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Edutainment Market Size Worth USD 28.04 Billion in 2032 | Emergen Research

04-29-2024 03:21 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Emergen Research

Edutainment Market

Edutainment Market

The global edutainment market size was USD 5.76 Billion in 2022 and is expected to register a rapid revenue CAGR of 17.1% during the forecast period. The global edutainment market is witnessing significant growth, driven by increasing adoption of edutainment globally, the incorporation of advanced technologies like Augmented Reality (AR) and Virtual Reality (VR), and the rising investments by large gaming and educational businesses. Edutainment, which combines education with entertainment, is proving to be a key tool in engaging millennials and enhancing the quality of education.

Key Market Drivers

Technological advancements, particularly in AR and VR, are revolutionizing the edutainment sector. Recognizing the educational potential of these digital technologies, educators and course designers are increasingly incorporating them into learning environments. Moreover, with a significant portion of schools in the U.S. opting for remote or blended learning approaches, the demand for digital educational tools is on the rise.

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Market Restraints

Despite the market's growth trajectory, challenges such as high costs associated with design and content development, academic limitations, and concerns regarding cyberbullying and $camming are hindering market expansion. Designing error-free educational games requires substantial investments of time and resources.

Segment Insights

Edutainment Gaming Types:

• Interactive activities, offering actionable feedback and recommendations, dominate the market, with products like ViaggiAR and interactive AR storybooks catering to children's educational needs.

• The hybrid combination of traditional classroom teaching and online learning is gaining traction, especially among students and working professionals seeking flexible education options.

Visitor Demographics:

• Children constitute a significant portion of the market, benefiting from educational play activities that promote learning through exploration.

• Young adults are increasingly targeted by edutainment agencies, with a focus on mobile applications and online platforms catering to their preferences.

Revenue Sources:

• Entry fees & tickets remain the primary revenue source, driven by rising family incomes and increased expenditure on education and entertainment.

• Advertising is witnessing steady growth, fueled by the popularity of online channels and innovative ad formats like short-form and long-form video advertising.

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Edutainment Top Companies and Competitive Landscape

The global edutainment market is fragmented with several large and medium-sized players accounting for majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective edutainment solutions.

Some major players included in the global edutainment market report are:

• Pororo Parks
• Kidzania
• Thw LEGO Group
• Jenzabar, Inc.
• Discovery Education
• Promethean Limited
• Ellucian Company L.P. and its affilates
• The Plabo
• CurioCity
• Kindercity
• Viator, Inc.
• SEGA
• Bungiw, Inc.
• Sony Group Corporation
• com
• Edsys Pvt. Ltd.
• Disney
• PopReach Corporation
• Merlin Entertainments
• Gardaland Srl

Edutainment Latest Industry News

• In May 2023, Global Educational Venture (GEV), a leading educational company based in Dubai, joined forces with King's College based in the UK to provide a world- class British education to learners worldwide.

• In January 2022, zSpace announced the launch of new inspire editions to the zSpace Learning Station Family. The launch of ultimate VR/AR learning device handles the computing needs and substantial graphics of Career and Technical Education (CTE) and STEM as well as modeling and simulation, esports, and data visualization.

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Edutainment Market Segment Analysis

For the purpose of this report, Emergen Research has segmented the global edutainment market on the basis of gaming type, facility size, revenue source, visitor demographics, and region:

• Gaming Outlook (Revenue, USD Billion; 2019-2032)
o Interactive
o Non-Interactive
o Explorative
o Hybrid Combination
• Facility Size Outlook (Revenue, USD Billion; 2019-2032)
o 5,000 to 10,000 Square foot
o 10,001 to 20,000 Square foot
o 20,001 to 40,000 Square foot
o Above 40,000 Square foot

• Revenue Source Outlook (Revenue, USD Billion; 2019-2032)
o Entry fees & tickets
o Food & Beverage (F&B)
o Merchandising
o Advertising
o Others

• Visitor Demographics Outlook (Revenue, USD Billion; 2019-2032)
o Children (0-12)
o Teenager (13-18)
o Young adult (19-25)
o Adult (25+)

• Regional Outlook (Revenue, USD Billion; 2019-2032)
o North America
1. U.S.
2. Canada
o Europe
1. Germany
2. France
3. UK
4. Italy
5. Spain
6. Benelux
7. Russia
8. Rest of Europe
o Asia Pacific
1. China
2. Japan
3. South Korea
4. India
5. ASEAN Countries
6. Oceania
7. Rest of APAC
o Latin America
1. Brazil
2. Mexico
3. Rest of LATAM
o Middle East & Africa
1. GCC Countries
2. Israel
3. Turkey
4. South Africa
5. Rest of Middle East & Africa

Interested in knowing more relevant information? Click here: https://www.emergenresearch.com/industry-report/edutainment-market

Contact Us:
Eric Lee
Corporate Sales Specialist
Emergen Research
Direct Line: +1 (604) 757-9756
E-mail: sales@emergenresearch.com
Visit for More Insights: https://www.emergenresearch.com/insights

About Us:
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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