Video Encoders Market Opportunities, Strategies, Size, Share And Analysis 2024-2033

The video encoders market size has grown strongly in recent years. It will grow from $2.43 billion in 2023 to $2.56 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to transition to digital broadcasting, increasing internet penetration, mobile video consumption, video conferencing growth, broadcasting industry evolution, security and surveillance expansion.

The video encoders market size is expected to see strong growth in the next few years. It will grow to $3.24 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to multi-channel broadcasting, integration with content delivery networks (cdn), rapid growth in virtual events, enhanced video analytics, interactive and immersive broadcasting. Major trends in the forecast period include transition to high-efficiency video compression standards, rise of ip-based video surveillance, integration of artificial intelligence (ai), cloud-based video encoding services, demand for low-latency streaming, support for 4k and higher resolutions, open standards and interoperability.

Market Overview -
A video encoder converts digital or analog video to different formats of digital video for delivery to a decoder. These are used to convert visual information between analog and digital formats and to reduce the size of the video and compress it. They transform RAW video files into digital files to save them as fluid videos and not as individual images.

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Explosive Growth Of Video Streaming Platforms Fuels Demand For Video Encoders Market
The rise in the user base of video streaming platforms across the world is contributing to the growth of the video encoders market going forward. A streaming platform is a place where a person can watch TV series, movies, and other streaming media on demand. Video streaming platforms use video encoders to transform raw video files into digital files to save them as fluid videos. For instance, according to Cisco Systems Inc., a US-based multinational technology company, live video is estimated to grow by 15 times in 2022 and reach a 17% share of all internet traffic. Therefore, the rise in the user base of video streaming platforms is driving the demand for the growth of video encoders market.

Competitive Landscape -
Major companies operating in the video encoders market report are Hangzhou Hikvision Digital Technology Co. Ltd., VITEC SA, Harmonic Inc., Motorola Solutions Inc., Cisco Systems Inc., Axis Communications AB, CommScope Holding Company Inc., Zhejiang Dahua Technology Co.Ltd., Telefonaktiebolaget LM Ericsson, ACTi Corporation, Ateme S.A., Beamr Imaging Ltd., Bosch Security Systems Inc., Teleste Oyj, ViDiCore GmbH, Bitmovin Inc., Open Broadcaster Software, Telairity Semiconductor Inc., Noorsat Co., Primecom Technologies LLC, Z3 Technology LLC, Teradek LLC, Haivision Systems Inc., Blackmagic Design Pty Ltd., AJA Video Systems Inc., Matrox Graphics Inc., Osprey by Vario Systems Inc., NewTek Inc., Streambox Inc., Wowza Media Systems LLC, Telestream LLC, Elemental Technologies Inc., Digital Rapids Corp., Imagine Communications Corp., Envivio Inc., Adtec Digital LLC, Cobalt Digital Inc., Antrica Ltd.

Technological Advancements Are Transforming The Landscape Of Video Encoders Market
Technological innovation is the key trend gaining popularity in the video encoders market. Major companies operating in the video encoders market are focused on technological advancement to strengthen their market position. For instance, in July 2022, WISI Group, a German-based company, specializing in carrier-grade video technologies launched GT35 HDMI and GT36 SDI/AV, a new encoder module for the Tangram Video Platform. Operators may simply add local programming to TV line ups at hospitality and edge locations using the new GT35 HDMI and GT36 SDI/AV encoder modules without the need for extra hardware. Tangram from WISI is a modular, adaptable technology that works best for IP video transmission to hotel and business sites in order to support network upgrades and bandwidth optimization. To satisfy site needs and maintain existing infrastructure, the Tangram transforms IP streams to QAM or Analog at the edge location, with optional decryption and re-encryption.

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Key Segments -

The video encoders market covered in this report is segmented -
1) By Type: Standalone, Rack-Mounted
2) By Number Of Channel: 1-Channel Video Encoder, 2-Channels Video Encoder, 4-Channels Video Encoder, 8-Channels Video Encoder, 16-Channels Video Encoder, More Than 16-Channels Video Encoder
3) By Application: Broadcasting, Retail, Transportation, Residential, Institutional, Military and Defense, Other Applications

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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