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Future Growth : Kinesiology Tape Market Size 2024 | New Business Opportunities, Growth Drivers, and the Covid-19 Effect | StrengthTape, Nitto Denko, Atex Medical Co. Ltd

05-20-2024 09:41 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Coherent Market Insights

Kinesiology Tape Market

Kinesiology Tape Market

Market Overview:

Kinesiology tape is being increasingly used during rehabilitation from sports related injuries and muscle strains. Used by physiotherapists and trainers, kinesiology tape provides support to muscles without restricting movement.

Market Dynamics:

The kinesiology tape market is expected to witness significant growth owing to increasing instances of sports injuries. According to recent estimates, over 3.5 million sports injuries are recorded annually in the US alone. As participation in sports and physical activities rises worldwide, the demand for products aiding quicker recovery from injuries is also growing. Furthermore, increased awareness about benefits of kinesiology taping such as pain relief, improved blood circulation and support to muscles without hampering movement, is aiding the expansion of the market.

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The global kinesiology tape market is witnessing strong growth due to rising demand for treatments of sports-related injuries. Kinesiology tape is widely used for treating various muscle, ligament and joint pain caused due to intense exercise and sports activities. According to recent estimates, over 1 billion people actively participate in various sports activities worldwide. With increasing popularity of sports like football, basketball, tennis, badminton etc., the risk of injuries has also surged in recent years. As kinesiology tape provides relief from muscle strain and joint pain without use of any medicine, it is increasingly becoming the preferred choice among both professional and amateur athletes. The growing participation of youth in various sports competitions and leagues has further accelerated tape sales.

List of TOP Players in Market Report are: -

◘ RockTape
◘ Star Micronics
◘ KT Health
◘ StrengthTape
◘ Nitto Denko
◘ Atex Medical Co. Ltd.
◘ DL Medical & Health Kinesiology Holding Corporation
◘ Epson
◘ Boca Systems
◘ SportsTex
◘ SpiderTech Inc.
◘ Pyramid Technologies.

Note: Major Players are sorted in no particular order.

Market Detailed Segmentation:

On the basis of product type,

Precut Strips
Single Rolls
Bulk Rolls
Others

On the basis of application,

Rehabilitation
Alignment
Pain Management
Others

On the basis of distribution channel,

Hospital and Clinics
Rehabilitation Centers
Retail Pharmacies
Others

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Kinesiology tape is gaining widespread acceptance among people of all ages due to increasing awareness about its therapeutic benefits. Various clinical research studies have proven the ability of kinesiology tape to provide pain relief, improve blood circulation and enhance muscle activation. Rising internet and social media penetration has played a key role in educating people about how kinesiology tape can aid rehabilitation from injuries and help recover strength in muscles. Due to its non-invasive nature and no interference with exercise routine, kinesiology tape is finding more acceptance from general population for conditions like neck pain, shoulder pain, lower back pain etc. Aggressive promotional campaigns by leading manufacturers have further stimulated demand.

While kinesiology tape promises several benefits, its high cost hinders mass adoption. On an average, a roll of kinesiology tape costs between $10 to $15, whereas a single application may require usage of multiple strips. This makes kinesiology tape an expensive proposition for general public use. The price is a major concern especially in cost-sensitive, low and middle-income regions. Generic or informal brands offering lower priced tapes are unable to match the quality and features of leading manufacturers. Absence of insurance coverage for kinesiology tape therapy in many countries further adds to the cost burden on consumers. This pricing challenge restricts kinesiology tape market potential to a great extent.

Telemedicine & Online Sales Channel Present Lucrative Opportunity

The rapid adoption of telehealth solutions during covid pandemic has opened new opportunities for kinesiology tape market players. While in-person consultations and applications were hindered initially, telemedicine emerged as an effective alternative. Going forward, telemedicine is expected to stay and penetrate deeper globally. This allows patients to virtually consult physiotherapists and sports mediciners to understand proper usage of kinesiology tape. Leading manufacturers are introducing online training programs to educate users. Moreover, sales of kinesiology tape products through e-commerce platforms see strong growth. As online channels provide convenience along with competitive pricing, they are becoming popular sales avenues. This presents a lucrative opportunity for market players to expand their consumer base worldwide.

Increasing Popularity of Athleisure Trend Drives Market Growth

The athleisure trend which involves wearing athletic or sports-inspired clothing during non-exercise activities is gaining huge traction globally. With rising health and fitness consciousness, yoga, cross fit and related activities are fast becoming lifestyle choices rather than just exercise regimes. This has increased relevance and usage of all fitness accessories including kinesiology tape. Many athleisure brands are now promoting kinesiology tapes as a fashionable style statement along with therapeutic benefits. The trend especially attracts the young working professionals who want versatility and comfort in their daily wear. Kinesiology tape market players are launching various color and design variants catering to varied preferences. As athleisure gains wide acceptance worldwide, it is emerging as one of the key growth drivers for kinesiology tapes.

Furthermore, the years considered for the study are as follows:

Historical data - 2016-2022
The base year for estimation - is 2022
Estimated Year - 2024
Forecast period** - 2024 to 2031

This Kinesiology Tape Market Research/Analysis Report Contains Answers to your following Questions:

◈What are the current global trends in the Kinesiology Tape market, and will the market experience an increase or decrease in demand in the upcoming years?

◈ What is the expected demand for various product types within the Kinesiology Tape market, and what are the emerging Market applications and trends?

◈ What are the projections for the global Kinesiology Tape Market in terms of capacity, production, production value, cost, profit, market share, supply, consumption, import, and export?

◈ How will strategic developments shape the Market trajectory in the medium to long term?

◈ What factors contribute to the final price of Kinesiology Tape , and what are the raw materials used in its manufacturing?

◈ What is the market's growth potential, particularly with the increasing adoption of Kinesiology Tape in mining?

◈ What is the current and 2022 value of the global market, and who are the leading companies in this market?

◈ What recent Market trends can be leveraged to create additional revenue streams?

◈ What entry strategies, economic impact mitigation measures, and marketing channels should be considered for the Kinesiology Tape Market?

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Summarized Extracts from TOC of Market Study

Chapter 1 Kinesiology Tape Introduction and Market Overview

1.1 Objectives of the Study

1.2 Overview of Kinesiology Tape

1.3 Scope of The Study

1.3.1 Key Market Segments

1.3.2 Players Covered

1.3.3 COVID-19's impact on the Kinesiology Tape industry

1.4 Methodology of The Study

1.5 Research Data Source

Chapter 2 Executive Summary

Chapter 3 Industry Chain Analysis

Chapter 4 Market, by Type

Chapter 5 Market, by Application

Chapter 6 Market Analysis by Regions

Chapter 7 North America Market Analysis by Countries

Chapter 8 Europe Kinesiology Tape Market Analysis by Countries

Chapter 9 Asia Pacific Kinesiology Tape Market Analysis by Countries

Chapter 10 Middle East and Africa Kinesiology Tape Market Analysis by Countries

Chapter 11 South America Kinesiology Tape Market Analysis by Countries

Chapter 12 Competitive Landscape

Chapter 13 Industry Outlook

Chapter 14 Market Forecast

Chapter 15 New Project Feasibility Analysis

Contact Us

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Coherent Market Insights Pvt Ltd,
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About Coherent Market Insights

Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.

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