Automated Content Moderation Market: Demand, Growth Challenges, Industry Analysis And Forecasts To 2033

The automated content moderation market size has grown rapidly in recent years. It will grow from $0.86 billion in 2023 to $1.03 billion in 2024 at a compound annual growth rate (CAGR) of 19.9%. The growth in the historic period can be attributed to rise in internet accessibility, growth of the e-commerce industry, increasing penetration of smart devices, increasing volume of user-generated content across online platforms, and increasing volume of user-generated content across online platforms.

The automated content moderation market size is expected to see exponential growth in the next few years. It will grow to $2.15 billion in 2028 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to exponential growth of user-generated content, rising posts of objectionable content on the internet, growing development of the e-commerce sector, increased emphasis on privacy-preserving moderation techniques to protect user data, rising requirement for screening out illegal, illicit, and inappropriate content posted online. Major trends in the forecast period include technological innovation and advancement, integration of ai and machine learning algorithms for more accurate moderation, emphasis on real-time content moderation, expansion of moderation capabilities to cover diverse content types, adoption of natural language processing (NLP) for context-aware moderation.

Market Overview -
Automated content moderation (ACM) is the process of automatically reviewing, analyzing, and filtering user-generated information on digital platforms utilizing algorithms, machine learning techniques, and artificial intelligence. Automated content moderation enables digital platforms to manage and maintain a secure, courteous, and engaging online environment for their users while minimizing the need for manual intervention and human moderation efforts.

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Generative AI's Role in Meeting Increasing Demand for Enhanced Customer Services in the Social Media Landscape
The increasing demand for social media is expected to propel the growth of automated content moderation market going forward. Social media platforms are online services or websites that allow users to produce and share content, participate in social networking activities, and communicate with others. The increase in the adoption of social media platforms is due to technological advancements, cultural influence, mobile accessibility, information and news consumption, and brand promotion. Automated content moderation algorithms help maintain a clean and safe environment by swiftly identifying and removing inappropriate or harmful content such as hate speech, graphic violence, or spam. This enhances the overall user experience, making the platform more enjoyable and trustworthy for users. For instance, in February 2022, according to reports published by Avacado Social, a UK-based social media firm, the projected total number of social media users increased by 424 million users in 2021, an increase of 10% compared to the previous year. Therefore, the increase in the adoption of social media platforms is driving the growth of automated content moderation market.

Competitive Landscape -
Major companies operating in the automated content moderation market are Besedo, Open Access BPO, Viafoura, TaskUs, Appen Limited, Microsoft Corporation, Magellan Solutions, Cogito, Clarifai, Webhelp, OneSpace, Two Hat, Genpact Ltd., LiveWorld, Pactera, Cognizant, LionBridge AI, Alphabet Inc., HCL Technologies Limited, Alibaba Group Holding Limited, Amazon Inc., Arvato, Viafoura Inc., Two Hat Security Ltd., Twitter Inc., OpenAI LP, International Business Machines Corporation, Zappi Limited, Smart Moderation Inc.

Technological Innovation To Combat Harmful Content
Major companies operating in the automated content moderation market are developing innovative products, such as Spectrum AI Moderation to effectively detect and prevent harmful and toxic behavior in user-generated content. Spectrum AI Moderation uses automated content moderation is a technology that uses AI and machine learning algorithms to automatically monitor, analyze, and filter user-generated material across various digital platforms. For instance, in April 2023, Spectrum Labs, a US-based technology company that uses AI-based tools to help make the internet safer and more valuable for all, launched Spectrum AI Moderation, a world-first AI content moderation solution designed specifically for generative AI content and allows automated detection and redaction of toxic human-generated prompts, limiting the generation of libraries of new AI-generated dangerous and radicalizing content. This innovative solution aims to address the challenges posed by generative AI technologies such ss ChatGPT, Dall-E, Bard, Stable Diffusion, and others, which can generate harmful and toxic content such as hate speech, radicalization, spam, grooming, and harassment.

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Key Segments -
The automated content moderation market covered in this report is segmented -
1) By Type: Service, Software And Platform
2) By Spending Area: In-House Spending, Outsourced
3)By Vertical: Communication, Media, And Services, E-Commerce, Government, Other Verticals

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamic

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