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AdTech Market Size Report Predicts Healthy Growth with Demand & Forecasts by 2024-2031

05-30-2024 11:37 AM CET | IT, New Media & Software

Press release from: Orion Market Research

AdTech Market Size Report Predicts Healthy Growth with Demand &

Global AdTech market is anticipated to grow at a CAGR of 12.7% during the forecast period (2024-2031). The market growth is attributed to the increasing investment by market players for the advertising ecosystem to more efficiently and effectively drives the growth of the market. AdTech allows brands to make more efficient use of their investment. The usage of AdTech by agencies and advertisers allows for more effective and efficient campaign planning and measurement. For instance, in September 2023, VideoAmp, an AdTech company providing measurement, data and software solutions for the advertising ecosystem to more efficiently and effectively allocate media spend, company announced $150 million Series G investment led by vista credit partners. The investment accelerate VideoAmp's growth and ability to empower content owners, advertisers and their media agencies with an advanced media currency solution that redefines the way media is valued, bought and sold across screens.

To learn more about this report request a sample copy @ https://www.omrglobal.com/request-sample/adtech-market

The notable AdTech industry trends include connected TV (CTV), hyper-personalization, geotargeting, augmented reality and virtual reality, integrated consumer journeys, and vernacularization. To develop new channels, including national and direct-to-consumer advertisers, and retail media networks, and expand new channels, to accelerate the growth and adoption of its connected TV (CTV) platform, particularly in the local advertising market. For instance, in June 2023, MadHive Inc. advertising software platform engineered for modern TV advertising, announced a $300 million investment from Goldman Sachs asset management. The partnership with Goldman Sachs enable MadHive to further accelerate the growth and adoption of its CTV platform, most notably within the local advertising market.

Market Coverage

• The market number available for - 2023-2031
• Base year- 2023
• Forecast period- 2024-2031
• Segment Covered-
o By Offering
o By Advertising Type
o By Industry Vertical
• Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
• Competitive Landscape- includes Adobe Inc., Amazon.com, Inc., Google LLC, Meta Platforms, Inc., and The Trade Desk, Inc., among others.

Key questions addressed by the report.

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global AdTech Market Report Segment

By Offering

• Solution
• Demand-Side Platforms (DSPs)
• Supply-Side Platforms (SSPs)
• Ad Networks
• Data Management Platforms (DMPs)
• Ad Exchange Platforms
• Others (Agency Trading Desks (ATDs)
• Services
• Professional Services
• Managed Services

By Advertising Type

• Programmatic Advertising
• Search Advertising
• Display Advertising
• Mobile Advertising
• Email Marketing
• Others (Native Advertising)

By Industry Vertical

• Media & Entertainment
• BFSI
• Retail & Consumer Goods
• IT & Telecom
• Healthcare
• Hospitality
• Transport & Logistics
• Others (Education)

A full report of AdTech Market available @ https://www.omrglobal.com/industry-reports/adtech-market

AdTech Market Report Segment by Region

North America

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America

Company Profiles

• Adobe Inc.
• Amobee, Inc.
• Criteo
• Index Exchange
• Magnite, Inc.
• MediaMath Inc.
• NextRoll, Inc.
• Nexxen Group
• OpenX Technologies Inc.
• Oracle Corp.
• Outbrain Inc.
• PubMatic, Inc.

Reasons to Buying From us -

1. We cover more than 15 major industries, further segmented into more than 90 sectors.
2. More than 120 countries are for analysis.
3. Over 100+ paid data sources mined for investigation.
4. Our expert research analysts answer all your questions before and after purchasing your report.


Visit more report at

https://www.linkedin.com/pulse/scaffold-technology-market-size-trends-latest-arti-vishwakarma-mlsof/

https://www.linkedin.com/pulse/aesthetic-threads-market-increasing-demand-growth-2031-vishwakarma-pyg5f

Media Contact:

Contact Person: Mr. Anurag Tiwari
Email: anurag@omrglobal.com
Contact no: +91 780-304-0404
Company Name: Orion Market Research

About Orion Market Research

Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services. The company also offers Digital Marketing services through its subsidiary OMR Digital and Software development and Consulting Services through another subsidiary Encanto Technologies.

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