Tortilla Global Market Report 2024 | Size, Share, Growth, Trends, Analysis, Forecast, Outlook, Mergers and Acquisitions, Top Major Key Players | 2033 Forecast

The tortilla market size has grown strongly in recent years. It will grow from $46.43 billion in 2023 to $50.33 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to traditional dietary staple, versatility in culinary applications, shift to healthier alternatives, rise in mexican and tex-mex cuisine, globalization of food preferences, convenience and ready-to-eat foods.

The tortilla market size is expected to see strong growth in the next few years. It will grow to $67.36 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to healthy and nutritious image, plant-based and vegan diets, global fusion cuisine, expansion of breakfast burritos and wraps, rise in snacking culture, sustainability and ethical sourcing. Major trends in the forecast period include innovation in flavors and ingredients, clean label and natural ingredients, strategic partnerships, innovation in tortilla flavors.

Market Overview -
Tortilla refers to a thin, unleavened flatbread, made of corn flour, filled with cheese, salsa, beans, guacamole, or meat. It is used to scoop up sauced or stewed dishes and contains enough lipids, vitamins, calcium, and magnesium for proper body growth. Tortillas are common in many parts of Mexican food.

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The Nutrient-Rich Choice Tortillas' Role In Combating Nutritional Deficiencies
The increase in the number of people suffering from nutritional deficiencies is expected to propel the growth of the tortilla market going forward. Nutritional deficiency refers to the lack of necessary vitamins and minerals in the diet, which can lead to malnutrition and anemia diseases. Tortilla helps prevent nutritional deficiency because they are moderately high in calories and are a good source of protein, vitamins, iron, fiber, and other vitamins. They boost the body's growth and energy with high-potential nutrition. For instance, in June 2021, according to the reports shared by the World Health Organization (WHO), a Netherlands-based chemical company, under nutrition was a contributing factor in 45% of all deaths of children under the age of five worldwide. Furthermore, in February 2023, according to the United Nations International Children's Emergency Fund (UNICEF), a US-based humanitarian aid organization, 30% of women aged 15-49 have anemia, 10% suffer from underweight, and over 35% are overweight, of whom 13% are obese. Therefore, the increase in the number of people suffering from nutritional deficiencies is driving the growth of the tortilla market.

Competitive Landscape -
Major companies operating in the tortilla market report are GRUMA S.A.B. de C.V, PepsiCo Inc., Easy Food Inc., La Tortilla Factory Inc., Liven S.A., Ole Mexican Foods Inc., Catallia Mexican Foods LLC, Aranda's Tortilla Company Inc., Arevalo Foods Inc., Azteca Foods Inc., Tyson Foods Inc., Fiesta Tortilla Factory Inc., Eagle Foods Holdings Pty. Ltd., Cargill Incorporated, Grupo Bimbo S.A.B. de C.V, Hain Celestial Group, Senor Pepe's Mexican Food Factory LLC, Siete Family Foods, Reser's Fine Foods Inc., General Mills Inc., Tortilla King Inc., Rudy's Tortilla, Franco Whole Foods, Los Amigos Tortilla Manufacturing Inc., Tortilla Company Inc., Carolina Cider Company, Mission Foods Inc., Ortega Foods Corporation, Goya Foods Inc., Hernandez Manufacturing Inc.

Revolutionizing Tortilla Manufacturing Embracing Technological Innovations
Technological advancement in the manufacturing of tortillas is a key trend gaining popularity in the tortilla market. Major companies operating in the tortilla market are adopting new manufacturing technologies to sustain their position in the market. For instance, in July 2021, Kemin Industries Inc., a US-based specialty ingredient manufacturer and supplier, introduced an interactive digital tool for tortilla manufacturers called the Floor Tortilla Doctor. It is designed to address a variety of process and quality challenges, including operational effectiveness and shelf life extension, and offers a simple and efficient way to solve problems during the manufacturing process for tortilla manufacturers. The interactive tool guides manufacturers through their applications and any potential trouble spots. After identifying any potential issues, the floor Tortilla Doctor recommends solutions such as Kemin batch packs and premixes to improve tortilla goods and accelerate product distribution.

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Key Segments -
The tortilla market covered in this report is segmented -
1) By Product Type: Tortilla Chips, Taco Shells, Tostadas, Flour Tortillas, Corn Tortillas, Other Products
2) By Nature: Organic, Conventional
3) By Processing Type: Fresh, Frozen
4) By Source: Wheat, Corn
5) By Distribution Channels: Hypermarkets, Supermarkets, Convenience Stores, Online, Other Distribution Channels

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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