openPR Logo
Press release

Aromamedia launches the world's first scented postcards with personal video

06-04-2024 09:34 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Aromamedia GmbH

Aromamedia

Aromamedia

Aromamedia has announced the launch of a new product line - postcards with a scent and a built-in QR code for access to personalized video content.

This is the first product in the world that combines the technology of scented printing and digital message via QR code.

The product is designed to enhance emotional perception through a combination of visual, textual and aromatic components. The fragrances used in printing keep for more than 10 years, which makes them suitable for long-term use.

The first of a series of postcards called "A vibrant postcard with a scent For YOU" has a delicate fresh fruity aroma, which, according to the company, is able to evoke associations with warmth and care. The product will be available in retail.

The technology allows users to upload personal video message or photo, which are made available by scanning the QR code located on the postcard. This provides senders with the opportunity to create a fully personalized gift.

Postcards with a fragrant print and a built-in QR code are a universal solution suitable for both personal use and business purposes. They can serve as original invitations to events or become part of branded products.

In addition, technology opens up new opportunities for advertising. With the help of congruent scent, it is possible to strengthen associations with the brand and improve the perception of products. This is especially true for areas where it is important to create a certain atmosphere and impression - for example, in perfumery, cosmetology or the food industry, scents will enhance associations with the product. The scented printing used in these products aims to create a more memorable, visual and olfactory impression for consumers.

Flower shops now offer customers postcards with personalized videos, scented according to the bouquet. Even after the flowers fade, the smell on the postcard will continue to remind you of them, prolonging the emotional impact of the gift. The QR code embedded in the postcard allows the sender to upload a video that conveys the emotions to the giver.

Brands can also use scented stickers to promote new products such as beverages, yogurts, shampoos or toothpastes. The use of fragrant cards in gift sets, as well as adding the brand scent to goods during delivery, open up new business opportunities.

Enabling consumers to upload private messages to a sticker via a QR code enhances engagement and creates additional brand engagement.

The technology of scented postcards with a QR code is making changes in the approach to personalized communication. According to research, interaction with such products contributes to the production of dopamine and serotonin.

The durability of scents for more than 10 years and the ability to integrate personal video content through a QR code adds functionality to the usual methods of transmitting information and feelings.

Aromamedia GmbH
An der Alster 6
20099 Hamburg
Germany
Tel: + 49 40 237 24 33 103
smell@aromamedia.eu

Aromamedia is a buro that implements aroma technologies in business and creates own scented products. A team of perfumers, aroma designers, consumer neuroscientists, marketing specialist and psychologies create immersive effective projects. The company uses sense of smell via indoor and outdoor air scenting, bio odor elimination, scented printing and branded scented gifts as room scent, sachet, bio perfume.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Aromamedia launches the world's first scented postcards with personal video here

News-ID: 3523791 • Views:

More Releases for Postcards

How to Enhance Brand Reputation with Custom-Printed Postcards?
Calgary (Canada) 10th April 2025: Modern businesses must build a strong brand identity. If they don't, they will have a difficult time standing out and establishing a loyal customer base. Even though many decisions are involved in developing a strong brand credibility, adopting postcard marketing is one of the easiest options. Postcard Highlights the Uniqueness of Your Brand Printing postcards is a powerful way to grab the attention of your audience
An Interactive Art Exhibition "Postcards from the Abstract(ed) Universe" opens i …
Studio 34 Gallery proudly presents "POSTCARDS FROM THE ABSTRACT(ED) UNIVERSE", a solo exhibition of Queens inspired abstract paintings and interactive animations by a resident artist Sandra Vucicevic, a recipient of the 2023 Flushing Town Hall Grant. The exhibition reveals the artist's unique vision of the vibrant borough, as she transforms photographs of Queens landmarks, such as the Unisphere and the Flushing Meadows Corona Park, into colorful and dynamic abstract compositions.
Fashion Week boss foxed by pack of anti-fur postcards
London, 19 February 2017: PostBug(www.postbug.com), the postcard and letter sending service is working with a campaign starter to stop fur being used at London Fashion Week. Currently over 200 real picture postcards have been sent to the British Fashion Council CEO Caroline Rush. London Fashion Week runs from the 17th to 21st February and postcards are piling up on the desk of Caroline Rush CBE. Over 91,000 people have signed a
Cupid's postcards aimed at Corbyn - Green Party's Love Democracy campaign
London, 14 February 2017: Jeremy Corbyn is the most loved man in Westminster this week as he's set to get piles of Valentine's cards. The Green Party has launched a campaign to rally support around its "Love Democracy campaign" and is asking the Labour leader to fall in love with proportional representation. By Monday morning, around 150 party members had used the website to post their cards to the Labour
New iPhone App from WorldNomads.com Makes Sending Vacation Postcards Effortless …
A new iPhone app makes sending vacation postcards as easy as a push of the finger. Sydney, NSW, December 10, 2010 -- Point. Snap. Postcard. A new iPhone app makes sending vacation postcards as easy as a push of the finger. WorldNomads.com announces the WorldNomads.com Postcard App for the iPhone that’s guaranteed to secure travel memories on refrigerator doors. Here’s how it works. Users simply download the free app from iTunes. Using
Quilters Create Turkey Postcards for the Troops
Quilters from around the country are filling the mailbox of How-to-Quilt.com with fabric greetings for soldiers abroad in the second Postcard Posse Roundup. October 20, 2006 With Thanksgiving fast approaching, quilters have dropped everything to create tiny quilts. These pocket-size greetings, made from bits and pieces of fabric, will be sent to the troops in the remote parts of the Middle East to let them know that folks here in the