Real-Time Bidding Market in the US 2016-2020, Digital Platforms, Design Concept, Organization, Principles, Framework and Service Orientation

Real-Time Bidding Market in the US 2016-2020 Size and Share Published in 2016-05-30 Available for US$ 2500 at Researchmoz.us

Description

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Media consumption has been on the rise globally because individuals own multiple electronic devices. Increasing disposable income and a burgeoning middle-class population are driving the sales of electronic appliances like smartphones, tablets, televisions, notebooks, and PCs. Increased use of electronic devices and internet penetration has raised the amount of time spent by users watching online videos and thus drives media consumption. For instance, in the US, people spend about 80% of their time on different sources of media such as the internet and mobile devices. These dynamics are rapidly shifting advertising expenditure from traditional media platforms to digital platforms. Advertisers are now allocating bigger budgets for online video advertising to ensure better reach, targeting, transparency, and efficiency.

Technavios analysts forecast the real-time bidding market in the US to grow at a CAGR of 24.78% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the real-time bidding market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of online advertisements through RTB.

Technavio's report, Real-Time Bidding Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

ONE by AOL

BrightRoll

SpotXchange

Tremor Video

TubeMogul

Other prominent vendors

Adconion Media Group

AppNexus

Convertro

Criteo

Drriens Media Exchange

Facebook

Google

Kontera

LiveRail

Microsoft

Platform One

Rocket Fuel

Rubicon Project

StickyADS.tv

TobeMogul


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Market driver

Improved targeting of audience

For a full, detailed list, view our report

Market challenge

Low transparency in market

For a full, detailed list, view our report

Market trend

Shift of RTB advertisements to mobile web

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.


Table of Content

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Definitions

Base year

Vendor segmentation

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Benefits of RTB

RTB process

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This release was published on openPR.