infrared Illumination Type
2) By Price Range: Premium, Mid-Size, Low Price Ranges
3) By Application: Commerical Areas, Consumer Segment, Other Applications
4) By Distribution Channel: Multi-Brand Store, Single-Brand Store, Online Store
Key Driver - Social Media's Impact On Pocket Video Camera Market Growth
The growing utilization of social media is expected to propel the growth of the pocket video camera market going forward. Social media refers to online platforms and websites that allow users to create and share content, interact with others, and participate in virtual communities. Social media utilization is increasing due to factors such as growing internet access, the proliferation of smartphones, and the desire for connectivity. The rising use of social media leverages pocket video cameras for diverse content creation, live streaming, influencer marketing, community engagement, user-generated advertising, and trend participation. For instance, in March 2024, according to Made in CA, a Canada-based online magazine, 33.1 million Canadians used social media as of the beginning of 2023, and the majority of them had at least one account. In Canada, the penetration rate of social media is 91.3%, and the global penetration rate of social media is 59%. Therefore, the growing utilization of social media is driving the growth of the pocket video camera market.
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Prominent Trend - Key Players Innovations Redefining Pocket Video Camera Market Growth
Major companies operating in the pocket video camera market are focusing on product innovations, such as introducing palm-sized digital cameras, to cater to the growing demand for compact and convenient recording solutions. Palm-sized digital cameras are compact recording devices designed for portability and convenience in the realm of pocket video cameras. For instance, in February 2024, Fujifilm India Private Limited, an India-based imaging technology company, introduced INSTAX Pal, the stylish palm-sized digital camera, to the Indian market. This remarkable addition to the renowned INSTAX series of instant cameras and smartphone printers provides users with the ability to capture spontaneous moments anytime, anywhere. The camera has a regular mode that is triggered via the shutter button on the rear panel, and it uses a wide-angle lens to capture interesting photos from elevated or uncommon angles. With one-handed operation, users may shoot rich, dynamic shots with complicated backdrops, which is generally difficult for smartphones. Additionally, the remote mode enables seamless connectivity between the camera and a smartphone via Bluetooth, leveraging the dedicated INSTAX Pal App. This functionality allows users to remotely capture selfies or group photos and instantly view the results as they are taken.
Pocket Video Camera Market Players
Major companies operating in the pocket video camera market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Canon Inc., FUJIFILM Holdings Corporation, Garmin Ltd., Nikon Corporation, Eastman Kodak Company, GoPro Inc., Blackmagic Design Pty Ltd., HTC Corporation, SZ DJI Technology Co. Ltd., Vivitar Corporation, SJCAM Limited, Rylo Inc., Insta360, ThiEYE, AEE Technology Inc., Kinemax Technology Co. Ltd., Mokacam Technology Co. Ltd.
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Largest And Fastest Growing Region In The Market
North America was the largest region in the pocket video camera market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pocket video camera market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. Pocket Video Camera Market Report Structure
3. Pocket Video Camera Market Trends And Strategies
4. Pocket Video Camera Market - Macro Economic Scenario
5. Pocket Video Camera Market Size And Growth
…..
27. Pocket Video Camera Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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