Global Men's Health Supplements Market Growth Prospects, Future Industry Landscape 2033 | Haleon plc, Herbalife Nutrition Ltd., GNC Holdings LLC, Vitamin Shoppe Inc., Biotest LLC

"The men's health supplements market size has grown rapidly in recent years. It will grow from $74.05 billion in 2023 to $81.54 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to growing awareness of health and wellness, increase in aging male population, expansion of fitness and bodybuilding culture, rise in stressful lifestyles, adoption of preventive healthcare measures, surge in supplement usage, growth in sports and athletic performance.

The men's health supplements market size is expected to see rapid growth in the next few years. It will grow to $120.62 billion in 2028 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to influence of social media on health trends, adoption of herbal and natural ingredients, emphasis on immune system support, increased demand for testosterone boosters, expansion of e-commerce and online retailing, adoption of personalized nutrition solutions, rise in male-specific health concerns, development of plant-based and vegan men's supplements. Major trends in the forecast period include advances in nutraceutical research, integration of innovative delivery formats, integration of probiotics for digestive health, adoption of blockchain for supply chain transparency, emphasis on sustainable packaging practices.

Market Overview -
Men's health supplements are nutritional products to support and enhance many elements of men's well-being. These supplements frequently include vitamins, minerals, herbs, amino acids, and other natural or synthetic substances thought to have health advantages for males.

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Increasing Nutritional Deficiencies Among Men Fueling Men's Health Supplement Market Growth
Increasing nutritional deficiencies among men are expected to propel the growth of the men's health supplement market going forward. Nutrient deficiencies occur when the body does not get enough essential vitamins, minerals, and other nutrients required for proper functioning and optimal health. Male health supplements are a potential way to fill nutrient gaps and enhance overall well-being, considering the rising incidence of nutritional deficiencies in males. Supplements for men's health support a balanced diet by supplying necessary vitamins, minerals, and other nutrients that may be missing from regular food intake. For instance, in November 2022, according to HealthMatch, an Australia-based digital health company, in the US, 50% of children under the age of five and 70% of children between the ages of six and eleven had insufficient vitamin D reserves, compared to 42% of deficient adults. Further, in 2021, according to FLHealthCharts, a US-based provider of easy access to health indicator data, deaths from Nutritional Deficiencies (All) had an age-adjusted rate of 4.1 per 100,000 people in Alachua County. Therefore, increasing nutritional deficiencies among men are driving the growth of the men's health supplement market.

Competitive Landscape -
Major companies operating in the men's health supplements market report are Haleon plc, Herbalife Nutrition Ltd., GNC Holdings LLC, Vitamin Shoppe Inc., Biotest LLC, Hims & Hers Health Inc., Now Health Group Inc., Thorne Research Inc., Natrol LLC, Irwin Naturals Inc., Pharmavite LLC, Nutrix International LLC, Nordic Naturals Inc., Matsun Nutrition Inc., Makers Nutrition LLC, NutraBio Labs Inc., Vox Nutrition Inc., Nutricap Labs LLC, Nutrivo LLC, Paragon Laboratories Inc., Nutra Solutions USA Inc., Optimum Nutrition Inc., Vee Excel Drugs & Pharmaceuticals Pvt. Ltd., BioThrive Sciences LLC, Nutraceutical Wellness Inc., Botanic Supplements Private Limited, Custom Nutra LLC, Bio-Tech Pharmacal Inc., NutraPak USA, NuMedica LLC

Duocap Technology Innovation Enhance Men's Health Supplement Market Growth
Product innovation is the key trend gaining popularity in the men's health supplement market. Major companies operating in the men's health supplement market are focusing on developing new products to sustain their position in the market. For instance, in June 2023, GNC Holdings LLC, a US-based provider of health and nutrition-related products, launched Mega Men Ultra Testosterone, a science-backed innovation that provides an effective solution to optimize testosterone levels. It has been developed with DuoCap Technology, which connects two capsules to deliver a potent daily dose. It aims to improve lean muscle and enhance blood vessel dilation.

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Key Segments -
The men's health supplements market covered in this report is segmented -
1) By Type: Sports Supplements, Reproductive Health Supplements, Bone And Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Growth Supplements, Weight Management Supplements, Immune Health Supplements, Other Types
2) By Age Group: 20-30, 31-45, 46-60, Above 60
3) By Formulation: Tablets, Capsules, Liquids, Powders, Other Formulations
4) By Distribution Channel: Online, Offline

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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