Badminton Shoes Market Set to Surge with Increasing Sports Participation

The badminton shoes market grew at an astounding CAGR of more than 7% between 2013 and 2017.
This rise might be attributed to the fact that, in terms of participation, badminton is one of the most popular sports in the world.

Due to the growing popularity of racquet sports, such as badminton, the global market for badminton shoes is anticipated to surpass US$ 2,800 million in 2019.

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Choosing the right shoes is essential in the fast-paced game of badminton. Exciting new breakthroughs and advancements in the badminton shoe market are emerging as athletes seek optimal performance on the court. Join us as we explore the latest innovations set to shape the future of badminton shoes and revolutionize the sport.

Lightweight Performance:

Agility and speed are paramount in badminton. Today's badminton shoes are designed to be both lightweight and durable, allowing players to move quickly and smoothly around the court. Utilizing advanced materials and construction techniques ensures maximum performance without compromising on support or comfort.

Enhanced Stability and Grip:

Frequent rapid direction changes and sudden stops make stability and grip crucial in badminton shoes. Innovative outsole designs, traction patterns, and grip technology enable players to execute precise movements and maintain balance during intense rallies.

Breathable Comfort:

As a physically demanding sport, badminton often leads to perspiration during play. Modern badminton shoes incorporate breathable materials and ventilation systems to keep feet dry and cool, reducing the risk of blisters and discomfort during extended sessions.

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Tailored Cushioning:

Every player has unique needs for support and cushioning. While some prioritize responsiveness and energy return, others prefer a softer feel for greater comfort. Badminton shoe manufacturers now offer customizable cushioning systems, allowing players to adjust their shoes to meet their specific requirements and playing style.

Stylish Designs:

In addition to performance features, aesthetics play a significant role in badminton shoe design. Players looking to make a statement on the court are attracted to sleek, modern designs with bold patterns and vibrant colors. Customization options and limited-edition releases further enhance the appeal of badminton shoe fashion.

Competitive Landscape:

Leading producer of badminton, tennis, and golf equipment Yonex Co., Ltd. officially announced the launching of its lightest badminton shoe, the "POWER CUSHION AERUS 3," which weighs only 270 grams, in 2018. With unrivaled flexibility and comfort, this badminton shoe from Yonex can effectively absorb the after-impact of badminton footwork. This new product offers better flexibility and agility in addition to increased resilience and shock absorption.

In 2018, Puma SE partnered with Havas Media, a prominent media branch within the Havas group's marketing and communications industry. This is a component of the business's "over-arching strategy," which aims to significantly alter its marketing strategies in order to improve brand-customer relations.

AMF, or Adapto Memory Foam, is a unique technology that Lotto Sport Italia, a major producer of casual and athletic apparel and footwear, introduced in Bangladesh in 2018. Customers who buy Lotto shoes from any of the company's flagship locations for Tk1500 or more will receive a complimentary pair of AMF insoles as part of this campaign. The company's only goal in running this campaign was to make money by providing value-added services.

Key Segments of Badminton Shoes Market:

• By Sole Type
o Rubber
o Non-Marking
• By Demographics
o Men
o Women
o Unisex
o Kids
• By Buyer Type
o Individual
o Institutional
o Promotional
• By Sales Channel
o Independent Sports Outlet
o Franchised Sports Outlet
o Modern Retail Channel
o Direct to Customer
o Third Party Online
• By Region
o North America
o Latin America
o East Asia
o South Asia
o Oceania
o Middle East & Africa

The shoes that badminton players wear change along with the game itself. The future of badminton shoes is bright and exciting, with an emphasis on lightweight performance, improved stability, breathable comfort, personalized cushioning, and beautiful designs. Investing in the correct badminton shoes may improve your game to new heights, regardless of whether you are a competitive athlete or a casual player.

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This release was published on openPR.