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Segments, Analysis, Trends, and Strategies in the Packaged Salad Market 2024-2033

05-06-2024 09:35 AM CET | Food & Beverage

Press release from: The Business research company

Packaged Salad Market

Packaged Salad Market

The packaged salad market size has grown strongly in recent years. It will grow from $11.16 billion in 2023 to $12.1 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to growing health awareness, changing consumer lifestyles, rising demand for fresh and ready-to-eat foods, convenience and time-saving, increased urbanization, focus on healthy eating trends.

The packaged salad market size is expected to see strong growth in the next few years. It will grow to $16.8 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to rising demand for plant-based options, focus on immunity-boosting ingredients, innovation in salad varieties, expansion of food delivery services, introduction of smart packaging solutions, customization and personalization trends. Major trends in the forecast period include convenience and on-the-go lifestyles, flavor and ingredient diversity, sustainability, local sourcing and organic options, online retail and e-commerce.

Market Overview -
Packaged salad is a pre-bagged salad that is made from a combination of raw or cooked vegetables and fruits. It is typically seasoned with oil, vinegar, and other dressings and is sometimes served with meat, fish, or other ingredients.

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Growing Number Of Health-Conscious Consumers
The rising number of health-conscious consumers is expected to propel the growth of the packaged salad market going forward. Health-conscious consumers are those individuals who live ""wellness-oriented"" lifestyles and are worried about their environment, environmental stress, and nutrition, and they are increasingly moving toward packaged salads as they are cholesterol-free and have low fat, calorie, and sodium content. For instance, according to Public Health England (PHE) 2021 report, a survey of more than 5k adults showed that 8 in 10 adults aged over 18 have decided to modify their lifestyle by adopting better food options, and around 43% of adults feel more motivated to make changes to their life as compared to the previous year. Therefore, the rising number of health-conscious consumers is driving the growth of the packaged salad market.

Competitive Landscape -
Major companies operating in the packaged salad market report are Dole Food Company Inc., Organicgirl LLC, Fresh Express Inc., Taylor Fresh Foods Inc., Curation Foods Inc., Ready Pac Foods Inc., Vegpro International Inc., BrightFarms Inc., Mann Packaging Co. Inc., Bonduelle Group, Little Leaf Farms LLC, Driscoll's Inc., Tanimura & Antle Fresh Foods Inc., Del Monte Fresh Produce N A Inc., Church Brothers Farms, The Nunes Company Inc., Apio Inc., Mucci Farms Ltd., Windset Farms, Pure HotHouse Foods Inc., NatureFresh Farms, Houweling's Group, Mastronardi Produce Ltd., Village Farms International Inc., Sanlucar Fruit SL, Gourmet Trading Company, Wholesum Family Farms Inc., Bolthouse Farms Inc., Saladworks LLC, Eat Smart

Innovative Product Launches To Gain Competitive Edge In Market
Product innovation is a key trend gaining popularity in the packaged salad market. Major companies operating in the packaged salad sector are focused on developing and launching new innovative products to strengthen their position in the market. For instance, in April 2021, Fresh Express, a US-based packaged salad company, launched three new salad kit flavors, including Twisted Caesar Classic Caesar, Twisted Caesar Asian Caesar Chopped Salad Kits, and an Italian Balsamic Salad Kit, for its customers. Through this new product innovation, the company effectively provides its consumers with a greater variety of salads as compared to previously.

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https://www.thebusinessresearchcompany.com/report/packaged-salad-global-market-report

Key Segments -

The packaged salad market covered in this report is segmented -
1) By Type: Packaged Greens, Packaged Kits
2) By Processing: Organic, Conventional
3) By Distribution Channel: Online Stores, Offline Stores.

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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