Growing Trend of Digitalization Boosting the Programmatic Advertising Industry

The global Programmatic Advertising Market (프로그래매틱 광고 시장 is valued at US$ 26.74 billion in 2024 and is anticipated to expand at a remarkable CAGR of 30.1% until 2034, reaching a projected valuation of US$ 370.12 billion. Companies are becoming cognizant of the revenue opportunities through online advertising. They are thus seeking out advertising models that help maximize income and raise their online presence. Therefore, a solution like programmatic advertising is sought by the companies.

Programmatic advertising's scope is expanding due to the rising number of people using online platforms and social media. This is accelerating the demand for programmatic advertising. Digital advertising relies heavily on user data to generate relevant ads for customers. Data gathering processes and data processing are getting more efficient and, which is increasing the demand for programmatic advertising. The pinpoint and relevant nature of the ads generated by programmatic advertising ensures that the market has a bright future.

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Key Takeaways from the Market Study

The global programmatic advertising market is set to expand at a remarkable CAGR of 30.1% throughout the period up to 2034. Specifically in East Asia, the programmatic advertising market is forecasted to experience robust growth at a CAGR of 31.3% from 2024 to 2034. In Mexico, the industry is anticipated to exhibit substantial growth with a projected CAGR of 33.9% over the forecast period, while South Korea is expected to see a notable rise at a CAGR of 32.2% through 2034.

Automated guaranteed transactions dominate the market based on transaction type, holding an anticipated share of 55.8% in 2024. This reflects the increasing preference for automated processes in the advertising sector, driving efficiency and precision in targeting audiences.

List of Key Companies Profiled in The Report

Adroll
Adobe Marketing Cloud
AdReady
Choozle
Centro Inc.
DataXu
Outbrain
DoubleClick
Rubicon Project
PulsePoint Inc.
Others

Booming Programmatic Advertising Markets in East Asia and Beyond

East Asia holds a substantial share in the programmatic advertising market, with an estimated value of US$ 8.20 billion and a market share of 30.7% in 2024. The region is poised for remarkable growth, anticipating an outstanding CAGR of 31.3% from 2024 to 2034. By 2034, the market is projected to reach US$ 124.73 billion, commanding a share of 33.7%.

In the technologically advanced North America, the market share is expected to be 25.8%, valued at US$ 6.89 billion in 2024. Witnessing a remarkable CAGR of 30.3%, the North American market is anticipated to reach US$ 97.71 billion by 2034, with a market share of 26.4%.

Mexico emerges as a promising player in the programmatic advertising industry, estimated at US$ 0.44 billion in 2024. The country is set to experience a magnificent CAGR of 33.9% over the forecast period, reaching a projected market value of US$ 8.30 billion. Notably, strategic collaborations, such as the partnership between Grupo Expansión and Hivestack in October 2023, underscore the bright future of the market in Mexico.

The global programmatic advertising market is estimated at US$ 1.63 billion in 2024, poised to skyrocket to US$ 26.56 billion by 2034. With a projected CAGR of 32.2%, the sales of programmatic advertising are expected to witness substantial growth through 2034.

South Korea, known for its highly digital-savvy population, presents significant opportunities for programmatic advertising, given the widespread engagement in online activities such as gaming, social media, and streaming, making it an integral part of daily life in the country.

Notable Developments

Notable developments in the Programmatic Advertising market include innovations in cross-channel attribution and measurement. Advertisers are increasingly seeking solutions that provide a holistic view of campaign performance across multiple channels, enabling them to understand the interconnectedness of consumer touchpoints. Advanced attribution models and measurement tools are being developed to provide advertisers with insights into the entire customer journey, allowing for more informed decision-making and optimization of advertising strategies.

Another notable development is the exploration of blockchain technology in programmatic advertising. Blockchain holds the potential to address issues related to transparency, ad fraud, and payment reconciliation within the ecosystem. Advertisers and industry stakeholders are experimenting with blockchain-based solutions to create a more secure and efficient programmatic advertising supply chain, reinforcing trust and accountability in the digital advertising space.

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Competitive Landscape

Within the programmatic advertising industry, key players are forging strategic partnerships to capitalize on the abundant opportunities available in the dynamic landscape. These collaborations are increasingly transcending international boundaries.

The surge in international collaborations can be attributed significantly to the aspirations of Western companies seeking expansion into promising Eastern markets. The digitally savvy population in the East has become a prime target for Western enterprises. Concurrently, Eastern companies are tapping into the substantial infrastructural capabilities offered by their Western counterparts.

Recent Developments

In December 2023, Alkimi introduced Mainnet, its groundbreaking advertising platform based on blockchain technology. Alkimi, an innovative blockchain-based advertising agency, has introduced a paradigm shift in advertising practices.

In November 2023, Buffalo Soldiers unveiled leAD, its programmatic advertising platform, developed in collaboration with YOptima. This platform harnesses the power of artificial intelligence to provide advanced advertising solutions for enterprises.

In October 2023, Seedtag rolled out Contextual Audiences, an AI-powered advertising tool that transcends reliance on personal data by engaging with customer interests to a deeper level.

In June 2023, The Trade Desk launched Kokai, a versatile advertising platform facilitating seamless communication between partners, offering multifunctionality to meet the evolving needs of the industry.

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This release was published on openPR.