Hygiene Awareness Spurs Hand Towel Market Is Expected to Reach $4.32B by 2028, Driven by Sanitation Awareness and Eco-Friendly Initiatives

The hand towel market size has grown strongly in recent years. It will grow from $3.22 billion in 2023 to $3.42 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to sanitation awareness, hospitality sector growth, household necessity, industrial and commercial demand, eco-friendly initiatives.

The hand towel market size is expected to see strong growth in the next few years. It will grow to $4.32 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to customization and personalization, innovation in material science, rising health and hygiene concerns, online retail and e-commerce, changing consumer lifestyles. Major trends in the forecast period include smart textiles and iot integration, sustainable and biodegradable materials, designer and fashionable towels, anti-microbial and anti-viral properties, subscription services.

Market Overview -
A hand towel refers to a rectangular piece of absorbent paper made from tissue paper instead of cloth. Paper towels soak up water because they are loosely woven, which enables water to travel between them even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping the hands or face, wiping windows, dusting, and cleaning up spills.

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Heightened Hygiene Awareness Spurs Growth In The Hand Towel Market
The increasing awareness about hygiene in countries across the world is a key factor driving the growth of the hand towel market. Hygiene and sanitation are essential for preventing and controlling the spread of many dangerous human diseases, including cholera, diarrhea, ebola and recent coronavirus. Regular hand-washing with soap is one of the most effective ways of avoiding or reducing COVID-19 spread without a vaccine or cure. According to a recent poll in 2021 among French people, French citizens might be at high risk for viral infections in the form of coronavirus (COVID-19) due to a lack of good hygiene practices. Therefore, the increasing awareness about hygiene across the countries is expected to drive the growth of the hand towel market.

Competitive Landscape -
Major companies operating in the hand towel market include Kimberly-Clark Corporation, The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA, Hengan International Group Company Limited, Vinda International Holdings Limited, Asaleo Care Limited, Sofidel S.p.A., Georgia-Pacific LLC, WEPA Group, Metsä Tissue Corporation, CMPC Tissue S.A., KP Tissue Inc., Cascades Inc., Asia Pulp & Paper Group (APP), Towel Depot Inc., Springs Global US Inc., 1888 Mills LLC, J.R. United Industries Inc., Sunvim Group Co. Ltd., Aldar Tissues, EverShine Textile Co. Ltd., Wausau Paper Corp., Nine Space LLC, Santens NV, Towel Manufacturer USA, GM Exports, Dunroven House Inc., QIANXIANG Textile Co. Ltd., Behrens Group, WHR GmbH, Laguna Beach Textile Company, Dock and Bay Ltd., Koch Industries Inc., Covenant Tex Co. Ltd., Trident Limited, Vardhman Textiles Limited

Growth In Demand For Environmentally-Friendly Paper Towels With Sustainable Ingredients
The manufacturers of forest-friendly paper towels are gaining traction. Forest-friendly paper towels are those that are manufactured without cutting down forests. These papers are made from a mixture of bamboo and sugarcane. For instance, a paper towel manufacturer specializing in environmentally friendly, zero-waste, safe, and plastic-free household products, manufactures environmentally friendly paper kitchen towels that are made of tree-free products and give value for money. They are super durable 2-ply towels that can clean up very well.

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Key Segments -
The hand towel market covered in this report is segmented -
1) By Product Type: Rolled Paper Towels, Boxed Paper Towels, Multifold Paper Towel
2) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Speciality Stores, Online Channels, Other Distribution Channels
3) By Application: Residential, Commercial

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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