Press release
Emerging Sub-Segments Transforming the Cookie, Cracker, Pasta, and Tortilla Market Landscape
The cookie, crac*ker, pasta, and tortilla market is on the path to significant growth as consumer preferences evolve and new innovations take hold. With a rising focus on health-conscious eating and sustainable practices, this sector is expected to experience a notable expansion. Let's explore the market's size projections, key players, emerging trends, and the main segments shaping its future.Projected Market Growth and Key Drivers in the Cookie, crac*ker, Pasta, and Tortilla Market
The market for cookies, crac*kers, pasta, and tortillas is forecasted to grow robustly, reaching a value of $366.73 billion by 2030. This expansion corresponds to a compound annual growth rate (CAGR) of 5.4%. Several factors are driving this upward trend, including a stronger preference for healthier snack options, the growth of private-label bakery products, and increased demand for gluten-free and specialty varieties. Additionally, the rise of e-commerce food sales and a greater emphasis on sustainable packaging solutions are playing important roles. Other notable trends expected to influence this market are the surge in demand for clean-label baked goods, the adoption of automated food processing technologies, emphasis on portion-controlled snacks, an increase in ready-to-cook dough and mix products, and advancements in shelf-life preservation methods.
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Leading Companies Making an Impact in the Cookie, crac*ker, Pasta, and Tortilla Market
Several prominent companies hold major positions in this competitive industry. These include PepsiCo Inc., Mondelez International Inc., Kellogg Co, Bimbo Bakeries USA, The Campbell Soup Company, General Mills Inc., Nestlé S.A., Yamazaki Baking Co. Ltd., GRUMA S.A.B. de C.V., El Mirasol, Mi Rancho, Easy Foods Incorporated, TH Foods Pvt Ltd, RW Garcia Company, Conagra Brands Inc., The Kraft Heinz Company, The Schwan Food Company, The Hain Celestial Group Inc., Barilla Group, De Cecco, PepsiCo Frito-Lay, and Pepperidge Farm.
An Innovative Collaboration Highlighting Market Creativity
In April 2025, Chip City Cookies, LLC, a U.S.-based bakery brand known for its fresh cookie combinations, teamed up with Kellanova Group, Inc. to introduce the limited-edition Pringlicious cookie. This collaboration brought together Chip City's signature cookies with the distinctive salty crunch of Pringles, offering consumers a unique sweet-and-savory treat. Kellanova Group, Inc., which specializes in global snack brands such as Pringles, contributed its popular potato chips as a key ingredient, effectively blending the cookie and snack food markets.
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Product Innovations and Emerging Opportunities in the Cookie, crac*ker, Pasta, and Tortilla Market
Market leaders are increasingly focusing on product reformulation, especially no added sugar options, which cater to consumers seeking healthier snacking without compromising flavor. The term "no added sugar" means that no extra sugar or sweeteners have been introduced during preparation, allowing the natural taste of ingredients to shine through. For example, in March 2024, Every Body Eat, a U.S.-based clean-snacking brand, launched its Grain-Free Crispbread crac*kers. These thin, crunchy, seed-based crac*kers are free from the top 14 common allergens, contain no added sugar, and are made with grain-free and gluten-free flours, delivering 20 grams of complete protein per bag as a wholesome snack alternative.
Market Segmentation Overview for the Cookie, crac*ker, Pasta, and Tortilla Market
This market can be broken down into several key segments:
1) By Type: Cookie and crac*ker, Dry Pasta, Dough and Flour Mixes, and Tortilla
2) By Distribution Channel: Supermarkets or Hypermarkets, Convenience Stores, E-Commerce, and Other Distribution Channels
3) By End Use: Meals, Intermediate Products, and Other End Users
Further subcategories include:
- Cookie and crac*ker: Sweet Cookies, Savory crac*kers, Sandwich Cookies, Biscuits, Gluten-Free Cookies and crac*kers
- Dry Pasta: Spaghetti, Macaroni, Penne, Fusilli, Lasagna
- Tortilla: Corn Tortillas, Flour Tortillas, Wheat Tortillas, Gluten-Free Tortillas
Outlook on Market Growth and Segment Dynamics
With the combination of rising health awareness, evolving consumer tastes, and technological advancements in production and packaging, the cookie, crac*ker, pasta, and tortilla market is expected to sustain strong growth through 2030. This comprehensive segmentation provides opportunities for tailored product development and focused marketing strategies across various consumer preferences and distribution channels.
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