openPR Logo
Press release

New Members from Europe and the Middle East: The European Sensory Network welcomes ROGIL and ANALYST

01-03-2008 02:44 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: European Sensory Network

European Sensory Network - Your partner for sensory & consumer research

European Sensory Network - Your partner for sensory & consumer research

January, 2008: The European Sensory Network (ESN), an international association of experts in the fields of sensory and consumer research, has accepted two new members into its ranks. The firms of ROGIL (situated in Heverlee, Belgium) and ANALYST (from Hamam St. Rehovot, Israel) have passed the admission requirements with flying colours: their sensory and consumer research methods and methodology was shown to be of the highest quality.

The two companies presented themselves at the latest European Sensory Network meeting in Dijon, France where they gave a synopsis of their work methods to sensory experts from 18 countries. Earlier in the year, they had been visited by ESN delegates who thoroughly examined the potential partners’ research methods and methodology.

ANALYST was founded 30 years ago, and is now a market leader in Israel. The company faces the challenge of working in a country with an extraordinary cultural mix within its population. This includes Jews, Christians, and Muslims ranging from the ultra-orthodox to the non-secular. There is also a continuous flow of new immigrants (e.g. Russian) into Israel. Such a cultural kaleidoscope exhibits a wide spectrum of consumer needs and habits. ANALYST also specializes in research on children and teens, using tools that are specifically adapted to the different age groups. In cooperation with Kitchen Connect, ANALYST regularly conducts culinary focus groups in kitchen stations in which trial users can be observed and questioned in real time.

The company was represented by Keren Corley, Vice President of Research, and Ronit Davidovitch, Vice President of Business Development. ESN welcomes ANALYST as a new Non-European associate ESN member.

ROGIL not only relies on state-of-the-art equipment for in-house sensory testing; it also uses mobile testing busses. The busses can be taken anywhere in the country, and allow for high level hands-on field research. Another method ROGIL has expertise in using is tachistoscopic measurement and eye movement tracking. This is a tool used to assess eye movement behavior in order to enhance the efficiency of packaging, print advertisements, and websites. The company cooperates with the Faculty of Economics at the Catholic University of Leuven for method development and innovation.

ROGIL's Managing Director Ludovic Depoortere said that the company was motivated to become an ESN member because, “With our involvement in ESOMAR, we had an outlet for discussing marketing problems and solutions. We felt that we did not have the same sort of opportunity to exchange our views on sensory and R&D questions, and we hoped to fill this gap by joining the ESN.“

With the admission of the new Belgian partner, the ESN is happy to see that the European map is now almost complete. ESN welcomes ROGIL as a new regular member of the network.


Press contact: Dr. Ina Schicker, Weidachstr. 32, 87629 Füssen, Germany
Phone: ++49 (0) 83 62 - 92 33 38 / Fax: ++49 (0) 83 62 - 92 33 39 / e-mail:

The European Sensory Network (ESN) is an international association of leading academic and research institutions in the fields of sensory and consumer sciences. The network is presently comprised of 23 member organizations from 20 countries. ESN members share their knowledge and expertise as they work towards standardizing methodologies.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release New Members from Europe and the Middle East: The European Sensory Network welcomes ROGIL and ANALYST here

News-ID: 34734 • Views:

More Releases from European Sensory Network

Olive Oil in Context: TDS uncovers complex interactions
Olive Oil in Context: TDS uncovers complex interactions
December 2012 - Using the Temporal Dominance of Sensations (TDS) method, the tasting experience that develops over a longer period can be traced. In this way it is possible to comprehend aspects that are not reflected in static sensory profiles. In a recent study on olive oil, Italian researchers demonstrated the advantages of TDS. Good quality olive oil is a basic foodstuff in many countries encompassing the Mediterranean Sea. In the
What’s New? Smell and taste memory is tuned to novelty detection
What’s New? Smell and taste memory is tuned to novelty detection
February 2012 - The memory of tastes and smells functions fundamentally differently than visual memory. To better understand the characteristics of memory for food, European Sensory Network researchers have developed experimental designs that are essentially different from the traditional recognition experiments. Witnesses are often asked whether they can recognize a particular person. When the same person is presented, it is much easier for them to come to a correct decision than
Deciding At First Glance - Tracking eye-movements reveals what grabs the consumer’s attention
Deciding At First Glance - Tracking eye-movements reveals what grabs the consume …
Despite the overabundance of offers on today’s grocery shelves, most consumers decide whether or not to buy a product within seconds after glancing at the assortments. To be successful, a product must grab the consumer’s attention as quickly as possible, and at the same time be persuasive. To see if this is the case, eye-movement registration and tachistocopic research can be used. Irouchka Moyersoen of the Belgian Sensory and Consumer
European Sensory Network invites industries as partners at the cutting edge of sensory and consumer research
European Sensory Network invites industries as partners at the cutting edge of s …
Since its foundation, the key aims of the European Sensory Network (ESN) have been to improve sensory and consumer research methodology for the benefit of industry and to promote the application of sensory analysis methods in the industry. To help support these aims, the ESN is now offering a direct ESN-Industry Network Partnership with the express purpose of collaborating more closely with industry in the research and development of innovative

All 5 Releases

More Releases for ESN

Global Enterprise Social Networking (ESN) Market Report Forecast to 2027
Employees can interact with one another, communicate, and cooperate using a variety of social media tools including discussion threads, social feeds, and blogs in Enterprise Social Networks (ESNs). The global Enterprise Social Networking (ESN) Market size is projected to reach US$ 17085 million by 2027, from US$ 10572.4 million in 2020, at a CAGR of 8.4% during 2021-2027. The Key players of
Enterprise Social Networking (ESN) Market to See Huge Growth by 2020-2025
HTF Market Intelligence added research publication document on Global Enterprise Social Networking (ESN) Market breaking major business segments and highlighting wider level geographies to get deep dive analysis on market data. The study is a perfect balance bridging both qualitative and quantitative information of Enterprise Social Networking (ESN) market. The study provides valuable market size data for historical (Volume** & Value) from 2014 to 2018 which is estimated and forecasted
Enterprise Social Networking (ESN) Market Scenario Highlighting Major Drivers & …
The Enterprise Social Networking (ESN) market report [6 Year Forecast 2019-2025] focuses on Major Leading Industry Players, providing info like Enterprise Social Networking (ESN) product scope, market overview, market opportunities, market driving force and market risks. Profile the top manufacturers of Enterprise Social Networking (ESN), with sales, revenue and global market share of Enterprise Social Networking (ESN) are analyzed emphatically by landscape contrast and speak to info. Upstream raw materials
Global Enterprise Social Networking (ESN) Market Size, Status and Forecast
Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0), which is essentially social software used in "enterprise" (business/commercial) contexts. It encompasses modifications to corporate intranets (referred to as social intranets) and other classic software platforms used by large
Global Enterprise Social Networking (ESN) Market Size, Status, Key Player, Marke …
An up-to-date research report has been disclosed by Market Research Hub highlighting the title “Global Enterprise Social Networking (ESN) Market Size, Status and Forecast 2018-2025” which provides an outlook for current market value as well as the expected growth of Enterprise Social Networking (ESN) during 2018-2025. The report studies the casing heads market worldwide, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, size, growth, revenue,
Enterprise Social Networking (ESN) Market Shares, Strategies and Forecast Worldw …
Global Enterprise Social Networking (ESN) Market Size, Status and Forecast 2018-2025 provides a unique tool for evaluating the market, highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. The research study focuses major leading industry players with information such as company profiles, product picture and