Personal Hygiene Market 2024- By Size, Growth, Trends And Global Forecast To 2033

The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

Personal Hygiene Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $725.30 billion In 2028 At A CAGR Of 4.5% :

The personal hygiene market size has grown steadily in recent years. It will grow from $579.57 billion in 2023 to $607.56 billion in 2024 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to public health awareness, improved living standards, advertising and media influence, urbanization trends, product formulation and development.

The personal hygiene market size is expected to see steady growth in the next few years. It will grow to $725.30 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to global health concerns, e-commerce growth, innovation in sustainable products, aging population and health consciousness, and pandemic-induced hygiene practices. Major trends in the forecast period include customization and personalization, rise of clean and green products, technological integration, elevated e-commerce experience wellness and holistic approach.

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Personal Hygiene Market Major Segments
The personal hygiene market covered in this report is segmented -

1) By Product: Soaps, Hand Sanitizers, Bath And Shower Products, Face Care Products, Other Products
2) By Gender: Unisex, Male, Female
3) By Distribution Channel: Online, Offline

Key Driver - E-commerce Driving Growth In Personal Hygiene Market

The rise in e-commerce is expected to propel the growth of the personal hygiene market going forward. E-commerce, short for electronic commerce, refers to the selling and buying of goods or services over the Internet. E-commerce has experienced a significant rise due to advancements in technology that have made online shopping more convenient, secure, and accessible than ever before. It provides a convenient platform for consumers to access a wide range of personal hygiene products from the comfort of their homes. This convenience factor encourages more frequent purchases and allows individuals to maintain consistent hygiene practices without the hassle of visiting physical stores. For instance, in November 2023, according to the United States Census Bureau, a US-based government agency, compared to the second quarter of 2022, the estimate for e-commerce in the second quarter of 2023 climbed by 7.5% (or 1.4%), while overall retail sales rose by 0.6% (or 0.4%). 15.4% of all sales in the second quarter of 2023 were made through online stores. Therefore, the rise in e-commerce is driving the growth of the personal hygiene market.

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Prominent Trend - Innovative Hand Sanitizer Solutions Driving Revenue Growth In Personal Hygiene Market

Major companies operating in the personal hygiene market are focused on introducing innovative personal hygiene solutions, such as advanced hand sanitizers, to drive their revenues in the market. An advanced hand sanitizer refers to a product that has improved antimicrobial efficacy against a wider range of pathogens and provides enhanced skin protection, moisture retention, or faster drying times. For instance, in March 2022, Purell, a US-based company of hand sanitizers, announced the launch of PURELL Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam. These new formulas are ideal for anyone searching for a reliable hand sanitizer that is mild on the skin yet powerful enough to eradicate 99.99% of common bacteria that could cause sickness. With a 91% biobased composition and a luxury recipe derived from plant-based ethanol, Purell Advanced Hand Sanitizer Naturals Foam helps people who care about eradicating germs from their hands. It is offered in recyclable 10-ounce pump bottles and is created from ethanol that is naturally renewable. Purell Advanced Dual-Use Moisturizing Foam Hand Sanitizer, with a special combination of hydrating components such as antioxidants and vitamins B3 and E, is used to hydrate and moisturize skin.

Personal Hygiene Market Players
Major companies operating in the personal hygiene market are Costco Wholesale Corporation, The Kroger Co., Johnson & Johnson Services Inc., Carrefour S.A., Procter & Gamble Limited, Unilever Plc, L'Oréal S.A., 3M Company, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group, Estée Lauder Companies Inc., Kao Corporation, B. Braun Melsungen AG, Amway Corporation, Beiersdorf AG, Shiseido Company Limited, Unicharm Corporation, Church and Dwight Co. Inc., Coty Inc., Mary Kay Inc., Avon Products Inc., Paul Hartmann AG, Croda International plc, Revlon Inc., Oriflame Cosmetics AG, Natura & Co Holding SA, L'Occitane en Provence, Vini Cosmetics Pvt. Ltd.

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Largest And Fastest Growing Region In The Market
Asia-Pacific was the largest region in the personal hygiene market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the personal hygiene market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Personal Hygiene Market Report Structure
3. Personal Hygiene Market Trends And Strategies
4. Personal Hygiene Market - Macro Economic Scenario
5. Personal Hygiene Market Size And Growth
…..
27. Personal Hygiene Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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