Disinfecting Wipes Market Anticipates 6% CAGR, Reaching US$ 12 Billion by 2033

The global disinfecting wipes market (물티슈 시장 소독) is estimated at US$ 6.7 billion in 2023, with projections indicating a growth to US$ 12 billion by 2033. Anticipated to increase at a compound annual growth rate (CAGR) of 6% from 2023 to 2033, the demand for disinfecting wipes is driven by their efficacy in eliminating bacteria and viruses from surfaces. These pre-moistened sheets contain cleaning agents, offering convenience and efficiency without the need for additional mixing or measuring. Their portable nature makes them practical for various applications, ensuring quick and controlled disinfection. With reduced risk of cross-contamination and a consistent application of disinfectant, disposable wipes are favored for their versatility and ease of use.

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The growth of the Disinfecting Wipes Market is primarily driven by increasing awareness of hygiene and sanitation practices, especially in the context of global efforts to combat infectious diseases. The ongoing emphasis on personal and public health, coupled with the convenience and effectiveness offered by disinfecting wipes, has fueled their demand.

This sector is dealing with a challenge due to the growing awareness of environmental sustainability. Disposable wipes, a major product in this market, contribute to waste, prompting the need for more eco-friendly options. Moreover, Concerns about the chemicals present in disinfecting wipes may lead to consumer hesitancy or preference for alternative products perceived as safer.

Key Takeaways:

In Germany, market growth is expected due to increased demand for home care products and a rise in local production of disposable disinfecting wipes. Ongoing investments in research and development and improvements in healthcare infrastructure are also key factors supporting this anticipated growth.
In Japan, market growth is driven by increased investments in hospitality, regulatory approvals, a growing emphasis on cleaning, evolving hygiene standards, and rising consumption of industrial wipes. Heightened consumer awareness of preventive healthcare is also boosting the market's value in the country.
Sixty percent of the global market is dominated by disposable disinfecting wipes, primarily chosen for their exceptional absorption capacity. The preference for these wipes stems from their ease of disposal and a beneficial feature that reduces the risk of cross-contamination.
List of Key Companies Profiled in The Report

The Clorox Company
Johnson & Johnson
Dreumex B.V.
Pluswipes
STERIS
The Hygiene Company
Kimberly-Clark Corporation
Others

Market Trends

Trends in the disinfecting wipes market reflect the ongoing evolution of formulations, materials, and packaging. From the integration of antimicrobial agents to the introduction of biodegradable wipes, these trends shape the visual and functional aspects of disinfecting wipes. The market witnesses an influx of products designed for specific surfaces, environments, and user preferences, catering to the diverse requirements of consumers worldwide. Understanding the value chain in the disinfecting wipes market is crucial for stakeholders involved in the production, distribution, and retailing of these hygiene essentials. From raw material sourcing to manufacturing processes and distribution channels, each step in the value chain contributes to the overall quality and accessibility of disinfecting wipes. Exploring the value chain provides insights into the efficiency, sustainability, and reliability of the supply chain supporting this vital market segment.

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Competitive Landscape

Key manufacturers in the disinfecting wipes market prioritize continuous research for innovative chemical formulations, aiming to enhance safety and performance. Their strategic focus includes robust advertising and marketing initiatives, particularly in untapped regions, to raise awareness about newly introduced products.

Major industry players strategically invest in expanding production facilities while adhering to safety regulations, catering to diverse customer demands. This includes a keen observation of pricing trends and the continual development of cutting-edge products, both locally and internationally.

Significant investments in new machinery and equipment to scale up production capacity are observed among various players. To tap into emerging economies, businesses emphasize product standards, quality control, strategic alliances, supply chain management, online offerings, and collaborations with prominent retailers.

As an example, in August 2020, Clorox Corporation made a notable entry into the market with the introduction of two EPA-authorized lines of disinfecting wipes and wet mopping cloths, namely Clorox and Clorox Scentiva. This move exemplifies a commitment to meeting heightened hygiene needs with innovative and approved solutions.

The disinfecting wipes market plays a pivotal role in maintaining hygiene standards across diverse settings. As the global emphasis on cleanliness continues to grow, manufacturers, consumers, and industry stakeholders navigate a landscape of evolving trends, emerging opportunities, and heightened expectations for effective disinfection solutions. This comprehensive exploration aims to guide readers through the multifaceted dimensions of the disinfecting wipes market, offering valuable insights into its current state and future possibilities.

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This release was published on openPR.